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The Non-Perpetrators Guide To Personal Branding by Michael Brito
The document, presented by Michael Brito, discusses the importance of personal branding as a means to differentiate oneself and add value to corporate brands. It emphasizes that a personal brand is shaped by customer experiences and influences how others perceive an individual. The document outlines five rules for building a brand, including authenticity and perseverance.
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The Non-Perpetrators Guide To Personal Branding by Michael Brito
- 1. T H EN O N - P E R P E T R A T O R S G U I D E T O PERSONAL BRANDING Presented by! M I C H A E L B R I T O
- 2. A bit aboutBrito… • Father, husband of Kathy, Milan and Savannah • Head of Social Strategy at WCG, a W2O Company • Adjunct Professor, San Jose State & UC Berkeley • Wrote (2) books on social media and business • Served 8 years in the US Marines
- 3. A brand isnot a … logo web site Tweet Facebook page press release
- 4. A brand isa collection of THOUGHTS & PERCEPTIONS in the mind of others.
- 5. They are born,survive & prosper based on CUSTOMER EXPERIENCES and the conversations about those experiences.
- 6. Sometimes the experiencesare great.
- 8. And, sometimes theyaren’t so great.
- 10. And how isthis applicable to people?
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- 15. A PERSONAL BRAND allowsyou to differentiate yourself by clearly articulating a unique value proposition in order for you to gain influence.
- 16. If you don’tbuild your brand, others will … and you might not like what you see.
- 17. Have you Google’dyourself Lately? .
- 18. Why should employerscare about personal brands? Strong personal brands add value to corporate brands. of people find "people like yourself” credible and trust worthy when seeking information about a product or a brand 67%• Employee advocacy • Credibility • Content • Promote/Defend the brand • Employee Engagement
- 19. Why should employeescare about personal brands? • Increases their influence • Exposure for future opportunities • Internal “rock star” recognition • It just “feels good” to belong
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- 21. A few casesto consider …
- 22. A few casesto consider … she was fired.
- 23. A few casesto consider …
- 24. A few casesto consider … she wasn’t hired.
- 25. Questions for youto consider … • What are the goals and objectives for you? • What are you passionate about? • What motivates you? • How can you stand out among others?
- 26. 5 rules tobuilding your brand 1. Adopt a Hustler mentality. 2. NEVER, ever give up. 3. Don’t perpetrate and try to and be someone or something you are not. 4. Don’t tear down other people’s brands in order to build your own. 5. Stand up for what you believe in.
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