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David   from MediaSauce  talks about social media. 11.10.09
social media –   what is it? –   why does it matter? –   get started
a little bit about me…
work.
sauce.
it all matters!
social media  is about people,  not technology.
what’s old (natural)  is new again.
listen. tell stories. be honest. have conversations.
word of mouth  1,000,000
what is social media?
what does it  mean to be social? if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
social means something  different  to everyone. if you’re 41 and married with 2 kids? if you’re 25 and single? if you’re retired and widowed?
why do you  join anything? fraternity? cause? church? a social network?
you join because it’s… social (connections) relevant (to your life) interesting (to you)
social hey there. hello. let’s knit!
media
social media
so why participate?
3 out of 4  americans use  social technology forrester, the growth of social technology adoption, 2008
so what?
online adults with a social network profile age group 30% 35-44 19% 45-54 17% 55+ 25-34 57% 18-24 75%
what’s the   BIG PICTURE   for business?
social media  is here to stay.
social media creates BIG opportunities to be first movers
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
whoever has  the   most connections     changes   the game.
big   lesson of the day...
big   lesson of the day... 93% of americans believe  a company should have a presence in social media 2008 cone business in social media study
and …
and … 85% believe a company should  not only  be present, but should interact with its consumers via social media 2008 cone business in social media study
so what do you do? it varies, based on the business
so what do you do? be ing  relevant  and  add ing  value  are always key elements
get in the game
i knew a man who grabbed  a cat by the tail… –   mark twain   “
i knew a man who grabbed  a cat by the tail… and learned  40% more about cats than  the man who didn’t –   mark twain   “   ”
do something! … to build  connections
it's not about putting up a billboard on I-465 anymore…
it's about  connecting  with people
not about shouting  a message
the big five
your personal  rolodex 122 million   unique visitors last month
 
43 million   registered users in 170 industries your business  rolodex
 
searchable micro-television  10 hours of video   uploaded each minute
 
3.6 billion   images at flickr.com searchable scrapbook
 
3 million tweets each day micro- blogging
 
see the  big potential  in social media
= time
example  in action
my.barackobama.com
obama empowered  the masses to  unite  around “Yes We Can”
obama empowered  the masses to  unite  around “Yes We Can” set personal goals
obama empowered  the masses to  unite  around “Yes We Can” set personal goals local fundraising campaigns
obama empowered  the masses to  unite  around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
people need to  matter
0.3% of the population joined my.barackobama.com (approx. 1 million people)
0.6% of registered voters
1.2% of registered  democratic voters
big   lesson of the day, take 2...
1–2% of your audience  can create a successful  and activated community
example  in action
41%   of americans want  companies to solicit  feedback on their  products and services.   2008 cone business in social media study
 
keys to  successful use  of social media 5
understand your  central  value  to the user  and have a “join strategy” 1
make it  social .  don’t fake it and  let others participate. 2
make sure it is  central to your  strategy .  it can’t be an afterthought. 3
create an  ubiquitous  presence on many new media platforms and cross-promote. 4
do something …  but don’t feel like you  have to do everything. 5
things you  can do this week 5
register your brand in social platforms that matter to your audience. 1
monitor. set alerts for  your industry. 2
listen  to your audience.  find them where they are. survey what they like. 3
explore  social  bookmarking.   4
set time aside to explore …  follow others, find industry experts, share knowledge. 5
questions…
contact me: –  [email_address] link up with me: –  linkedin.com/in/davidbcain work with me: –  mediasauce.com/people/dcain

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