An introduction to online personal brand management for executives.

1. BUSINESS-OWNERSDOCTORSTEACHERS FINANCE-PROFESSIONALAVIATORCHIROPRACTOR ACCOUNTANTSENGINEERSLAWYERS……. YOU ARE AN AUTHORITY IN YOUR FIELD

2. IMPRESSION AFTER IMPRESSION YOU HAVE PROVEN YOURSELF PERFORMANCE EXPERTISE SERVICE

3. YOUR PERSONAL BRAND ISWHAT MAKES YOUSTANDOUT

4. YOUR PERSONAL BRAND HAS DRIVEN RESULTS REFERRALS REPEAT BUSINESS NEW BUSINESS

5. AND NOW THE WEB ENABLES IMPRESSIONS TO HAPPEN ONLINE WITHOUT YOU YOUR NAME HERE

6. ARE YOU READY TO CAPITALIZE

7. “23% of Americans search online for information on colleagues, customers, and….” Andy Sernovitz, Fast Company 53% of respondents from developed nations said they find a person like yourself to provide the most credible information. Edelman, 2007 Trust Barometer

8. 48% of the overall reputation of a company is attributable to the reputation of its CEO 37% think that the percentage of the overall reputation of a company to its CEO has grown Source: Burson-Marsteller Report, 2003

9. SO HOW …

10. ASK YOURSELF 4 QUESTIONS

11. Are you easily found online?

12. Are you an authority in your field?

13. Are you leveraging social media to drive results? WHEN THEY DO FIND YOU ONLINE, DO YOU CONTROL THE USER EXPERIENCE OR INFLUENCE THE IMPRESSION THEY HAVE WITH YOUR BRAND?

14. Do you measure the ROI from your online presence?

15. OK, LOTS TO THINK ABOUT... BUT THIS IS NOT AN OPTION

16. .....AND JUST A PRETTY WEBSITE IS NOT ENOUGH

17. BECAUSE THINGS ARE GETTING MUCH MORE COMPLICATED

18. THIS IS STRATEGIC …. GET A PLAN.

19. 1. Define expertise 2. Create content 3. Control platform 4. Monitor & Evaluate

20. THE PAYOFFS ARE REAL BUT… IT TAKES EFFORT AND EXPERTISE 1 COMMIT TO LEARNING AND EVOLVING 2 DO NOT GO IT ALONE. GET A PARTNER 3 START TODAY 4

21. Contact me to discuss further: JIM HAMILTON 1.888.366.6074 jim@doimatter.com