This work is licensed under a Creative Commons Attribution 3.0 Unported License.Social MediaDr Bex Lewis, Digital Fingerpr...
• In groups of 4, create a video about an issue (faith-based) you are  passionate about – e.g. homelessness, social  justi...
BLOGGING9.00-10.30am
What is a blog?
•   A reverse diary (most recent entry first)•   A publically accessible personal journal•   Reflections, comments and hyp...
Get Inspired!
• http://www.google.com/blogsearch• http://technorati.com/blogs/directory/  http://www.blogcatalog.com• http://globeofblog...
Like/Don‟t Like
Why Blog?
http://youtu.be/livzJTIWlmY
•   What message do you want to get across?•   What action do you want to be taken?•   What event might you want to promot...
Why a College blog?
PLATFORMS
Blogger.Com
Tumblr.com
Logging into WordPresshttp://youtu.be/Sj08kKXxjCw
http://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13
Author Bio …
Site Title/TagLine/TimeZone
Dashboard  Pages  AboutPage
• Who is this site by?• What is it about?• Who is it for?• When is it updated?About: Briefly Think…
New Post
Editing Bar
Editing Mode
Add a Link
Add Email
Insert Media (p3-5)
Copyright!
•   http://seedresources.co.uk/•   http://www.sxc.hu/•   http://www.flickr.com/creativecommons/•   http://www.rgbstock.com...
BLOGGING: 211.00am-12.30pm
Add Video
Embed Code
What Content Works?
•   “See what we‟ve been up to”•   Thoughts & Reflections•   Reviews (Books, films, websites, etc)•   Challenging ideas fo...
http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
• Theological Debate: How can God be at the same time, Father, Holy  Spirit & Son?• Click-Journalism: De-professionalism. ...
•   300-800 Words•   Internal Headings/Bolded Sentences•   At least 1 image•   1 idea per post, around KEYWORDS•   Headlin...
Categories & Tags
•Devise 8 „top-level‟ categories•Devise 20 core tags• These can develop organically, but it‟s good to be clear at the star...
Comments
Themes
Widgets/Plugins
BackUp
Let‟s Get Strategic
Site Purpose
•Return to “About” – what is the PURPOSE of your blog?Exercise
Define Audience       http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
• Have you stopped to consider the cultural colloquiums  and references you make in your blog writing which are  country, ...
• Male/Female?• Age?                   • http://en.wikipedia.o• Culture/Nationality?     rg/wiki/Persona_%2• Beliefs?     ...
• How often do you want to blog?• How much time do you have to blog?• How often is there new information?• Be CONSISTENT –...
Keep People Reading
•   Pull vs Push content•   Interesting content•   Regular schedule (set posts in advance)•   Take comments seriously•   S...
http://bigbible.org.uk/tag/31daystabb/
SOME OTHER TOOLS1.30-3.00pm
Geocaching
Do.Com
Doodle
Survey Monkey
Google Forms:http://youtu.be/IzgaUOW6GIs
Dropbox
Slideshare
Google Docs:http://youtu.be/iwmG43D0vD4
Online Meetings
Pinterest
Picmonkey
Flickr
AudioBoo
LiveStream
Screenr
MailChimp
Storify
Skype
BOOKMARKING
Digg
Delicious
Reddit
@drbexl @digitalfprint @bigbible
http://www.sxc.hu/photo/1327659
Social media Romania day 4
Social media Romania day 4
Social media Romania day 4
Social media Romania day 4
Social media Romania day 4
Social media Romania day 4
Social media Romania day 4
Social media Romania day 4
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Social media Romania day 4

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  • Spend some time looking at the other blogs – discuss what you like/don’t like … always advice is look at what others are doing…
  • 1:37
  • 4 min vid for those who require it … but it’s pretty straightforward – be aware some things you are STUCK with… check your email to confirm your sign up & keep going through…
  • Also go via Dashboard
  • Worried about spam? Use bex.lewis[at]durham.ac.uketc
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Categories = the tree, Tags = the leaves. To feed Google Juice…
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • 2 mins
  • 1 min
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Social media Romania day 4

    1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Social MediaDr Bex Lewis, Digital Fingerprinthttp://www.slideshare.net/drbexl/social-media-romania-day-4
    2. 2. • In groups of 4, create a video about an issue (faith-based) you are passionate about – e.g. homelessness, social justice, mission, evangelism. • Agree as a class the maximum length the videos can be • Negotiate amongst groups so each group has a different focus • Place the video on YouTube & promote with social media• The videos should demonstrate learning from this week, some research into the topic, seek to „show, rather than tell‟ (avoid preaching!) – ideas for solutions if we work together• Write an individual blog post for the class/college blog to „reflect‟ upon what you did, what was your message, who was your audience, why you made the decisions to include/exclude certain information/messages, how you built upon pre-existing information in this area, what you collected that was new, and how the group worked together, Assignment
    3. 3. BLOGGING9.00-10.30am
    4. 4. What is a blog?
    5. 5. • A reverse diary (most recent entry first)• A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal toneBlog Characteristics?
    6. 6. Get Inspired!
    7. 7. • http://www.google.com/blogsearch• http://technorati.com/blogs/directory/ http://www.blogcatalog.com• http://globeofblogs.com• http://www.blogarama.com• http://www.networkedblogs.com/topic/Romani aSearch Blogs: What doyou like/not like?
    8. 8. Like/Don‟t Like
    9. 9. Why Blog?
    10. 10. http://youtu.be/livzJTIWlmY
    11. 11. • What message do you want to get across?• What action do you want to be taken?• What event might you want to promote?• What might you want to reflect upon?So – DISCUSS – why blog?
    12. 12. Why a College blog?
    13. 13. PLATFORMS
    14. 14. Blogger.Com
    15. 15. Tumblr.com
    16. 16. Logging into WordPresshttp://youtu.be/Sj08kKXxjCw
    17. 17. http://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13
    18. 18. Author Bio …
    19. 19. Site Title/TagLine/TimeZone
    20. 20. Dashboard  Pages  AboutPage
    21. 21. • Who is this site by?• What is it about?• Who is it for?• When is it updated?About: Briefly Think…
    22. 22. New Post
    23. 23. Editing Bar
    24. 24. Editing Mode
    25. 25. Add a Link
    26. 26. Add Email
    27. 27. Insert Media (p3-5)
    28. 28. Copyright!
    29. 29. • http://seedresources.co.uk/• http://www.sxc.hu/• http://www.flickr.com/creativecommons/• http://www.rgbstock.com/• http://commons.wikimedia.org/wiki/Main_Page• http://www.freebibleimages.org/• http://www.goodsalt.com• http://www.wikipaintings.org/Image Sources
    30. 30. BLOGGING: 211.00am-12.30pm
    31. 31. Add Video
    32. 32. Embed Code
    33. 33. What Content Works?
    34. 34. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
    35. 35. http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
    36. 36. • Theological Debate: How can God be at the same time, Father, Holy Spirit & Son?• Click-Journalism: De-professionalism. Exclusive interview with expert academia/journalism• Best Christian films in 2012• 32 Rules for Creating a Logo• Top 5 Journalism Schools in Romania• Interview with Toby Mac (DC Talk)• Dos & Don‟ts in Photography• Photography Contests• Media Resources, e.g. How to make a web banner• Expository Preaching: Thematic Preaching using chapters Blog Post Ideas…
    37. 37. • 300-800 Words• Internal Headings/Bolded Sentences• At least 1 image• 1 idea per post, around KEYWORDS• Headline = assume reader won‟t read article• Careful „twists‟ on words, don‟t mislead• Clarify if it‟s a personal opinon• Spelling/GrammarWhat does a blog postlook like?
    38. 38. Categories & Tags
    39. 39. •Devise 8 „top-level‟ categories•Devise 20 core tags• These can develop organically, but it‟s good to be clear at the start. Exercise
    40. 40. Comments
    41. 41. Themes
    42. 42. Widgets/Plugins
    43. 43. BackUp
    44. 44. Let‟s Get Strategic
    45. 45. Site Purpose
    46. 46. •Return to “About” – what is the PURPOSE of your blog?Exercise
    47. 47. Define Audience http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
    48. 48. • Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific?• If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion.• Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it.http://www.blogherald.com/2007/05/04/are-you-really-writing-for-your-blog-audience/
    49. 49. • Male/Female?• Age? • http://en.wikipedia.o• Culture/Nationality? rg/wiki/Persona_%2• Beliefs? 8marketing%29• Academic Level? • http://heidicohen.co• Attitudes/Behaviour m/marketing- ? persona/• Friendship Group?Define Your Audience
    50. 50. • How often do you want to blog?• How much time do you have to blog?• How often is there new information?• Be CONSISTENT – minimum once a week• Who else can help you blog?• Be prepared to pre-set blogs to publish whilst you’re on holidayTiming
    51. 51. Keep People Reading
    52. 52. • Pull vs Push content• Interesting content• Regular schedule (set posts in advance)• Take comments seriously• Social media – especially Twitter• Comment on others blogs• Offer thought leadership• Post URL on printed materials.How do you get people toread your blog?
    53. 53. http://bigbible.org.uk/tag/31daystabb/
    54. 54. SOME OTHER TOOLS1.30-3.00pm
    55. 55. Geocaching
    56. 56. Do.Com
    57. 57. Doodle
    58. 58. Survey Monkey
    59. 59. Google Forms:http://youtu.be/IzgaUOW6GIs
    60. 60. Dropbox
    61. 61. Slideshare
    62. 62. Google Docs:http://youtu.be/iwmG43D0vD4
    63. 63. Online Meetings
    64. 64. Pinterest
    65. 65. Picmonkey
    66. 66. Flickr
    67. 67. AudioBoo
    68. 68. LiveStream
    69. 69. Screenr
    70. 70. MailChimp
    71. 71. Storify
    72. 72. Skype
    73. 73. BOOKMARKING
    74. 74. Digg
    75. 75. Delicious
    76. 76. Reddit
    77. 77. @drbexl @digitalfprint @bigbible
    78. 78. http://www.sxc.hu/photo/1327659

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