Qsg to social media for marketing gc 45_minversion

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Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.

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Qsg to social media for marketing gc 45_minversion

  1. 1. Quick Start to Social Media forMarketing October 11, 2012
  2. 2. CompTIA Channel Training About CompTIACompTIA is the voice of the worlds information technology industry. As a non-profittrade association advancing the global interests of IT professionals and companies, wefocus our programs on four main areas: education, certification, advocacy andphilanthropy.
  3. 3. TODAY 1. Role of Social Media in Your Business 2. Before You Begin 3. Strategy 4. Which Tools Matter and Why 5. Measuring Results
  4. 4. WHO USES SOCIAL MEDIA ANYWAYS?•53% of SMB use social media •19% use FaceBook •15% use LinkedIn •4% use Twitter •68% outsource SM •23% have a public-facing blog •33% say they have metrics in place to rank social media ROI •88% believe exposure is the greatest advantage of using SMThose who don’t use social media… •24% say they do not have the time •14% say they don’t know enough Source: “99 New Social Media Stats for 2012”, The Social Skinny, by Cara Pring, May 10, 2012.
  5. 5. WHAT IS SOCIAL MEDIA?
  6. 6. START WITH THE END IN MIND
  7. 7. 6 MOST IMPORTANT QUESTIONSTO ASK!1. Which social media sites do most of my customer use?2. What do my clients talk about and post on social media?3. How do you typically communicate to clients about news, issues and updates? Could a social media tool be added to the mix?4. Which communication could reach a larger audience via social media?5. How would I use social media to cultivate current client relationships to create a degree of "stickiness" to our services?6. How can I use social media as a tool for boosting my search engine rankings to drive clients to my website?
  8. 8. BUILD A PLAN & SHARE THE LOVE
  9. 9. WHAT IS IT?
  10. 10. BENEFITS OF A BLOG
  11. 11. 3 BLOGGING TO DO’s1. Build a schedule you can follow2. Choose topics of current conversations3. Be bold- put your thoughts out there
  12. 12. TOOLS, TOOLS & MORE TOOLS
  13. 13. SOCIAL MEDIA EXPLAINED
  14. 14. WHY TWITTER? INFLUENCE GOAL FOLLOW TRENDS REAL-TIME COMMUNICATION RECIPROSITY
  15. 15. Tweet! Tweet! # @ • Tweet news, blogs, announcements in 140 characters or less REAL-TIME COMMUNICATION • Apply @ to mention other people’s names & get mentioned RECIPROSITY • Use # hashtags to get your tweet grouped in a search by common topic or to follow the trends of others. FOLLOW TRENDS • Tweet, retweet and be retweeted. INFLUENCE
  16. 16. Tweet! Tweet!
  17. 17. TWEETS MENTIONS (@)
  18. 18. DISCOVER #
  19. 19. TWITTER INTERACTIONS
  20. 20. •VALUE PROP•KEY WORDS•LINKS TO INCREASE RANKINGS•ADD TO YOUR EMAIL SIGNATURE•START YOUR OWN CHANNEL•LINK TO OTHER SITES•DEBUT HAPPY CLIENTS
  21. 21. MEASURING SUCCESS . co m / alerts google /analytics www. le.com www.goog
  22. 22. A Good Read
  23. 23. SETTING EXPECTATIONS • What should you expect? – Once won‘t do it – Schedule time – Find internal champions
  24. 24. 6 KEYS TO SUCCESS• Build an Editorial Calendar• Blog• Keyword Analysis• Consider Video• Be Consistent• Measure
  25. 25. CONNECT WITH ME Ginger Clay ginger@4-profit.com Blog: marketinginfluencers.blogspot.com Twitter: @ 4-ProfitWay

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