The Big Picture for Business: Social Media

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What is social media and what does it mean for business? What platforms should you be using to best connect with your consumers?

Published in: Business, Technology

The Big Picture for Business: Social Media

  1. 1. david from mediasauce talks about social media. 08.13.09
  2. 2. objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful tool – examples in action – possibilities
  3. 3. a little bit about me…
  4. 4. work.
  5. 5. sauce.
  6. 6. it all matters!
  7. 7. social media is about people, not technology.
  8. 8. what’s old (natural) is new again.
  9. 9. listen. tell stories. be honest. have conversations. make their lives better.
  10. 10. 1,000,000 word of mouth
  11. 11. what is social media?
  12. 12. if you’re retired and widowed? if you’re 25 and single? if you’re 41 and married with 2 kids? what does it mean to be social?
  13. 13. if you’re retired and widowed? if you’re 25 and single? if you’re 41 and married with 2 kids? social means something different to everyone
  14. 14. why do you join anything? a club? a church? a fraternity? a social network?
  15. 15. you join because it’s… relevant (to your life) interesting (to you) social (connections)
  16. 16. hey there. hello. let’s knit! social
  17. 17. media
  18. 18. social media
  19. 19. so why participate?
  20. 20. 3 out of 4 americans use social technology forrester, the growth of social technology adoption, 2008
  21. 21. so what?
  22. 22. of online adults 18 – 24 have a profile on a social network site pew internet & american life project
  23. 23. of online adults 25 – 34 have a profile on a social network site pew internet & american life project
  24. 24. of online adults 35 – 44 have a profile on a social network site pew internet & american life project
  25. 25. of online adults 45 – 54 have a profile on a social network site pew internet & american life project
  26. 26. of online adults 55 – 65+ have a profile on a social network site pew internet & american life project
  27. 27. what’s the for business?
  28. 28. social media is here to stay.
  29. 29. social media creates BIG opportunities to be first movers
  30. 30. whoever has the most connections changes the game.
  31. 31. whoever has the most connections changes the game.
  32. 32. whoever has the most connections changes the game.
  33. 33. whoever has the most connections changes the game.
  34. 34. whoever has the most connections changes the game.
  35. 35. lesson of the day...
  36. 36. lesson of the day... 93% of americans believe a company should have a presence in social media 2008 cone business in social media study
  37. 37.
  38. 38. … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
  39. 39. so what do you do?
  40. 40. so what do you do?
  41. 41. so what do you do? it varies, based on the business
  42. 42. so what do you do? being relevant and adding value are always key elements
  43. 43. so what do you do? do something!
  44. 44. “i knew a man who grabbed a cat by the tail… – mark twain
  45. 45. “i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t” – mark twain
  46. 46. it's not about putting up a billboard on I-94 anymore…
  47. 47. it's about connecting with people
  48. 48. the big five
  49. 49. what’s facebook? – a social networking site – users create profiles, add friends, send messages – users join networks organized by city, workplace, interest, school, etc
  50. 50. facebook stats – more than 200 million users – 122 million unique visitors last month – 5 billion minutes spent on the site each day
  51. 51. why facebook matters – your personal rolodex – keeps people connected – find long lost connections & make new ones – support causes and organizations – build relationships (understand your contacts)
  52. 52. facebook in action…
  53. 53. Chase Bank – over 49,000 fans – financial advice & credit tips, – earn points for purchases and paying bills on time
  54. 54. New York Times – over 362,000 fans – post news updates and video stories – encourage “fan” dialogue about news topics
  55. 55. Montana Electric Cooperative – over 108 members – post relevant links and resources
  56. 56. what’s linkedin? – social networking site – business oriented / professional networking – allows users to maintain a contact list of people they know and trust – users can join groups and ask questions to the community
  57. 57. linkedin stats – 43 million registered users – 12 million unique visitors last month – users span 170 different industries in over 200 countries – a new member joins every half second
  58. 58. why linkedin matters – maintain up-to-date info on contacts – get new business; make new connections – meet new people; share contacts – collaborate on business
  59. 59. linkedin in action…
  60. 60. Coca Cola
  61. 61. what’s youtube? – free video sharing site – registered users can upload unlimited videos – allows video sharing through websites, mobile devices, blogs and email – with an internet connection you can upload a video in seconds and share with millions
  62. 62. youtube stats – one billion videos are watched each day – every minute, 10 hours of video is uploaded – over 500 years of material
  63. 63. why youtube matters – it’s a searchable micro-television station – you can create a channel & tell your story – people are there seeking entertainment
  64. 64. youtube in action…
  65. 65. what’s flickr? – image & video sharing / hosting website – photo organization and tagging system – partners with 3rd parties for printing of merchandise (cards, stationery, etc) – allows for both private and public access settings
  66. 66. flickr stats – 33 million users – over 3.6 billions images – more than 3,000 uploads each minute
  67. 67. why flickr matters – easy photo sharing – safe storage and more space – creates transparency – tells your story; shows who you are – can help search engines find you
  68. 68. flickr in action…
  69. 69. what’s twitter? – microblogging service – text based posts with a maximum of 140 characters – can be sent via mobile texting, instant messaging or the web – users subscribe as “followers” to receive other users’ updates
  70. 70. twitter stats – 6 million unique visitors each month – 3,000,000 tweets per day – 70% of Twitter joined in 2008 – 5% of Twitter has over 250 followers – majority is male 35-45 yrs old
  71. 71. why twitter matters – prospecting – connecting (talk directly to your members) – reputation (monitor / create / recreate) – your own focus group (be a fly on the wall) – make announcements
  72. 72. twitter in action…
  73. 73. bonus round
  74. 74. slideshare.net
  75. 75. niche networks
  76. 76. niche networks
  77. 77. social bookmarking
  78. 78. one eye to the web
  79. 79. see the big potential in social media
  80. 80. more examples in action
  81. 81. my.barackobama.com
  82. 82. “...it was the network, stupid!” joe trippi campaign advisor and online political guru
  83. 83. obama empowered the masses to unite around “Yes We Can”
  84. 84. obama empowered the masses to unite around “Yes We Can” set personal goals
  85. 85. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
  86. 86. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
  87. 87. of the population joined my.barackobama.com (approx. 1 million people)
  88. 88. of registered voters
  89. 89. lesson of the day, take 2...
  90. 90. of your audience can create a successful and engaging community
  91. 91. people want to be a part of something
  92. 92. of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
  93. 93. the power of human connection
  94. 94. connect engage listen
  95. 95. people like to matter
  96. 96. email me: – david.cain@mediasauce.com find me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain

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