Facebook For Small Business

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Slides from the January 24th 2014 Facebook for Small Business Class held at the Guilford Technical Community College Small Business Center in Greensboro, North Carolina. Instructor - Mitch Miles
www.about.me/mitchmiles

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Facebook For Small Business

  1. 1. ABC’s & 123’s of GTCC Small Business Center Greensboro, NC January 24th 2014
  2. 2. for an amazing Facebook for Small Business Class!!!
  3. 3. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - mail
  4. 4. 102 Compelling Social Media and Online Marketing Stats and Facts Facebook accounts for one 1 of every 5 page views on the Internet. (iMedia Connection)
  5. 5. From Brian Solis
  6. 6. Take 1 mile at a time!
  7. 7. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum. • • • • • • • Share everything. Play fair Don't hit people Say you're sorry when you hurt somebody. Wash your hands before you eat. Flush. Take a nap every afternoon. When you go out in the world, watch out for traffic, hold hands and stick together. • Clean up your own mess.
  8. 8. They're just kids … LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 9 Yrs Old YouTube (2005) – 8 Yrs Old Twitter (2006) – 7 Yrs Old SlideShare (2006) – 6 Yrs Old Pinterest (2010) – 3 Yrs Old
  9. 9. “You donut get a 2nd chance to make a 1st imprezsion”
  10. 10. 2nd Impressions
  11. 11. 1st Impression is online
  12. 12. Your business is NOT what You say… It is what SAY!
  13. 13. Over 700 million people use Google every day? 8+ Billion Page Views Per Day 300+ Million Searches Per Hour
  14. 14. You Need A Google Account www.google.com
  15. 15. Search Engine Google Alerts
  16. 16. Example: Google Alert
  17. 17. JUMP IN AND
  18. 18. SlideShare is the World’s Largest Community for Sharing Slideshow Presentations AND JUMP IN Documents PDFs Videos Webinars
  19. 19. http://www.slideshare.net/gothe262
  20. 20. 102 Compelling Social Media and Online Marketing Stats and Facts 90% of small businesses are on Facebook, and roughly two-thirds post more than once per week. (Leaders West) Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-onlinemarketing-stats-and-facts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99 -
  21. 21. Think Mobile
  22. 22. Still have a landline home phone?
  23. 23. Have only a mobile phone?
  24. 24. 102 Compelling Social Media and Online Marketing Stats and Facts Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. (Marketing Charts)
  25. 25. 102 Compelling Social Media and Online Marketing Stats and Facts Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. The most popular operating systems for mobile Facebook access are iOS (26%) and Android (21%). (Jeff Bullas)
  26. 26. Short Message Service (SMS) Mobile Voting, Polling Mobile Coupons Surveys Giveaways Promotions
  27. 27. Non Mobile Website Mobile Website
  28. 28. WHAT IS CLOUD TECHNOLOGY & WHY SHOULD I CARE? Back up your data Store data in the cloud Automatically sync data across multiple devices Easy access
  29. 29. http://db.tt/MPpxrzM
  30. 30. Stay Organized
  31. 31. 510,040 comments 695,000 status updates are published on Facebook
  32. 32.  Median age of facebook is 38 (48 in USA)  61% of Facebook users are age 35 or older.  Members over the age of 55 grew 513%
  33. 33. JUMP IN
  34. 34. 102 Compelling Social Media and Online Marketing Stats and Facts • Over 1,000,000,000 one posts per day made on Facebook. • The average user spends nearly 7 hours per month on the Facebook. (Visual.ly) Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-online-marketing-stats-andfacts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99 -
  35. 35. 102 Compelling Social Media and Online Marketing Stats and Facts 3 out of 4 American moms use Facebook. (iMedia Connection) Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-onlinemarketing-stats-and-facts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99 -
  36. 36. 102 Compelling Social Media and Online Marketing Stats and Facts All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. (WordPress Hosting SEO) Read more at http://www.business2community.com/social-media/102-compelling-social-media-and-onlinemarketing-stats-and-facts-for-2012-and-2013-0367234#cu5fxapJbZt2SZxM.99
  37. 37. JUMP IN What is the number of languages available on facebook?
  38. 38. JUMP IN
  39. 39. JUMP IN What % of facebook users are outside of the United States?
  40. 40. JUMP IN
  41. 41. Facebook Safety Center JUMP IN
  42. 42. News Feed JUMP IN Facebook Newsfeed – See all the recent news with your friends
  43. 43. News feed JUMP IN
  44. 44. Graph Search P IN
  45. 45. JUMP IN •People •Places •Photos •Interests 4 Areas of Facebook Graph Search Graph Searches unearth information shared by your friends, as well as public information on Facebook as a whole.
  46. 46. Profile vs. Page JUMP IN Businesses are only allowed to create pages NOT profiles. A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’.
  47. 47. Profile vs. Page JUMP IN Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages. When companies like each other on Facebook, they can help promote each other’s content.
  48. 48. Profile vs.JUMP IN Page There is a 5000 friend limit on each profile. You can have an unlimited number of fans on your Facebook Page.
  49. 49. Profile vs. JUMP IN Page Profiles can interact in Facebook Groups! We love and use groups! Facebook Pages can not interact in groups, however, they can create events, just like a profile can.
  50. 50. JUMP IN
  51. 51. JUMP IN
  52. 52. JUMP IN
  53. 53. Learning From Others Lessons from Social Media
  54. 54. Story of Conner Riley
  55. 55. “Cisco Fatty”
  56. 56. JUMP IN
  57. 57. “Cool Wand” JUMP IN
  58. 58. Relationships Matter Social Media is only one mile in your marketing marathon.
  59. 59. JUST JUMP IN
  60. 60. Don’t Forget: You’re business is like a needle in a haystack …
  61. 61. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - mail

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