Social jobbing


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Presentation for Oklahoma SHRM Conference 2010 discussing social jobbing, social recruiting, and the legal implications and international risk.

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  • What is user-generated content?
  • Social Recruitment on the other hand is a form of recruiting and one way engagement. Companies seek out candidates without candidate communities and talent pools in mind.
  • External & Internal Also Global
  • Average employee retention is 18 mo. Predicting labor shortage in 2014.
  • 18-34 age group accounts for 45% of twitter users. Robert Half says that over 50% of companies block social media sites. In OK, SM users visit sites at the highest rates between the hours of 9-6.
  • Text messaging read rate is 94% while email and direct mail are 2-3%
  • Social jobbing

    1. 1. Social Jobbing
    2. 2. Getting Social Plan. Learn. Act.
    3. 3. What is Social Media? <ul><li>From Wikipedia: “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .” </li></ul>
    4. 4. The Social Media Trifecta Honorable Mention
    5. 5. The Social Media Trifecta 52 Mil 400+ Mil 100 Mil
    6. 6. What is Social Jobbing? “ Social Jobbing is a way for companies to leverage social media tools for private gain by providing a service through communities, resources, and engagement as part of their candidate search and recruitment processes.” via Jessica Miller-Merrell
    7. 7. What Social Jobbing is Not
    8. 8. Social Jobbing is. . . <ul><li>2 Way Engagement </li></ul><ul><li>Community </li></ul><ul><li>SEO </li></ul><ul><li>Branding </li></ul><ul><li>Zero Cost Entry </li></ul><ul><li>External & Internal </li></ul>
    9. 9. Why Social Jobbing?
    10. 10. Some Surprises About Social Media <ul><li>In the last 6 mo, largest growing demographic on FB is 40-65 y/o </li></ul>
    11. 11. Some Surprises <ul><li>In Oklahoma, most tweets happen between 9am-6pm. </li></ul>
    12. 12. Some Surprises <ul><li>Avg. household income for 30% of Twitter users is over $100K. </li></ul>
    13. 13. Some Surprises <ul><li>In Oklahoma, the busiest day on Twitter is Thursday. </li></ul>
    14. 14. More Surprises. . . <ul><li>There are 500k Oklahomans registered on Twitter. </li></ul>
    15. 15. More Surprises. . . <ul><li>50% of companies block social media sites. </li></ul>
    16. 16. Some Surprises <ul><li>Companies like Best Buy & Verizon are recruiting candidates solely through social media. </li></ul>
    17. 17. Risk <ul><li>OFCCP </li></ul><ul><li>EEO </li></ul><ul><li>Unconscious Bias </li></ul><ul><li>Lack of Social Media Policy </li></ul>
    18. 18. More Risk <ul><li>Global Audiences. . . . Global Consequences </li></ul>
    19. 19. Reward <ul><li>High Engagement </li></ul><ul><li>Lower avg. cost of hire </li></ul><ul><li>Increased Job & Culture Fit </li></ul>
    20. 20. Social Jobbing Secrets <ul><li>You don’t need a Twitter account to source on Social Media. </li></ul>
    21. 21. Social Jobbing Secrets
    22. 22. Social Jobbing Secrets
    23. 23. Social Jobbing Secrets
    24. 24. Social Jobbing Secrets <ul><li>Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position. </li></ul>
    25. 25. Social Jobbing Secrets <ul><li>27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy. </li></ul>
    26. 26. Social Jobbing Secrets <ul><li>Third party sites like TweetJobs & Texting4Jobs can post job openings for you. </li></ul>
    27. 27. Social Jobbing Secrets
    28. 28. Social Jobbing Secrets
    29. 29. Social Jobbing Secrets <ul><li>Websites like Google Alerts, BoardTracker, & BackType assist in brand management. </li></ul>
    30. 30. Getting Social Plan. Learn. Act.
    31. 31. More about the Speaker <ul><li>Jessica Miller-Merrell </li></ul><ul><li> </li></ul><ul><li>405.343.5751 </li></ul><ul><li>[email_address] </li></ul><ul><li>@Blogging4Jobs </li></ul>