![Athens, Greece | Sofia, Bulgaria
We Do Marketing, We Build Communities
5
Technology disrupts traditional industries
[...] The global meat industry is a $90-billion market. Startups are looking
to disrupt it by delivering protein that doesn't involve animal sources [...]](https://image.slidesharecdn.com/trendsdigitaltransformationtoatomo2017skywalkernov2017-171126170847/85/The-Human-Experience-Trends-Opportunities-in-IT-New-Technology-5-320.jpg)
![Athens, Greece | Sofia, Bulgaria
We Do Marketing, We Build Communities
7
[…] Generations ago, there was no unemployment,
because there were no real jobs to speak of. Before
the industrial revolution, the thought that you’d leave
home and go to an office or factory was bizarre.
What happens now that the industrial age is ending?
We are seeing the core assets of economy replaced
by something new. Actually, it’s something old,
handmade, but this time, on a huge scale. […]
Seth Godin
1960-..., marketer, entrepreneur, writer, speaker](https://image.slidesharecdn.com/trendsdigitaltransformationtoatomo2017skywalkernov2017-171126170847/85/The-Human-Experience-Trends-Opportunities-in-IT-New-Technology-7-320.jpg)
Uploaded byYannis P. Triantafyllou
The Human Experience - Trends & Opportunities in IT & New Technology
The document discusses trends for marketing and communities in 2017 and beyond. It notes that technology is disrupting traditional industries, most Fortune 500 companies from 2000 are now gone due to rapid change, and the industrial age is ending as handmade goods are produced on a large scale. Key trends include growth in data, sensors, the Internet of Things, mobile apps and usage, digital transformation focusing on customer experience, and manufacturing trends like increased automation and services margins.
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The Human Experience - Trends & Opportunities in IT & New Technology
- 1. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities The Human Experience (Trends for 2017 and beyond) Yannis P. Triantafyllou CEO, ToATOMO (Athens, Greece | Sofia, Bulgaria) ytriantafyllou@toatomo.info
- 2. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 2 Yannis P. Triantafyllou CEO, ToATOMO A seasoned marketer & entrepreneur, with 20+ years in senior management of technology & industrial companies in Greece and Europe, he managed modernization of more than 100 SMEs in various countries, with investments of 50+ million euro. He heads ToATOMO (www.toatomo.com, 2008-Athens & 2015- Sofia), the marketing & international business advisory firm he founded addressing key industries like ICT, HighTech, Hospitality. He is also strategic advisor at FBMA Greece as well as non-executive advisor & director with technology & services companies in Europe. «The things that make our job special: we love that we innovate and provide solutions that help people change their lives.» (@ΤοΑΤΟΜΟ)
- 3. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 3
- 4. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 4
- 5. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 5 Technology disrupts traditional industries [...] The global meat industry is a $90-billion market. Startups are looking to disrupt it by delivering protein that doesn't involve animal sources [...]
- 6. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 6 The majority of Fortune500 index companies in 2000, are today gone! Change is today’s only standard!
- 7. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 7 […] Generations ago, there was no unemployment, because there were no real jobs to speak of. Before the industrial revolution, the thought that you’d leave home and go to an office or factory was bizarre. What happens now that the industrial age is ending? We are seeing the core assets of economy replaced by something new. Actually, it’s something old, handmade, but this time, on a huge scale. […] Seth Godin 1960-..., marketer, entrepreneur, writer, speaker
- 8. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 8 G20 PREDICT UNTIL 2021 600 BILLIONGLOBAL GDP FROM NEW SERVICES
- 9. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 9
- 10. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 10 DATA IS THE FOUNDATION OF BUSINESS 100 MILLIONVIRAL CONNECTIONS PER MINUTE BY 2020
- 11. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 11
- 12. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 12 DATA IS THE FOUNDATION OF BUSINESS 60%OF MISSION CRITICAL DATA BY 2020 WILL RESIDE OUTSIDE FOUR WALLS
- 13. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 13 DATA IS THE FOUNDATION OF BUSINESS 80 BILLIONSENSORS IN DEVICES BY 2020
- 14. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 14
- 15. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 15 IoT DEVICES INSTALLED BY 2020 923 MILLIONFROM 237 MILLION IN 2015 Every piece of equipment on the plant floor will either come with or will be retrofitted with a device that collects and feeds streams of data.
- 16. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 16 TESLA MODEL S REPAIRS OVER 80%ARE MADE DIRECTLY FROM TESLA TO THE CAR
- 17. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 17 FORD FUSION GENERATES ALREADY 25GB/HRREDUCE ACCIDENTS, AVOID COLLISIONS, EVEN BOOK YOUR TRAVEL
- 18. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 18 The recognizable human experience is changing dramatically year-to-year: "physical and digital experiences" will be embedded in a mixed reality.
- 19. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 19 THE AVERAGE ADULT TODAY SPENDS 3.1 HOURSONLINE PER DAY ON THEIR MOBILE PHONE. IT WAS LESS THAN ONE HOUR FIVE YEARS AGO.
- 20. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 20 Growth of Internet Access Worldwide
- 21. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 21 INDIA’S INTERNET USAGE IS 80% MOBILEGLOBAL AVERAGE IS 50%
- 22. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 22
- 23. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 23 SOCIAL MEDIA USERS WERE 3.5 HOURSPER DAY ONLINE IN 2016
- 24. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 24
- 25. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 25 TOTAL MOBILE APP REVENUE WILL REACH $77 BILLIONIN 2017, WITH 197 BILLION APP DOWNLOADS (COMPARED TO 149 BILLION IN 2016).
- 26. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 26
- 27. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 27 BY 2021 350 BILLIONMOBILE APP DOWNLOADS ARE ESTIMATED. 27
- 28. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 28 A trial is underway in Britain. The system, developed by the Bristol Robotics Lab, uses two near-infrared lights flashing at high speed to help a camera to capture the shape, texture and orientation of a face in full detail, down to the wrinkles and the texture of the skin. System recognises people wearing glasses and can’t be tricked by a photograph due to its 3D scanning capabilities. It can also tell apart identical twins. Is face recognition the future of ticketing?
- 29. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 29 DIGITAL NATIVES (GEN-Z) HAVE GROWN UP CONNECTED AND ONLINE 7/24, WITH FIVE SCREENS(SMARTPHONE, TABLET, LAPTOP, TV, DESKTOP) AVAILABLE ALL TIME AROUND THEM. 29 Our cities have to be re-invented again, with smart buildings, connectivity embedded in almost everything and new, unknown, technologies.
- 30. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 30 I WANT IT AND I WANT IT NOW! BY 2020 50 BILLION NETWORKED DEVICES & 2/3 OF WORLD’S POPULATION ON 4G COVERAGE. 30 “One-click shopping”, “same-day-delivery”, “search-on-demand”, “information-in-real-time”. Linking people practically to anything is a fascinating new reality…
- 31. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 31 ROBOTS ARE COMING, PEOPLE ARE LEAVING? ALMOST 47% OF US JOBS CAN BE AUTOMATED OVER THE NEXT 20 YEARS 31 Humans will do the jobs robots won’t. The ones that require brains, creativity, talent. It is on us to adapt our skills and develop this human-machine relationship.
- 32. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 32 THE GLOBAL BIOPRINTING MARKET WILL REACH $1.3 BILLION BY 2021, UP FROM $411 MILLION IN 2016. “Playing god”? Or just offering disabled people a better life?
- 33. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 33 Digital Transformation V V Customer Experience
- 34. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 34 “You’ve got to start with the customer experience and work backwards to the technology” (Steve Jobs, 1997)
- 35. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 35 «Technology is simply valuable in letting you run your operations better. True digital transformation is about having better information so that the talent in your organizations can make better decisions…» (Safra Catz, Oracle CEO, February 2017)
- 36. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 36 Digital Transformation V V Customer Experience
- 37. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 37 We move from selling products and services to keeping brand promises. The battle is for experiences and outcomes.
- 38. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 3838 © Shevs | www.shutterstock.com
- 39. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities
- 40. Athens, Greece |Sofia, Bulgaria We Do Marketing, We Build Communities 40 Manufacturing Trends Shift from product margins to services margin Develop post-sale business models Invest in direct-to-consumer Forecast precision demand Move back to domestic production Maximizing equipment value Streamline order to cash Increase automation and robotics Improving uptime and optimization