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David   from MediaSauce  talks about social media. 06.04.10
social media mania –   what 3 opportunities might you be missing? –   how can you activate connections? –   what is social media marketing’s ROI?
a little bit about me…
work.
sauce.
it all matters!
social media  is about people,  not technology.
why do you  join anything? fraternity? cause? church? a social network?
you join because it’s… social (connections) relevant (to your life) interesting (to you)
being social means relationships emotions connections
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
so how do you  build connections & spark emotions? it varies, based on the business
so how do you  build connections & spark emotions? be ing  relevant  and  add ing  value  are always key elements
get in the game
i knew a man who grabbed  a cat by the tail… –   mark twain   “
i knew a man who grabbed  a cat by the tail… and learned  40% more about cats than  the man who didn’t –   mark twain   “   ”
3   opportunities   you might be missing
social search potential opportunity #1
you’ve heard of search, but what’s  social search ?
 
social media parachutes people in
will they know  what to do?
 
social responsibility social media drives
 
it’s instant potential opportunity #2
“ social media is like calling all my friends at once”
because people  want  everything  faster
KILLER? is this the email
example  in action
example  in action email blast: sent to 4,500 only 200 acted Facebook:  one post on a wall 25 new signatures
find the influencers potential opportunity #3
find the talkers
my.barackobama.com
people need to  matter
0.3% of the population joined my.barackobama.com (approx. 1 million people)
0.6% of registered voters
1.2% of registered  democratic voters
big   lesson of the day
1–2% of your audience  can create a successful  and activated community
people trust people,   not mission statements and brands.
90%   of consumers surveyed  in over 50 countries said  they trust recommendations from people they know.   2009 Nielsen Company Survey
70%   of those consumers  said they trust any  consumer opinions  posted online.   2009 Nielsen Company Survey
how do  people  activate people?
the 5 “ A ”s of ACTIVATION
Authentic media. talk in the first person. it’s okay to entertain. 1
profile your people allow customers to find similarities and connect
focus on 1 st  person. encourage 2-way.
Assign ambassadors. develop the right model. everyone has a role. 2
it’s okay to be personal let those that enjoy social media  help promote your brand
 
ambassador model - assign committees  - setup a company account    and individual accounts - align content with goals - let them share it
Ask them to participate.   be where they are.  survey what they like. 3
Is there a member  to member bond? Ask yourself… ” “
example  in action ,[object Object],equine dentist
example  in action equine dentist  People do business with people who they’re friends with. Period. Facebook allows me to build new friendships. “ ”
 
think ownership...  a stake in the outcome
example  in action Ford “Idea” Box
Around you, not about you. total customer experience. 4
If I didn’t work here,  would I care about that? Ask yourself… ” “
example  in action paper company ,[object Object]
example  in action paper company We use Twitter to get a conversation started. We can initiate conversations while they are online in their own space. “ ”
 
 
Arm them. give them tools. let them be ambassadors too. 5
obama empowered  the masses to  unite  around “Yes We Can”
obama empowered  the masses to  unite  around “Yes We Can” set personal goals
obama empowered  the masses to  unite  around “Yes We Can” set personal goals local fundraising campaigns
obama empowered  the masses to  unite  around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
 
what’s the   BIG PICTURE   for business?
social media  is here to stay.
social media creates BIG opportunities to be first movers
social media  can create a   BIG ROI
define clear goals  before you begin the race.
watch where they find you.
decide where you want them to go… … and find out if they do.
questions…
contact me: –  [email_address] link up with me: –  linkedin.com/in/davidbcain work with me: –  mediasauce.com/people/dcain

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is.group Advanced Presentation

Editor's Notes

  1. People like to matter, people want to play on the team. Respect collective user value and self generated content.
  2. What happens if someone parachutes into a subpage on your site? Can they get where they need to go? EXAMPLE ABOVE: someone linked to an article in the health & wellness section of Kraft Foods.
  3. WHAT IF THE 200 POSTED ON THEIR WALL? - 2,500
  4. Promote ownership….. TELL KATIE / CONDO STORY