This document provides a proposal for social media management services to build an online community for "Dadsforlife.sg". The proposal outlines key messages, current publicity efforts, and a proposed social networking portal. The portal would feature profiles, blogs, events, videos, forums, groups and more to increase awareness of responsible fatherhood and maximize online participation and community growth. A social media publicity strategy is also proposed focusing on generating content, conversations and community through topics like father of the year awards, different fatherhood stages and cultures, and engaging businesses.

1. SOCIAL MEDIA MANAGEMENT SERVICES
TO BUILD A ROBUST ON-LINE COMMUNITY
Presented by:

2. Key Messages

3. • Increase awareness on the important role of
fathers among the general public.
• Promote and facilitate greater responsible
fatherhood in Singapore.
• To build the brand presence and relevance for
DadsforLife.sg
• To maximize on-line participation and grow
community through “DadsforLife.sg” and
optimize social media (including forums)
components.

4. Movement Inventory

5. Website

6. Twitter

7. Facebook
Fanpage

8. Publicity since 19 Nov 2009
• Education
– Life Newsletters (editorial conceptualization and writing)
• Marketing Collaterals
– Fathering Tips Cards
– Stickers
– Photo cards Collaterals
– Customs Pins
– Silicone Wristband
– One-page brochure
– Car Decals
• Portal - Dadsforlife.sg – Contents & Website
• Event - Launch of Movement on 19 Nov 2009

9. Moving forward..

10. Movement
New Media Publicity

11. New Media – Social Networking Portal
(operate within the site)

12. Proposed Dadsforlife
Social Networking Portal
(Fathers Action Network)
Features Movement identity
•Profiles •Login/Password
•Personal messaging •Mini Facebook
•Blogs •Real Names
•Friends
Objectives
•Events
•Participate/Invite/Share
•Videos
•Forum Administrator
•Groups •Moderate topics
•Classified •Block users
•Surveys •Manage events
•Monitor growth
•Verify users

13. Profiles Blogs Events Videos
First time…
Fathers to be Lessons for kids Event forecast Cycling
Young Fathers Fatherhood •Fathers Day Fishing
Mature Fathers experiences •Families Outings Flying a kite
Grand Fathers Tips & resources •Father Networks Walking…
Family outing
Snapshots of life
Photo Groups Classified Surveys / Poll
Memorable pics Interest Groups Marketplace for
Member generated
Dad at diff age Sport kakis used items
Official Poll

14. Forum
• Incorporated in Social Networking sub-portal
• Sections
– General
– Building bonds
– Managing Your Family
– Schools and You

15. • All official videos to
• All official pictures to
• All press releases to
• All tips/resources to
• All radio
news/interview to
“Dadsforlife”, “dads for life”, “fatherhood”, “father”, “great father”, “best dad” etc

16. Movement
Social Media Publicity

17. Strategy
Contents. Conversation. Community.

18. My Dad, My Mentor
“ (3) life lesson(s) taught by my dad are _____, _____ & _____”
Fathers-to-be & Young Fathers

19. Our Dad, Our Idol (photography competition)
“Most Good Looking” … “Coolest Dad” … ‘Mr Nice Guy”
Adult Children honoring their fathers

20. Beyond being a Provider and Protector
“ How I help my son to ____________? ”
Overcome fear, Beats shyness, Forgive and forget
Mature fathers with adult children

21. Beautifully imperfect.
“My dad likes to (strange habit) but I love him all the same”
Adults with
Loving Memories of their Dad

22. Like Father Like Son
“I am just like my dad because __________”
Fathers with grown up children
still closely knitted

23. Fathers make a difference
“I like to thank my dad for __________”
Young Fathers remembering
their dad as role models

24. Tribute to Our dad
“A Poem for Dad, A place in our heart….”
General Public

25. Movement
Mass Media Publicity

26. Stories
Angles

27. – Father of the Year award
• Any Submission
• 45 Selection (sync with 45th NDP)
• Winner Award presentation

28. Role of the Fatherhood at different stages
Childhood Teenage Adults Generations

29. Fatherhood in different Culture

30. Managing Fatherhood by
Understanding Yourself & Your children
(Enneagram)

31. Home Makers’ Day Off
Weekly? …. Fortnightly? … Monthly?

32. The role of Discipline in Fatherhood
Learn to love by saying NO
Where to say “No”?
Sharing by fathers

33. Engaging the Business Community
(other stakeholders)
• Commercial partners to
suggest gift to the Father
• F&B to have ‘Dad’s meal” –
(similar to Ladies’ Night)

34. Main Contact
• Andrew Chow
• Mobile – 65-97771818
• Email – andrew@ideamart.com.sg
• Social Media Contacts
– Personal Branding – www.andrewchow.sg
– Facebook -
http://www.facebook.com/IdeasAndrew?ref=profile
– Podomatic (Podcast) - http://ideasandrew.podomatic.com/
– Slideshare (Presentation) –
http://www.slideshare.net/ideasandrew
– Youtube (Video) - http://www.youtube.com/ideasandrew
– Linkedin - http://sg.linkedin.com/in/ideasandrew

35. Thank You