Future of content cration


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Presentation from BlogWorld NYC 2012

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Future of content cration

  1. 1. Future of Content June 6, 2012 Andraz Tori andraz@zemanta.com @andraz
  2. 2. Engaging content?• Delivers value• Attracts attention and keeps it• Connects and builds relationships
  3. 3. Multiple kinds of “content”• Social media channels • To generate interest, attention, activity• Real life content • To support your online efforts, and vice versa• Core destination that you own • That continuously delivers value • Where you can fully control the experience
  4. 4. Social media• Social media is fickle• People follow, like, retweet you, pin you • And then they forget you • Or the landlord starts changing the rules• You need to keep building your own destination • Focal point for your audiences • Place for community
  5. 5. Real life content
  6. 6. Destination that you own• You need to publish fresh content regularly• It needs to cater to your target audience• It should not be an island
  7. 7. But how?
  8. 8. Robots are coming?
  9. 9. Exoskeletons
  10. 10. Or like this
  11. 11. Cycle of content• Idea / Inspiration• Writing or obtaining content• Optimize, enhance• Connect• Distribution
  12. 12. Getting over the writers block• Creating your own, unique writing identity • High expectations lead to creative blocks • Your content is not perfect expression of yourself or your brand• Never be afraid to simply join the conversation• Research, get inspired, curate in a smart way:
  13. 13. Content “on demand”?• Works if you know what you are doing• Help others and others will help you • Engaging guest bloggers• Procuring the content you need for your site
  14. 14. Optimize, enhance• Search Engine Optimization• Professional copy editing Or basic spell & grammar checker
  15. 15. Connect and relate• Dont be selfish• Dont be an island• Connect, link out to: • your sources • other people and brands that inspire you • simply good content for your readers
  16. 16. Case study• Used Zemanta WordPress Plugin for image recommendations and connecting to other blogs in their niche.• Would periodically link to LifeHacker articles. http://bloggingyourpassion.com/how-using-the-zemanta-wordpress-plugin-can-increase-your-blog-traffic/
  17. 17. • Strategy paid off as one of the Lifehacker bloggers took notice and linked back to one of Blogging Your Passion posts• This resulted in nearly 5,000 visits.• 6 other bloggers wrote about the same topic and linked back to the original post.
  18. 18. Connecting efficiently?
  19. 19. Zemanta• Personal writing assistant • By now computers can be smart• Helps with recommendations while writing : • Images • In-text links (Wikipedia, authoritative sites) • Related articles (Blogs, big & small media) • Tags (so people can find your content)
  20. 20. Use images Skyword study found an average increase of 94% for articles that included an image or infographic .http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html
  21. 21. Takeaways
  22. 22. Use a force multiplier
  23. 23. Age of smart
  24. 24. Dont be an island• Dont be a content island!• Its lonely• No space to grow
  25. 25. Build bridges
  26. 26. Thank you! Andraz Toriandraz@zemanta.com @andraz
  27. 27. Photo credits• http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf• http://www.flickr.com/photos/aye_shamus/2929888687/• http://www.flickr.com/photos/stylianosm/3989939286/• http://www.flickr.com/photos/betta_design/2200198472/• http://www.flickr.com/photos/ferranp/317125624/• http://www.flickr.com/photos/kanaka/5949395563/lightbox/• http://www.flickr.com/photos/squeaks2569/3700355684/ http://www.flickr.com/photos/trj/1032572214/• http://www.flickr.com/photos/cazatoma/6086507585/• Raytheon Sarcos••