The document discusses the evolution of social networking in human resources and its impact on hiring practices. It emphasizes the importance of utilizing various social media platforms to engage top talent and provides strategies for effective online recruitment. Additionally, it addresses potential risks and challenges associated with social media while highlighting the need for proactive engagement in the competitive talent landscape.

1. Engaging Top Talent:Social Networking for Human Resources ProfessionalsAm I really going to ever hire anybody using this online stuff?

2. Yesterday

3. In the past, our channels were limited.PrintRadioTelevision

4. Today

6. Compare television viewership…

7. … to social media participation.Source: Did You Know 4.0

8. Social media is already mainstream.

9. Evolution of the Social Web“Are social computing themes like user-generated content and communication fundamentally changing the rules of business? We think they are—in a big way.”Forrester Research 20062009 and beyond… RelevantInteractive2000PersonalSocialTransactionalInformational

11. How many ways can I “Share This?”

13. Short QuizI have a LinkedIn profile.I have a Facebook profile.I tweet.I belong to one or more other social networks.I have hired someone I identified or attracted via one of these social networks.My company has blocked one or more of these social networks.

14. AgendaToolsTechniquesRisksFuture

15. Tools

16. Which channel(s) to choose?

17. The top global companies use many…Source: ENGAGEMENTdb.com

18. … and reap significant rewards.18

19. Social Network Demographics

20. Techniques

21. The Direct Approach

22. Wabbit HuntingLinkedIn / Facebook / Twitter Profile SearchesLinkedIn AnswersHunt LinkedIn GroupsFollow LinkedIn Companies (New)Blog searches (via Technorati, Icerocket)Google Alerts

23. The Indirect Approach

24. Honey PotInteresting blog contentWebinarsViral videos about your companyThought leadershipConversation leadershipCommunity creation (Ning, LinkedIn Groups)White papersTraditional job posting

25. Plan for SuccessWhat is your key message for candidates?Who do you want to reach online?Choose your initial channels wisely.Who will manage conversations?How will you engage?What’s the best way to measure your efforts?

26. Risks

27. Fire! (Ready, Aim)

28. Aim… aim… er, aim….

29. Poacher’s Paradise

30. Legal Risks

31. Legal RisksDiscriminationHarassment / StalkingBad referencing practicesInformation leakingMisinformationHate pages (“I hate company X!”)Liability for bad advice (highly regulated industries)

32. You do not control the vertical (or the horizontal)

33. Tomorrow

34. Prepare for more disruptionsAugmented Reality

35. Augmented RealityFollowers12Following 5

36. Augmented RealityEllKell: @talentline411 Waiting for my tweets and LinkedIn activity to yield $100KFollowers12Following 5

37. Prepare for more disruptionsReal estateHealth careTransportationTourismLeisure and entertainmentGamesRetailSocial networks & communities

38. What to watch forFasterEasierDifferent

39. A few closing thoughtsRemain calm.Social engagement matters in the “War for Talent.”Personally embrace these tools and raise your awareness of what they can do.

40. Thank you!Todd Nilson@socialsyntax(414) 378-2083http://socialsyntax.net