Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Open Random Supportive (ORS) defines A Digital Mindset

Published in: Business, Technology
  • Government and the establishment are totally about secretiveness, regulation and control. Liberate and empower is not their plan. B2B me also says my part of the market won't change. The goals are natural monopoly or at least Oligopoly by destroying competition and tilting the playing field at governmental level, as has happened with mad energy policy driven by lobbyists generators to maximise profit and minimise payback time and risk by law, getting 100 and 200% bonuses to generate electricity in the most inefficient possible way for UK plc. etc. Country is screwed. When communication is through marcoms rather than 121 selling then social networks can work - for trivial B2C things. Woefully few of these twitterers are remotely aware of how things work, technicaly and politically. Natural victims. You can't educate people with Twats. etc. So they can only ever cause us to regress through collective ignorance of received opinion and the bloke down the pub. An alternative view, perhaps ;-) Brian
    Are you sure you want to  Yes  No
    Your message goes here
  • Brilliant resource. still think you down play it & should share it with more people who are willing to listen. Interesting concepts.
    miranda @digitalskillsuni #dsu
    Are you sure you want to  Yes  No
    Your message goes here


  1. 1. Digital MindsetKnow Me Like Me Follow Me<br />Thomas Power<br />Chairman Ecademy<br /><br />Twitter @thomaspower<br />
  2. 2. The Internet is Open, Random and Supportive (ORS) - SocialCorporations are Closed, Selective and Controlling (CSC) - Transactional<br />
  3. 3. ORS requires A Digital Mindset<br />
  4. 4. So what colour are you?<br />
  5. 5. Sir Timothy John "Tim" Berners-Lee- <br />credited with creating the world-wide web in 1989.<br />“The ultimate goal of the Web is to support and improve our existence in the world… we develop trust across the miles and trust around the corner”<br />
  6. 6. The FaceBook Generation<br />Have Gone Social<br />
  7. 7. “Social means - ask my friends”<br />TJ – aged 13 –<br />300 in network <br />Ross – aged 16 <br />600 in network <br />Hannah – aged 18<br />1500 in network <br />
  8. 8. Show me the money CEOs want transactions<br />
  9. 9. Transactions go Social thusCorporations must go Social<br />Social …media – <br />sharing knowledge<br />Social …Networking – <br />Sharing conversations<br />
  10. 10. CEOs are not (yet) SocialCEOs rarely tweetCEOs rarely blogCEOs rarely have an online profileCEOs rarely update statusCEOs rarely indicate locationCEOs rarely have a following<br />
  11. 11. Why CEOs should Go SocialCEO has something valuable and distinctive to sayCEO is prepared to debate complex and controversial issuesThere is an audience who will over time tune into the CEOs messageNothing’s going to happen until the CEO leadsFollowers won’t believe CEOs who outsource Social <br />
  12. 12. “I’d like my life back”<br />
  13. 13. Steve Jobs – a Leader who created a Following<br />
  14. 14. A Following takes time<br />
  15. 15. Barak Obama believed in…<br />
  16. 16. And he created a 4m following<br />
  17. 17. What did they believe in?<br />The Big Society<br />
  18. 18. David Cameron on Twitter<br />This unofficial Twitter is now shutting down, at the reasonable & very polite request of Tory HQ. Please follow @conservatives for updates.<br />
  19. 19. This world is about people first and transactions second Facebook traffic has overtaken Google in the USA because there is more engagement<br />
  20. 20. “Followers believe in dreams”<br />
  21. 21. Every individual and Corporation requires a Digital Mindset<br />
  22. 22. Social attracts Transactionswhat’s your Social Strategy?<br />
  23. 23. Trends affect Tactics<br />Social – FB, Twitter, Youtube, DailyBooth, Paperli<br />Real Time –Twitter, BBM, Seesmic, Tweetdeck, Buzzfeed, Friendfeed<br />Location – FourSquare, Gowalla, Loopt, Tumblr<br />Urban – Apps mainly from City entrepreneurs<br />Mobile – Friends, Android, iPhone, Cloud<br />Instant Deals – Groupon, Yipit, Totsy<br /> Transaction Sharing - Blippy, Swipely<br />
  24. 24. Patterns affect Plans<br />Social and Instant<br />Open Random Supportive<br />Notice and Share (M6S, Paperli, Flipboard, Tumblr)<br />Learn by watch and try<br />Reputation Led (Klout, PeerIndex, Venyo)<br />Facebook Connect and Twitter Login highly significant (Huffington Post)<br />Carry and share friends – Facebook, Twitter, Gmail<br />Vertical sites growing i.e. travel airbnb, hipmunk, topguest<br />Web of Pages becoming a Web of Streams (intelligent filtering readily available)<br />
  25. 25. Every individual, institution and corporation needs a Social Strategy. Who’s going to teach them?YOU<br />
  26. 26. Digital MindsetKnow Me Like Me Follow Me<br />Thomas Power<br />Chairman Ecademy<br /><br />Twitter @thomaspower<br />