I believe that one of those goals should be growing your email list. Your list is just that, YOURS! Facebook and Twitter could go away tomorrow. Free and low cost tools: MailChimp, Constant Contact.
Use this content mix across all of your communications – blog posts, Facebook Pages, Twitter accounts, etc. Tweak the formula for your own audience. What are they responding to?
Take that content mix and drop it into a grid. I love using a spreadsheet for this, but you can use whatever works for you – a running document, a hand-written calendar. Whatever you’ll use and stick to. Again, tweak the formula for what works for you and what your audience responds to.
When you’re in writing mode, it’s easy to continue writing. Take advantage of that feeling and draft your social posts right after you’re done writing that post. OR, when you’re writing one Facebook post – draft three and mix them up in your grid throughout the month. One blog post can equal many social posts.
On Facebook, I would recommend using Facebook’s scheduler, NOT a third party tool like Hootsuite. Nobody other than Facebook really knows, but it’s been reported that Facebook penalizes posts made with third party apps.Only schedule posts at times that you are able to monitor comments and respond to questions.
Review your analytics regularly. Keep an eye on what’s working and what isn’t working. Tweak your formula again and again.
Content Curation and Social Sharing - Systems and tools to keep you sane
and Social Sharing
Systems and tools to keep you sane
Online Marketing and Community Manager
In just a few hours a week,
you can set yourself up for
success all month long.
Most important question:
What are your goals?
Start at home (blog, website)
Content flows to:
The Content Mix
10-15% entertainment and/or personality
50-60% valuable tips and immediately useful
10-15% weighty reference and higher value
content your readers will come back to
5-15% content that builds relationships with
others in your field
5% selling and promotional content
*Source: Internet Marketing for Smart People by
Sonia Simone of Copyblogger
Use a content grid to stay
organized and strategic
Date Day Post Type Image
Folder>File.jpg Sign up for emails!
Folder>File.jpg Read my latest post…
Folder>File.jpg Love this helpful article
Folder>File.jpg Join me at…
Folder>File.jpg What I do…
The Power of Habit
When you create a blog post
make it a habit to write:
A Facebook Post
The Magic of Automation
Facebook post scheduler
Twitter tools: Hootsuite,
Other tools: IFTTT (use carefully!)
How do you know what’s
Content is everywhere
Don’t forget about:
Old blog posts
Articles you’ve written
for other publications
Email me at