This document provides information and tips about developing a social media strategy. It discusses using platforms like Facebook, Twitter, Instagram and LinkedIn to connect with audiences and run campaigns. It emphasizes starting with a plan, knowing your audience, sharing compelling visuals, focusing on quality over quantity, and scheduling content. It also offers safety tips, and guides on setting up profiles and pages, using features, dimensions for images, and best times to post on each platform.

1. SOCIAL MEDIA
STRATEGY
Pradeep Kumar Panda
Email: pradeep25687@yahoo.co.in
Whatsapp: 9951178889
Website: www.pradeepkumarpanda.weebly.com

3. Activism through Social Media
Not Clicktism

4. Facebookis a good place to create a page
and a closed/ open group for interactions
Facebook

5. Twitter is a great interactive medium to connect with individual
and organizations and to run campaigns
Twitter

6. Instagram - a photo and video-sharing social networking
service and a great platform to run photo campaigns
Instagram

7. LinkedIn is a business-oriented servicethat is operated via
websites and mobile apps
LinkedIn

10. Social Media Strategy
 Start withaplan
 Decidewhich platformsare rightfor you
 Know your audience
 Share compellingvisuals wheneveryou can
 Focus on qualityover quantity
 Usetherighttools
 Monitorand respond toallsocialmediaconversations around your business
 Schedule your contenttofreeup moretimeforengagement

11.  Two Factor Authentication
 Keepyour password Strong
 Don’t give access to many people
 Use only authenticatedplugins
 Don’t give access to Third Party Accounts
Safety Tips and Tricks

13. Setting Up Twitter Profile

14. Your Twitter Life

15. Twitter Profile
Verified
Description
Notifications
Profile
Picture
Cover Image

16. Power of280 Characters

17. Twitter Ninja
Timeline
Follow and Unfollow
Thread
@Tagging
Block
Mute
Report

18. Features

19. Twitter
Settings

20. Steps on How
to report on
Twitter

21. Select the
Right Option

22. Find out moreon: https://help.twitter.com/en
Twitter Rules and Policies
Hateful Conduct
PrivateInformation
Impersonation

23. General guidelines and policies
Violentthreatsandglorificationof violence
Abusiveprofile information
Glorifyingself-harm andsuicide

24. Image Dimension for
Twitter

25. Whatis the
BestTime & Daytopost on Twitter?

27. Happy Tweeting

29. Page Manager

32. Image Dimension for
Facebook

33. What is the
Best Time & Day to post on Facebook?

37. Image Dimension for
Instagram

38. What is the
Best Time & Day to post on Instagram?

40. Campaig
n

41. Name
Your
Campaign

42. Slog
an

43. Aim
Age Group
Language
Gender
Duration
Region

44. #Movember #MondayMotivation
#TGIF
#FemParl#WeAccept
#KnowYourLemons

45. Keep It Real
Not Too Short (1 Hour)
Not Too Long (1 Year)

46. THANK YOU
Pradeep Kumar Panda
Email: pradeep25687@yahoo.co.in
Whatsapp: 9951178889
Website: www.pradeepkumarpanda.weebly.com