The document discusses low-budget marketing strategies and tactics. It emphasizes developing a marketing plan with a focus on strategy, segmentation, leverage, and measurement. Some recommended low-cost tactics include public relations, guerrilla marketing, social media, email marketing, search engine optimization, and branding. The key is to spend smartly and maximize effectiveness with the resources available.
Εσύ, τα Social Media και η επιχείρηση σου! | You, Social Media and your busin...Yannis P. Triantafyllou
My presentation for a free one-hour workshop held during the 3rd Social Media World Conference (26 July 2014, Athens, Greece).
This presentation is part of the complete 3-hour workshop under same title, with target audience entrepreneurs and SMB owners who want to run their basic social media marketing by themselves.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
15 Tips for Creating an Incredible Startup PitchExperts Exchange
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Εσύ, τα Social Media και η επιχείρηση σου! | You, Social Media and your busin...Yannis P. Triantafyllou
My presentation for a free one-hour workshop held during the 3rd Social Media World Conference (26 July 2014, Athens, Greece).
This presentation is part of the complete 3-hour workshop under same title, with target audience entrepreneurs and SMB owners who want to run their basic social media marketing by themselves.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
How Hire A Social Media Agency For Your Business?Arjoon Mehra
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30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
5 Key Tools for Effective Digital BrandingKim Stuart
Digital branding is here, and it's not going away. With nearly every major company getting into the mobile wallet space, learning how to use mobile wallets for marketing and branding opportunities should be one of the first things you have on your priority list.
How do you go about creating an effective digital branding presence? What are the elements of mobile wallet marketing campaigns that can increase your funnel conversion rates by as much as 15X over traditional email campaigns?
I'm asked all the time what exactly branding is, and how it relates to building a business. As something I've built my career around, I want people to have a better understanding of what branding is why you need to be considering it as a businessperson.
In this presentation I go over the basics of branding, and eight ways it will change the way you operate your business forever.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
The Hotel Marketing Benchmark is back. This is our 7th edition, now published under a new name and totally independent. Due to the success of our prior benchmarks we've decided to relaunch them under a new brand and look.
The purpose of these benchmarks is to provide a short recap of the new technologies and inspiring (and helpful) hotel and travel marketing campaigns that we've noticed from around the world. A short summary for busy hotel marketing people to get inspired in a few minutes. We hope they help you and that you find them as interesting as we find making them.
Jill Robb Origin Digital (Was Ambition Digital) Digital Marketing on a Shoe S...Jill Robb
Digital marketing on a shoe string, Wild Atlantic Way conference, Donegal Marine Tourism- Speaker: Jill Robb, Digital Marketing Director, Origin Digital (formerly Ambition Digital)
The 4 pillars of retail engagement and gives practical advice on how to meet them, based on thousands of hours of focus groups. This presentation was delivered live April 17, 2015.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
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How E-Commerce Marketers Can Master The Facebook Marketing Funnel Boom Online Marketing
This talk outlines tried and tested strategies that e-commerce marketers from any industry can use to drive users through the marketing funnel and achieve their goals using paid social media.
Charlie Byrne, PPC Executive, Impression
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
How Hire A Social Media Agency For Your Business?Arjoon Mehra
Interested in hiring a social media agency for your business? But don't know where to start from? Get to know the basics of hiring a social media agency for your business!
30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
5 Key Tools for Effective Digital BrandingKim Stuart
Digital branding is here, and it's not going away. With nearly every major company getting into the mobile wallet space, learning how to use mobile wallets for marketing and branding opportunities should be one of the first things you have on your priority list.
How do you go about creating an effective digital branding presence? What are the elements of mobile wallet marketing campaigns that can increase your funnel conversion rates by as much as 15X over traditional email campaigns?
I'm asked all the time what exactly branding is, and how it relates to building a business. As something I've built my career around, I want people to have a better understanding of what branding is why you need to be considering it as a businessperson.
In this presentation I go over the basics of branding, and eight ways it will change the way you operate your business forever.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
The Hotel Marketing Benchmark is back. This is our 7th edition, now published under a new name and totally independent. Due to the success of our prior benchmarks we've decided to relaunch them under a new brand and look.
The purpose of these benchmarks is to provide a short recap of the new technologies and inspiring (and helpful) hotel and travel marketing campaigns that we've noticed from around the world. A short summary for busy hotel marketing people to get inspired in a few minutes. We hope they help you and that you find them as interesting as we find making them.
Jill Robb Origin Digital (Was Ambition Digital) Digital Marketing on a Shoe S...Jill Robb
Digital marketing on a shoe string, Wild Atlantic Way conference, Donegal Marine Tourism- Speaker: Jill Robb, Digital Marketing Director, Origin Digital (formerly Ambition Digital)
The 4 pillars of retail engagement and gives practical advice on how to meet them, based on thousands of hours of focus groups. This presentation was delivered live April 17, 2015.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
How E-Commerce Marketers Can Master The Facebook Marketing Funnel Boom Online Marketing
This talk outlines tried and tested strategies that e-commerce marketers from any industry can use to drive users through the marketing funnel and achieve their goals using paid social media.
Charlie Byrne, PPC Executive, Impression
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Selling Good Works -- Fundamentals of Marketing a Non-Profit OrganizationChris Houchens
Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve the community, there is a need to find donors, raise awareness, and find users for the organization's mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:
--Important similarities and differences between non-profit and for-profit marketing
--How non-profits should develop a marketing plan
--Getting the message out to those who need it
--Effective ways to use a small marketing budget
--Using the web and social media to communicate
--Tracking and evaluation of non-profit marketing efforts
Alan Weinkrantz believes that the discipline and principles of PR can drive successful social media programs. In his presentation, Weinkrantz, a Public Relations and Social Media Consultant, illustrates how he ties PR and Blogging strategies that recently earned him a sequence of coverage in "Telephony Magazine," "The Wall Street Journal," an appearance on Good Morning America and an interview on NPR's "Marketplace" show.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3. Marketing?
• To communicate a consistent intended
message to a specific intended audience.
• Marketing is NOT just advertising.
• Marketing is NOT just PR.
• Marketing is NOT just sales.
• Marketing helps CREATE the sales
opportunity.
• Successful marketing develops long
term relationships
4. Healthcare Marketing Trends
• One word :: Choices
– Consumers in charge of healthcare decisions
– Self-Diagnosis is on the rise
• Google tried to outdo the CDC last flu season
– “Doctor says” no longer the force it was
– Consumers have more disposable income
– Insurance / HMO / Flex Account / etc
• The idea of Customers vs. Patients
• Everything is about to change
5.
6. Do you have a
marketing plan?
Do you ever look at it?
7. A Marketing Plan...
• Defines Marketing Costs
• Shows Marketing Value
• Defines Mission / Provides Focus
• Written Game Plan
• Evolving Document
A Marketing Plan is
On Paper…On Purpose
8. Where do we want
the money to go?
as opposed to
Where did the money go?
9. Most prevalent marketing mistakes
• “Me Too” Competitive and following fads
• Campaigns designed around cutesy or non-
relevant centers
• Marketers trying to reach themselves
• Money Issues
– Focus on costs rather than effectiveness
– Thinking that $$$ = Success
– Accepting proposed prices
• Forgetting multiple media maximizes the
message
• No marketing plan
10.
11. Save Money with Media Buys
• You should always BUY advertising
• Never be SOLD advertising
– (There’s a difference)
• Salespeople are NOT “Marketing
Consultants”
• Ask for a rate card, but never use it
12. The key to cheap marketing
Think Small
Narrowcasting vs. Broadcasting
13.
14.
15. Working with a
Small (no) Budget
• There’s never enough people, time, or money
• Solutions
– Media Relations and PR
– Brand Strategy
– Guerilla Marketing
– Online
• The true key is to have a (marketing) plan and
spend smart through
– Strategy
– Segmentation
– Leverage
– Measurement
16. Budgeting #1: Strategy
• Is this marketing initiative a priority?
• What is the LONG TERM goal?
– More members?
– More exposure?
– More credit?
• How much of the pot should this get?
• What’s the needed ROI?
17. Budgeting #2: Segmentation
• Who are we really trying to talk to?
• Stop wasting money / time / resources:
– playing to the board
– trying to retail a wholesale product
– firing canons instead of rifles
• Figure out who is making the decision and
find the best / cheapest / quickest way to
reach them at the right time
18. Budgeting #3: Leverage
• Use current customers to gain new
• Word of mouth
• Cross - promotions
• CRM: always collect e-mail addresses and
other contact info (and follow up)
• Use the web
• Let viral and other networks grow the
investment exponentially
19. Budgeting #4: Measurement
• Measure actual ROI as well as responses
• Measure satisfaction and “stickiness” as
well as the actual numbers
• Use the info to make adjustments
You can’t manage what
you can’t measure
21. Does this belong in
MY marketing budget???!!!
• Employee programs
– The Christmas party?
• Waiting Room magazines
• Chamber of Commerce / Association dues
• Classified employment “ads”
• Travel
• Etc. Etc. Etc.
25. Low Cost “Guerilla” Marketing
• #1 Method - Word-of-Mouth / “Buzz”
– Referrals from customers, friends, vendors, etc
• Brochures / Posters / Printed Literature
• Build marketing into current paper trail
– Business cards, fax sheet, letterhead, e-signatures
• On-Hold Message
• Community Events / Trade Shows
• Articles / Publishing
• Ad Specialties / Gifts
• Cross Promotions / Alliances
• Networking
• Seminars / Workshops
• Public Relations - Press Releases - Media Show
26. Strokes Happen
• Baptist Health
System in San
Antonio
• 80 Mannequins
– # of San Antonio
stroke deaths annually
• Actors at restaurants
had “strokes”
• Web e-cards
27.
28. 3 weird guerilla ideas
that would take bravery,
but just might work
32. Database marketing has high ROI
• Direct Mail
• Email
• Telemarketing
• Watch out for HIPAA!
– Most “marketing” activities are excepted
– Just buy a list
33. Public Relations
• What is PR?
– Coverage in the media
– NOT public perception (that’s your brand)
• A PR program is PART of your marketing
strategy....... not the other way around
• Extremely effective & credible
• OVERALL GOALS of a PR Program:
– Establish credibility and become a “source”
– Media Coverage
34. Media Relations
• 3 key roles on your media relations and
PR team
– Media Coordinator
• Makes contacts and develops relationships
– Spokesperson
• Face / Voice of the Organization
– Writer / Producer
• Provides consistent content
41. Fundamental E-Marketing
• Online Spending
– Budget for Website
– Banner Ads
– Contextual Search Advertising
– SEO – Search Engine Optimization
• E-mail Marketing
– Phishing / Spam
– Permission-Based
• Blogs / Social Media
42. The Website
• Cannot just be an online brochure
• Must be dynamic
• Content is King
• Simple is best
– Just because you can – doesn’t mean you
should
• When was the last time you visited your
own website?
43. Search Engine Optimization
• Text not graphics
• Write text with SEO in mind
• Inbound links
• Metadata
– Keywords
– Descriptions
– <title>Title Tags</title>
– Graphic alt tags
44. Email Marketing
• Anticipated, personal and relevant messages
delivered to people who actually want to get
them
• PERMISSION
– Sign-ups
– Opt-outs
• Keys to success
– The List
– Subject and “from”
– Permission
45. What do you mean by
Social Media?
• Blogs • Wikis
• Microblogs • Photo
– Twitter – Flickr
– Photobucket
• Video
• Virtual reality
– Google & YouTube
– Revver – Second Life
• Social Networks • Social / News Bookmarks
– MySpace – Digg
– Facebook – Reddit
– Del.icio.us
Community / user generated content
46. Traditional Marketing
Brand
Consumers
Strategy
&
Media
Public
&
PR
Press
Efforts
Advertising
Word
Gatekeepers Of
Corporate
Mouth
Messages
47. Social Media Marketing
Brand
Consumers
Strategy
&
Public
PR
Efforts
Advertising
Word
Of
Corporate
Mouth
Messages
50. Warhol Revisited
“In the future,
everyone will be famous for
15 minutes.”
With social media,
everyone is famous to
15 people.
51.
52. Blogs work when they are based on:
• Candor
• Urgency
• Timeliness
• Pithiness
• Controversy
If you can't be at least four of
the five things listed above,
please don't bother.
--Seth Godin
53. Do NOT use Social Media as
a press release machine
58. Tracking / Effectiveness
quot;I know that half my advertising works.
I just don't know which half.quot;
John Wanamaker (1838- 1922)
If you say the same thing...
STOP ADVERTISING.
59. Thank You
Shoestring Marketing
Low Budget / High Impact Marketing
Blog: ShotgunConcepts.com
Web: ChrisHouchens.com
Twitter: @shotgunconcepts
Download these slides for free at:
www.slideshare.net/shotgunconcepts