David from Mediasauce discusses the importance of social media for building connections and activating relationships. He identifies three main opportunities in social media: social search, the speed of communication, and leveraging influencers to create communities. The document emphasizes that personal connections and authenticity are crucial for successful social media engagement, and businesses should focus on defining clear goals to maximize ROI.

1. David from MediaSauce talks about social media. 06.04.10

2. social media mania – what 3 opportunities might you be missing? – how can you activate connections? – what is social media marketing’s ROI?

3. a little bit about me…

4. work.

5. sauce.

6. it all matters!

7. social media is about people, not technology.

8. why do you join anything? fraternity? cause? church? a social network?

9. you join because it’s… social (connections) relevant (to your life) interesting (to you)

10. being social means relationships emotions connections

11. whoever has the most connections changes the game.

12. whoever has the most connections changes the game.

13. whoever has the most connections changes the game.

14. whoever has the most connections changes the game.

15. so how do you build connections & spark emotions? it varies, based on the business

16. so how do you build connections & spark emotions? be ing relevant and add ing value are always key elements

17. get in the game

18. i knew a man who grabbed a cat by the tail… – mark twain “

19. i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t – mark twain “ ”

20. 3 opportunities you might be missing

21. social search potential opportunity #1

22. you’ve heard of search, but what’s social search ?

24. social media parachutes people in

25. will they know what to do?

27. social responsibility social media drives

29. it’s instant potential opportunity #2

30. “ social media is like calling all my friends at once”

31. because people want everything faster

32. KILLER? is this the email

33. example in action

34. example in action email blast: sent to 4,500 only 200 acted Facebook: one post on a wall 25 new signatures

35. find the influencers potential opportunity #3

36. find the talkers

37. my.barackobama.com

38. people need to matter

39. 0.3% of the population joined my.barackobama.com (approx. 1 million people)

40. 0.6% of registered voters

41. 1.2% of registered democratic voters

42. big lesson of the day

43. 1–2% of your audience can create a successful and activated community

44. people trust people, not mission statements and brands.

45. 90% of consumers surveyed in over 50 countries said they trust recommendations from people they know. 2009 Nielsen Company Survey

46. 70% of those consumers said they trust any consumer opinions posted online. 2009 Nielsen Company Survey

47. how do people activate people?

48. the 5 “ A ”s of ACTIVATION

49. Authentic media. talk in the first person. it’s okay to entertain. 1

50. profile your people allow customers to find similarities and connect

51. focus on 1 st person. encourage 2-way.

52. Assign ambassadors. develop the right model. everyone has a role. 2

53. it’s okay to be personal let those that enjoy social media help promote your brand

55. ambassador model - assign committees - setup a company account and individual accounts - align content with goals - let them share it

56. Ask them to participate. be where they are. survey what they like. 3

57. Is there a member to member bond? Ask yourself… ” “

58. example in action posts current industry news & trends - encourages comments and feedback on the topics - builds relationships with those that comment - in the last year, generated over 100 leads via Facebook equine dentist

59. example in action equine dentist People do business with people who they’re friends with. Period. Facebook allows me to build new friendships. “ ”

61. think ownership... a stake in the outcome

62. example in action Ford “Idea” Box

63. Around you, not about you. total customer experience. 4

64. If I didn’t work here, would I care about that? Ask yourself… ” “

65. example in action paper company Neenah’s customers were spending all their time online - instead of forcing their customers into face-to-face meetings, Neenah decided to join them online - all Neenah’s sales reps now find and meet their customers (graphic designers, artists, printers) via twitter

66. example in action paper company We use Twitter to get a conversation started. We can initiate conversations while they are online in their own space. “ ”

69. Arm them. give them tools. let them be ambassadors too. 5

70. obama empowered the masses to unite around “Yes We Can”

71. obama empowered the masses to unite around “Yes We Can” set personal goals

72. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns

73. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care

75. what’s the BIG PICTURE for business?

76. social media is here to stay.

77. social media creates BIG opportunities to be first movers

78. social media can create a BIG ROI

79. define clear goals before you begin the race.

80. watch where they find you.

81. decide where you want them to go… … and find out if they do.

82. questions…

83. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain