What are some of the latest approaches to using social networking tools to find, hire, and retain employees? What might the future hold?

1. Engaging Top Talent:Social Networking for Human Resources Professionals Am I really going to ever hire anybody using this online stuff?

2. Yesterday

3. In the past, our channels were limited. Print Radio Television

4. Today

6. Compare television viewership…

7. … to social media participation. Source: Did You Know 4.0

8. Social media is already mainstream.

9. Evolution of the Social Web “Are social computing themes like user-generated content and communication fundamentally changing the rules of business? We think they are—in a big way.” Forrester Research 2006 2009 and beyond… Relevant Interactive 2000 Personal Social Transactional Informational

11. How many ways can I “Share This?”

13. Short Quiz I have a LinkedIn profile. I have a Facebook profile. I tweet. I belong to one or more other social networks. I have hired someone I identified or attracted via one of these social networks. My company has blocked one or more of these social networks.

14. Agenda Tools Techniques Risks Future

15. Tools

16. Which channel(s) to choose?

17. The top global companies use many… Source: ENGAGEMENTdb.com

18. … and reap significant rewards. 18

19. Social Network Demographics

20. Techniques

21. The Direct Approach

22. Wabbit Hunting LinkedIn / Facebook / Twitter Profile Searches LinkedIn Answers Hunt LinkedIn Groups Follow LinkedIn Companies (New) Blog searches (via Technorati, Icerocket) Google Alerts

23. The Indirect Approach

24. Honey Pot Interesting blog content Webinars Viral videos about your company Thought leadership Conversation leadership Community creation (Ning, LinkedIn Groups) White papers Traditional job posting

25. Plan for Success What is your key message for candidates? Who do you want to reach online? Choose your initial channels wisely. Who will manage conversations? How will you engage? What’s the best way to measure your efforts?

26. Risks

27. Fire! (Ready, Aim)

28. Aim… aim… er, aim….

29. Poacher’s Paradise

30. Legal Risks

31. Legal Risks Discrimination Harassment / Stalking Bad referencing practices Information leaking Misinformation Hate pages (“I hate company X!”) Liability for bad advice (highly regulated industries)

32. You do not control the vertical (or the horizontal)

33. Tomorrow

34. Prepare for more disruptions Augmented Reality

35. Augmented Reality Followers12 Following 5

36. Augmented Reality EllKell: @talentline411 Waiting for my tweets and LinkedIn activity to yield $100K Followers12 Following 5

37. Prepare for more disruptions Real estate Health care Transportation Tourism Leisure and entertainment Games Retail Social networks & communities

38. What to watch for Faster Easier Different

39. A few closing thoughts Remain calm. Social engagement matters in the “War for Talent.” Personally embrace these tools and raise your awareness of what they can do.

40. Thank you! Todd Nilson @socialsyntax (414) 378-2083 http://socialsyntax.net