This document discusses social media and its importance for businesses. It begins by defining six main types of social media: social networks, bookmarking sites, social news, media sharing, microblogging, and blog comments/forums. It then lists the most popular social networks and their estimated monthly users. The document advocates for using social media for businesses to engage customers and promote word-of-mouth marketing. It also notes that while some see social media as common sense, expertise is required to truly maximize its benefits. The document concludes by advising businesses on cultivating their personal brand across various social media platforms.

1. Social Media
101.People Need People

2. Social Media 101
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Valentina Trikounaki Communication & Web Content Specialist Al. Soutsou 19, 10671, Athens W www.socialeyes.gr E valentina@socialeyes.gr T 6949599546
…an introduction

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…contents
1 What should you know about Social Media? 2 Why use Social Media for my business? 3 Why pay for Social Media services? 4 What can you do to help?

4. 1 What should you know about Social Media?

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6 types of Social Media -Social Networks
…typology

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6 types of Social Media -Social Networks -Bookmarking Sites

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6 types of Social Media -Social Networks -Bookmarking Sites -Social News

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6 types of Social Media -Social Networks -Bookmarking Sites -Social News -Media Sharing

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6 types of Social Media -Social Networks
-Bookmarking Sites
-Social News
-Media Sharing
-Microblogging

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6 types of Social Media -Social Networks
-Bookmarking Sites
-Social News
-Media Sharing
-Microblogging
-Blog Comments and Forums

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…popularity
Facebook 900.000.000 - Estimated Unique Monthly Visitors
Twitter
310.000.,000 - Estimated Unique Monthly Visitors
Linkedin 255.000.000 - Estimated Unique Monthly Visitors
Pinterest 250.000.000 - Estimated Unique Monthly Visitors
Google+
120.000.000 - Estimated Unique Monthly Visitors
Tumblr 110.000.000 - Estimated Unique Monthly Visitors
Instagram 100.000.000 - Estimated Unique Monthly Visitors
VK 80.000.000 - Estimated Unique Monthly Visitors
Flickr 65.000.000 - Estimated Unique Monthly Visitors
Vine
42.000.000 - Estimated Unique Monthly Visitors
Here are the top 10 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.

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…popularity in Greece
4 εκ. χρήστες στην Ελλάδα, που αποτελούν το 70% των χρηστών του διαδικτύου
93% των χρηστών του διαδικτύου
63% των χρηστών του διαδικτύου
46% των χρηστών του διαδικτύου/ 10ο στο site ranking της Alexa
Πηγές: Business Culture, Social bakers, Alexa

21. March 2014
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…the landscape has changed

22. Social Media Marketing for the Tourism Industry
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24. 2 Why use Social Media for my business?

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…the Word of Mouth importance
•Word of Mouth was the first form of marketing.
•Word of mouth has ALWAYS been the most effective way of getting new business.
•People have always trusted their friends opinions.

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Social Media Marketing for the Tourism Industry
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People are talking about your brand right now.

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Some people will love you

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Some people won’t like you

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But they are talking about you.

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We have reached a point where: 90% of people trust recommendations from their friends. 70% of people trust consumer opinions posted online. (Source: Nielsen Global Trust In Advertising Survey)

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80% of consumers change their mind after reading a single bad review. (Source: Cone Communications) One negative review can cost you 30 customers. (Source: Convergys) 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Source: Deloitte & Touche)

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Don’t you want to join the conversation?

36. 3 Why pay for Social Media services?

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Perception 1

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“...well, I am already using Facebook for my personal profile so why should I pay for someone to do it for my Business”?

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Response 1
…on the basic end of the spectrum Can you keep up with an industry moving at the speed of light?

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What is a hashtag?

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Perception 2 “Social media skills and expertise are merely common sense that every marketing professional/ department already has”.

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Responce 2 …on the advanced end Get the most out of your Social Media.

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Effective use of social media combines excellent customer service, expertise and quality, dependable and engaging content, and sheer delight. Social-media presence must also reflect a company’s advertising, marketing and public-relations efforts.

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-Simply Start and Start Simply -Set Clear Objectives -Develop a Tactical Plan -Select the Right Tools -Measure your Results -Talk to the social media coordinator daily/ weekly -Think of your website as the center of your universe

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-Hey, Marissa Mayer, You’ve Got it Wrong: Telecommuting Isn’t A Bad Thing. It’s The Future. (In February 2013, Marissa Mayer, the new CEO of Yahoo!, ignited a not-insignificant controversy when she announced that employees no longer would be permitted to work from home.) Find out more: http://37signals.com/remote/

47. 4 What can you do to help?

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You, my friend, are a brand.

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Start thinking of yourself as a brand.

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Keyword Authenticity

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Every tweet you send, every status update you make, every picture you share, contributes to your personal brand.

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Keyword Reinvent

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Need Help?
Download Dorie’s Reinvention Self-Assessment

54. Checklist
1.Design your snippet: Google+
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2. Make your resume search- friendly: LinkedIn

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3. It’s all about you, baby: your profile on your site

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4.Twitter

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5.Facebook

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And don’t forget to cultivate your Facebook News Feed!

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6.Vimeo &YouTube

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7.About me

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12.Slideshare

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Your employers: Your Brand Advocates

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only 13% of employees are engaged in their jobs – that is, emotionally involved in and committed to their work – according to Gallup’s 2011-2012 study of employees in 142 countries worldwide

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Thank you