Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

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"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco

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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

  1. 1. Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results<br />Web 2.0 Conference<br />San Francisco, March 30, 2011 <br />Sandra Fathi<br />President, Affect Strategies<br />President, PRSA New York Chapter<br />Email: sfathi@affectstrategies.com<br />Twitter: @sandrafathi <br />
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  3. 3. Photo Credit: WeddingDish.com<br />1. Start with the End in Mind<br />
  4. 4. 2. Identify & Understand Your Audience<br />
  5. 5. 3. Fish Where the Fish Are<br />
  6. 6. 4. Key Performance Indicators<br />Photo Credit: SheKnows.com<br />
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  8. 8. 5. Build Tracking, Tripwires & Milestones<br />
  9. 9. 6. Map Out a Plan<br />
  10. 10. Photo Credit: U.S. Army<br />7. Establish Rules of Engagement<br />
  11. 11. 8. Nourish with Great Content<br />
  12. 12. 9. Monitor, Measure, Analyze, Tweak & Repeat<br />
  13. 13. The Q4 2009 New York City campaign:<br />723sales leads <br />900+sweeps leads <br />$1,067,000in revenue (by close of Q4 2009) 114% year-over-year increase<br />
  14. 14. The Q4 2010 Campaign:<br />35interviews <br />594 articles <br />267,399visitors to the site in 90-days directly from articles placed357 % year-over-year increase<br />
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  16. 16. Celebrity Judges<br />
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  18. 18. Contact Information & Resources: <br />On Slideshare – www.slideshare.net/sfathi<br />Sandra Fathi <br />sfathi@affectstrategies.com<br />Twitter: @sandrafathi<br />LinkedIn, Facebook: Sandra Fathi <br />Web: www.affectstrategies.com<br />Blog: www.techaffect.com<br />3/30/11<br />

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