This document discusses using social media for activism and provides tips for social media strategy and safety. It outlines popular social media platforms like Facebook, Twitter, Instagram and LinkedIn and how to use them for campaigns, interactions and professional networking. The document also provides guidance on developing a social media plan, choosing the right platforms for audiences, sharing compelling visuals, focusing on engagement over quantity and scheduling content. Safety tips include using two-factor authentication, strong passwords, limited access and authenticated plugins only. Campaign elements that should be defined are the name, slogan, aim, target age group, language, gender, duration and region.

1. SOCIAL MEDIA
Pradeep Kumar Panda
Email: pradeep25687@yahoo.co.in
Whatsapp: 9951178889
Website: www.pradeepkumarpanda.weebly.com

3. Activism through Social Media
NotClicktism

4. Facebookis a good place to create a page
and a closed/ open group for interactions
Facebook

5. Twitter is a great interactive medium to connect with individual
and organizations and to run campaigns
Twitter

6. Instagram - a photo and video-sharing social networking
service and a great platform to run photo campaigns
Instagram

7. LinkedIn is a business-oriented servicethat is operated via
websites and mobile apps
LinkedIn

10. Social Media Strategy
 Start withaplan
 Decidewhich platformsare rightfor you
 Know your audience
 Share compellingvisuals wheneveryou can
 Focus on qualityover quantity
 Usetherighttools
 Monitorand respond toallsocialmediaconversations around your business
 Schedule your contenttofreeup moretimeforengagement

11.  Two Factor Authentication
 Keepyour password Strong
 Don’t give access to many people
 Use only authenticatedplugins
 Don’t give access to Third Party Accounts
Safety Tips and Tricks

12. Campaig
n

13. Name
Your
Campaign

14. Slog
an

15. Aim
Age Group
Language
Gender
Duration
Region

16. #Movember #MondayMotivation
#TGIF
#FemParl#WeAccept
#KnowYourLemons

17. Keep It Real
Not Too Short (1 Hour)
Not Too Long (1 Year)

18. THANK YOU
Pradeep Kumar Panda
Email: pradeep25687@yahoo.co.in
Whatsapp: 9951178889
Website: www.pradeepkumarpanda.weebly.com