1. 2010 TASSCC Annual Conference Good, Bad and Ugly: Truths About Social Media #TASSCC2010 CONTACT: Kenneth Cho @chonuff e: ken@socialagency.com p: 512.745.1565

3. Bad: Social media activity/volume is surprisingly low

4. Demographics/psychographics of the TASSCC audience may not use social media

7. Social media sucks up 23% of our online time, email is third at 8.3%

8. In May, Twitter users posted 2 billion posts in the month

10. Ok, people use it. So what? We blog. We have a Twitter account and a Facebook page but we have no focus. We also don’t have the resources to manage it all. We don’t know if it’s effective. But we know we have to do it. Isaac Barchas, former McKinsey & Co. consultant & Director of the Austin Technology Incubator

12. Define objectives

13. Set goals, benchmarks & KPIs

14. Establish social media guidelinesExamples of Social Media Policies http://socialmediagovernance.com/policies.php

16. Keyword searches & RSS feeds

17. Use of multiple voices & personas depending on demographic/psychographic targets

18. Content templates

19. Channel selection

22. Schedule content

24. Engage in the conversation

27. A true feedback loop

28. A real conversation

29. Free focus groups for all!

30. The chance to reach and find new supporters

31. Ability to illustrate a core understanding of the issues, trends and needs of supporters

33. Measure the effectiveness of each message

34. Gather metrics by channel, voice, account and initiative

35. Measure the sentiment of your product, brand or company

40. Objectives drive the interpretation of metrics

41. Understand how you can use various “voices” to reach different demographics/psychographics

42. Content is social media gold and must be thought holistically with other channels

44. TX State Agencies: Social Media Reach

46. No use of hashtags

47. Inconsistent use of urlshorteners

49. Objective seems to be a play-by-play of meetings

50. No use of hashtags

51. No use of urlshorteners

52. Minimal call-to-actions

54. No correlation between unique visitors & social media reach

55. Social media best practices must be incorporated

56. More content sharing amongst the agencies should occur

57. Multi-channel strategies and social media promotion must be incorporated