Mktg350 lecture 10302013
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The document outlines the agenda for an online and new media marketing class. It includes demos on demographics of online users including men, women and other groups. Students will present blog posts on what women and men do online and guidelines for identifying audience segments. Presentations of digital marketing plans are due on December 12th and must be 5 minutes with slides provided in advance. The document then provides statistics and charts on internet users globally and in the US based on age, education, income, race, location and other factors. It examines usage of social media like LinkedIn and Twitter and discusses online activities of men and women. The next class will include a quiz and discussion on engagement and how location, timing and relevance impact it.
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This document summarizes a presentation about using social media for civic engagement. It discusses the state of social media, with key findings that social media usage is growing rapidly and surpassing email usage, citizens are more politically engaged on social platforms, and video is very popular. It outlines best practices for governments using social media, including aligning social media objectives with organizational goals, being transparent, engaging citizens, ensuring privacy and security, and analyzing metrics. The presentation provides examples of how governments can get started with social media and engage citizens through disseminating information, customer service, and two-way discussions.
Social Media & Online Marketing Boot Camp 2014
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
[r]evolution - High School Workshop Slides
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Cate's Tulsa Presentation
The document provides strategies for non-profits to build success through internet and online fundraising. It discusses how online charitable giving has grown significantly in recent years. It recommends taking an integrated approach using multiple online and offline channels together, including email, websites, social media, events and more. The key is to think of relationship building and targeted one-to-one marketing to engage donors online and off.
Cate's Feb 24th Internet Strategies Webinar
The document provides strategies for non-profits to build success through internet and online fundraising. It discusses how online charitable giving has grown significantly in recent years. It recommends taking an integrated approach using multiple online and offline channels together, including email, websites, social media, events and print. Testing new tools and messaging is important. Relationship building and personalized messaging work best online.
Facebook, Twitter & PSA Mall - How to make them work for you!
This document provides information on using social media platforms like Facebook, Twitter, and Google+ to promote extension offices and engage constituents. It discusses how to set up listings on the PSA Mall website to sell publications, workshops, and merchandise. Guidelines are provided for setting up social media accounts and creating engaging content like asking questions. The importance of developing a social media strategy and embracing these tools to connect with farmers and the public is emphasized. Senior extension employees are encouraged to have younger workers "reverse mentor" them on using social media effectively.
VSPEC social media / Jon Newman
The document discusses the rise of social media and its growing importance. It notes that the number of social media users has grown exponentially in recent years, surpassing traditional media in size. Additionally, it outlines some of the key platforms and trends in social media, how businesses can engage audiences through social listening and strategies like geolocation. It also addresses legal, privacy and measurement considerations for social media use.
APRIL 2013: Google on Boomers & Seniors Online
This document discusses research about internet usage among baby boomers and seniors aged 50 and older. Some key findings include:
- 78% of boomers and 52% of seniors use the internet, and online activities like accessing news and videos are common
- Boomers and seniors spend more weekly time online than watching TV
- The internet is cited as the most popular source for gathering information on topics of interest
- YouTube is the most used website for online videos, which are watched for entertainment and informational purposes
- Social networking, especially Facebook, is widely used among these groups for staying connected with others
- Search engines are the most common way boomers and seniors gather information online, with Google being the most trusted
Social Media Boot Camp Vancouver October 2013
The document summarizes the key topics and content covered in "The Social Media Boot Camp" training session. The 4 pillars of digital leadership covered are: 1) Knowledge and literacy, 2) Integrated strategy and management, 3) Process and systems, and 4) Social DNA and culture. The training provides an overview of major social media platforms and metrics, best practices for content creation and engagement, social listening and analytics tools, and developing an organizational social media strategy and policy. It emphasizes becoming a social business by breaking down silos, educating employees, and collaborating across teams.
Digital is the New Traditional - Senior Living
Bluespire Marketing presented its first installment in the TrendLab webinar series for 2015, “Digital is the New Traditional,” on April 9. In case you were unable to attend, we’ve provided full audio and visuals from the webinar.
Our experts covered these main trends (among many more) during the webinar:
- Review of current trends regarding marketing to seniors.
- Overview of the differences between marketing to seniors and marketing to adult children.
- Where digital is headed in terms of senior living budgeting and technology.
- Discussion of current technology available that meets the needs of seniors as well as insights into what marketers should expect in the future.
Social Media Overview - Knowledge Source - July 2014
Social Media Overview Slides from The iCPA - A Social Media Overview for the CPA - Knowledge Source Inc. - Raleigh, NC - July 2014
What I've Learned About Online Engagement
I've learned quite a bit in the past 14 years working with non-profits about online fundraising. From engagement ladders to building bridges between fundraising tools, it's been a fun ride. Here's 145 slides of goodness packing in a bunch of lessons learned with morsels of actionable tactics and strategies in every bite. Fundraisers and marketers will enjoy as much as techies. Thanks to the Direct Marketing Fundraisers Association for hosting me to present this at their October 10, 2012 meeting in Washington, DC. I hope you enjoy it!
United Way of Tennessee
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
Social Media Impact On Consumer Electronics: American Market Segmentation Sur...
1) The document discusses how social media usage is growing, especially among younger users, and how it is currently used to connect with friends and family as well as make purchases based on recommendations.
2) It examines users' preferences for accessing social media through computers at home rather than other devices and locations. Many remain skeptical about more integrated social media experiences.
3) The conclusion is that most believe social media will become more integrated into peoples' lives in the future and profoundly impact how people interact both personally and professionally.
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Facebook, Twitter & PSA Mall - How to make them work for you!
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Mktg350 lecture 10302013
- 1. Online & New Media SNC-MKTG350 October 30, 2013
- 2. Tonight’s Agenda: Online Demos • Demographics online – Men – Women – Other people • Blog Post Reviews: – What are women doing online? (Megan) – What are men doing online? (Holly) – Building a site for your multiple audiences: 7 guidelines for identifying audience segments (Courtney) – Goal setting is Success Setting for your online marketing efforts. 7 things to know about Google Analytics Goals. (Alden)
- 3. Correction! • Your presentations and digital marketing plans are due to present in class on Thursday December 12th at 6:30 • Presentations will be 5 minutes only • Give me your slides in advance via the blog.
- 4. Assumptions about online users? 1. 2. 3. 4. 5.
- 5. Internet, % of Country Population Source: International Telecommunications Union.[5]
- 6. Internet, by Actual Users
- 7. As of May 2013, 15% of American adults ages 18 and older do not use the internet or email. • • • • 34%: not relevant 32%: not easy to use 19%: too expensive 7%: not physically connected
- 8. As of May 2013, 15% of American adults ages 18 and older do not use the internet or email. 44% of Americans ages 65 and older do not use the internet, and these older Americans make up almost half (49%) of non-internet users overall.
- 9. Men, Women online ~equally
- 10. Online by Age
- 12. Online by Income
- 13. Online by Race
- 15. Profile of Online Users • • • • • • • ~ Most Americans = Men and Women Tend to younger Tend to be better educated Tend to be wealthier Tend to be less Hispanic Tend to live in more dense areas
- 16. What does that mean for you? • Apply to the careers you’re looking at? • Apply to your companies? • Change your assumptions?
- 17. Social Media Users • 20% online adults use LinkedIn • 16% online adults use Twitter
- 19. All Facebook, but not all the time • • • • 61% have taken a break 20% of non-users have used it in the past 8% of non-users are interested 28% of users say it’s become LESS important in the last year
- 21. What do you do online? 1. 2. 3. 4. 5. 6.
- 23. What Women Want… • • • • • To get/stay networked To express themselves (think Pinterest) Define who can be trusted Information Time savings
- 24. What Men Want… • • • • Information To get networked Express themselves Get stuff done
- 25. Blog Topics: • Blog criteria: 300-500 words Has 1-4 images Has links to other articles Takes a position/opinion Tagged the post with relevant categories Used a systematic research process? What did you learn?
- 26. Next session: • Quiz on Monday • Discussion: – Engagement • Behavior and engagement • How location, timing and relevance impact engagement
Editor's Notes
- Let’s say I had some notes here.
- 15% of 317Billion people = 47B
- 1 By way of comparison, 20% of online adults use LinkedIn and 16% use Twitter. For more details on how Facebook adoption stacks up to other social networks, see http://pewinternet.org/Reports/2012/Online-Pictures.aspx