Creating Community on Your Blog
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The document provides tips for building an engaged community on a blog. It discusses reasons to build community such as making the site more useful and valuable. It then offers strategies for building community such as being an active participant, inviting interaction on the blog and social media, identifying and empowering community leaders, and dealing with problematic users by establishing clear guidelines.
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Creating Community on Your Blog
- 1. Building Community on your Blog
- 2. What was your best experience of Community (online or offline)? Why was it So Great?
- 4. Why Build Community? • Makes Your Site More Useful
- 5. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote
- 6. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views
- 7. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell
- 8. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell • More Attractive to Advertisers
- 9. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell • More Attractive to Advertisers • Communities Become Advocates
- 10. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell • More Attractive to Advertisers • Communities Become Advocates • User Generated Content
- 12. You
- 13. You You
- 14. Reader Reader You You Reader Reader
- 15. Reader Reader You You Reader Reader
- 16. Reader Reader You You Reader Reader
- 17. Reader Reader You You Reader Reader
- 18. Reader Reader You Reader Reader
- 19. Reader Reader Reader Reader
- 20. How to Build Community
- 21. How to Build Community • Be the Community You Want to Have
- 22. How to Build Community • Be the Community You Want to Have • Invite Interaction
- 26. How to Build Community • Be the Community You Want to Have • Invite Interaction
- 27. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section
- 28. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area
- 29. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area
- 30. blog comments
- 31. blog comments flickr group
- 32. blog comments flickr group forum
- 33. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area
- 34. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community
- 35. blog comments flickr group forum
- 36. facebook blog comments flickr group forum twitter
- 37. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community
- 38. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone
- 39. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone • Use Personal mediums
- 40. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone • Use Personal mediums • Use ‘you’ and ‘we’
- 41. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone • Use Personal mediums • Use ‘you’ and ‘we’ • Reader Centred posts
- 42. How to Build Community
- 43. How to Build Community • Offer additional ways to Join or Become a Member
- 44. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers
- 45. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them
- 46. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions)
- 47. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community
- 48. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content (guest posts & compilations)
- 50. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content
- 51. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects
- 52. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off
- 55. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off
- 56. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off • Involve readers in decisions and change
- 57. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off • Involve readers in decisions and change • Be accessible
- 60. Dealing with Trolls • Think about policies and standards before you need them
- 61. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community
- 62. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour
- 63. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures
- 64. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures • Marginalise Trolls
- 65. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures • Marginalise Trolls • Allow Community to help you police
- 66. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures • Marginalise Trolls • Allow Community to help you police • Be firm, polite and calm with trouble makers
- 67. How to Get More Comments • use your own comments section • followup commenters (with email/comments) • ask questions • be open ended • invite questions • discussion posts • controversy/debate • highlight hot conversations (SM) • make space for self promotion • ask for advice, opinions, examples, stories
- 68. Questions?
Editor's Notes
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
- Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)