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Digital Marketing
Mary Paulson
Intro
In this power point I will be discussing my favorite chapter we have
coveredso far. Ch 3, “Digital Marketing And Corporate Social
Responsibility & Ethics,” is my favorite because it covered topics that I
will be using after I graduate. We will be covering some general
knowledge as well as how I plan to use what I have learnedin this
chapter for my future carrier.
4E Framework
1. Excite
2. Educate
3. Experience
4.Engage
Types of Social Media
The most popular social media is Facebook.
Although it can be thought of as the “dinosaur” of
social media apps, it has the most users out of all
examples I'm listing today.
The fastest growing social media app is twitter.
The character limit makes twitter a great tool to
microblog.
The #2 search engine is YouTube. Mostly due to
the “how to” videos and when googling
information, most visual learners will gravitate to
a YouTube link over an article. YouTube is my
personal favorite out of all listed.
What is Conscious Marketing?
1.
2.
3.
4.
The Stakeholders
1.
2.
3.
4.
5.
Wheel of SM Engagement!
Information
Effect
Connected
Effect
Network
Effect
Dynamic
effect
Timeless
Effect
My Future in Digital Marketing
I plan to become a Social Media manager at a
company that I am passionate about. I would like
to manage the social media of a place that
provides care such as a retirement home or special
needs facility. I came to this realization because I
currently work as a receptionist at a dementia
care unit and love the passion of my fellow
employees and getting to know residents.
How I Will Get There
THANK YOU!
I hope you enjoyed my presentation on why
I'm becoming a marketing expert 

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Mary Paulson: Digital marketing

  • 2. Intro In this power point I will be discussing my favorite chapter we have coveredso far. Ch 3, “Digital Marketing And Corporate Social Responsibility & Ethics,” is my favorite because it covered topics that I will be using after I graduate. We will be covering some general knowledge as well as how I plan to use what I have learnedin this chapter for my future carrier.
  • 3. 4E Framework 1. Excite 2. Educate 3. Experience 4.Engage
  • 4. Types of Social Media The most popular social media is Facebook. Although it can be thought of as the “dinosaur” of social media apps, it has the most users out of all examples I'm listing today. The fastest growing social media app is twitter. The character limit makes twitter a great tool to microblog. The #2 search engine is YouTube. Mostly due to the “how to” videos and when googling information, most visual learners will gravitate to a YouTube link over an article. YouTube is my personal favorite out of all listed.
  • 5. What is Conscious Marketing? 1. 2. 3. 4.
  • 7. Wheel of SM Engagement! Information Effect Connected Effect Network Effect Dynamic effect Timeless Effect
  • 8. My Future in Digital Marketing I plan to become a Social Media manager at a company that I am passionate about. I would like to manage the social media of a place that provides care such as a retirement home or special needs facility. I came to this realization because I currently work as a receptionist at a dementia care unit and love the passion of my fellow employees and getting to know residents.
  • 9. How I Will Get There
  • 10. THANK YOU! I hope you enjoyed my presentation on why I'm becoming a marketing expert 