Creating Community on Your Blog

2,458 views

Published on

A presentation by Darren Rowse on creating commuunity and deepening reader engagement on blogs. Presented at Melbourne ProBlogger Blog Training Day.

Published in: Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,458
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
27
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

















  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)




  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)



  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)


  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • (answer questions, invite Qs, reader discussion posts, link to readers blogs, base posts on reader comments, reward good community behavior)

  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)

  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)


  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)
  • Offer additional ways to Join or Become a Member (forum, newsletter, RSS, social media)










  • Creating Community on Your Blog

    1. 1. Building Community on your Blog
    2. 2. What was your best experience of Community (online or offline)? Why was it So Great?
    3. 3. Why Build Community?
    4. 4. Why Build Community? • Makes Your Site More Useful
    5. 5. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote
    6. 6. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views
    7. 7. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell
    8. 8. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell • More Attractive to Advertisers
    9. 9. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell • More Attractive to Advertisers • Communities Become Advocates
    10. 10. Why Build Community? • Makes Your Site More Useful • Social Proof Makes it Easier to Promote • Increased Page Views • More Valuable to Sell • More Attractive to Advertisers • Communities Become Advocates • User Generated Content
    11. 11. You
    12. 12. You You
    13. 13. Reader Reader You You Reader Reader
    14. 14. Reader Reader You You Reader Reader
    15. 15. Reader Reader You You Reader Reader
    16. 16. Reader Reader You You Reader Reader
    17. 17. Reader Reader You Reader Reader
    18. 18. Reader Reader Reader Reader
    19. 19. How to Build Community
    20. 20. How to Build Community • Be the Community You Want to Have
    21. 21. How to Build Community • Be the Community You Want to Have • Invite Interaction
    22. 22. How to Build Community • Be the Community You Want to Have • Invite Interaction
    23. 23. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section
    24. 24. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area
    25. 25. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area
    26. 26. blog comments
    27. 27. blog comments flickr group
    28. 28. blog comments flickr group forum
    29. 29. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area
    30. 30. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community
    31. 31. blog comments flickr group forum
    32. 32. facebook blog comments flickr group forum twitter
    33. 33. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community
    34. 34. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone
    35. 35. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone • Use Personal mediums
    36. 36. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone • Use Personal mediums • Use ‘you’ and ‘we’
    37. 37. How to Build Community • Be the Community You Want to Have • Invite Interaction • Start with your Comments Section • Consider an Off-site Community Area • Add a community area • Use Social Media to Reinforce and Build Community • Write in a personal and engaging tone • Use Personal mediums • Use ‘you’ and ‘we’ • Reader Centred posts
    38. 38. How to Build Community
    39. 39. How to Build Community • Offer additional ways to Join or Become a Member
    40. 40. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers
    41. 41. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them
    42. 42. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions)
    43. 43. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community
    44. 44. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content (guest posts & compilations)
    45. 45. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content
    46. 46. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects
    47. 47. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off
    48. 48. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off
    49. 49. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off • Involve readers in decisions and change
    50. 50. How to Build Community • Offer additional ways to Join or Become a Member • Social Proof - highlight interaction/community/numbers • Identify Natural leaders - give jobs, train and ‘pay’ them • Give people space to ‘play’ (off topic interactions) • Teach the ‘Wisdom of the Crowd’ to your community • Invite Reader Generated Content • Set Homework/Projects • Give Readers a chance to Show Off • Involve readers in decisions and change • Be accessible
    51. 51. Dealing with Trolls
    52. 52. Dealing with Trolls • Think about policies and standards before you need them
    53. 53. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community
    54. 54. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour
    55. 55. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures
    56. 56. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures • Marginalise Trolls
    57. 57. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures • Marginalise Trolls • Allow Community to help you police
    58. 58. Dealing with Trolls • Think about policies and standards before you need them • Model Good Community • Reward Good Behaviour • Outline Roles of Moderators Carefully and talk about policies, values and procedures • Marginalise Trolls • Allow Community to help you police • Be firm, polite and calm with trouble makers
    59. 59. How to Get More Comments • use your own comments section • followup commenters (with email/comments) • ask questions • be open ended • invite questions • discussion posts • controversy/debate • highlight hot conversations (SM) • make space for self promotion • ask for advice, opinions, examples, stories
    60. 60. Questions?

    ×