What the future of public sector comms looks like* (*and what you can do about it.) A quick canter around the challenges facing communications in 2014 in the public sector and some tips to help you stay relevant through diversifying what you do to include channel shift, customer service and other strategies.

1. What the future of public
sector comms looks like*
(*and what you can do about it.)
Dan Slee
LGComms Nottingham

2. In
2013…

4. In
2014…

5. In
2014…

6. 19 per cent of comms teams
think they will be bigger
Source: comms2point0 survey December 2013

7. 31 per cent of comms teams
think they will be smaller
Source: comms2point0 survey December 2013

8. 68 per cent
think comms is getting
harder
Source: comms2point0 survey December 2013

9. Where we are now…

10. The @pseudograph local government comms team
credit matrix
Involved?
No
Yes
Yes
No
Success?

11. The @pseudograph local government comms team
credit matrix
Involved?
No
See? You don’t need
the so-called comms
‘experts.’
Yes
Yes
No
Success?

12. The @pseudograph local government comms team
credit matrix
Involved?
No
See? You don’t need
the so-called comms
‘experts.’
This would have worked
if the so-called comms
‘experts’ had been
bothered
Yes
Yes
No
Success?

13. The @pseudograph local government comms team
credit matrix
Involved?
No
See? You don’t need
the so-called comms
‘experts.’
This would have worked
if the so-called comms
‘experts’ had been
bothered
The product is so good it
sold itself. It was nothing to
Yes
do with the ‘so called
comms experts.’
Yes
No
Success?

14. The @pseudograph local government comms team
credit matrix
Involved?
No
See? You don’t need
the so-called comms
‘experts.’
The product is so good it
sold itself. It was nothing to
Yes
do with the ‘so called
comms experts.’
Yes
This would have worked
if the so-called comms
‘experts’ had been
bothered
The ‘so called comms
experts’ caused this to fail.
It wasn’t our product.
That’s brilliant.’
No
Success?

15. What we
need is a
press
release…

16. What we
need is a
press
release…
What we
need is
awareness…

17. What we
need is a
press
release…
What we
need is
awareness…
What we
need is a
comms plan…

18. What could public
sector comms look
like (bleak version)

19. No value Treadmill
Firefighting So,
what?

20. It doesn’t have to be this
way…

21. FOUR things that you
can use to transform
public sector
comms…

22. 1.
Barcelona
Principles

23. 2.
Edelman
Trust
Barometer

24. Who do people find credible?
http://www.slideshare.net/EdelmanInsights/global-deck-2013-edelman-trust-barometer-16086761

25. Who do people trust most?

26. 3.
Trojan mice

27. 4.
Share the
sweets

28. What could public
sector comms look
like (optimistic
version)

29. .

30. .

31. .
Customer
service

32. .
Channel shift

33. What
we
do
What
we
don’t
do

34. .
So what?

35. http://youtu.be/gRkKL8_-R9M

36. Thank you!
Dan Slee
@danslee
dan@comms2point0