A presentation on how web analytics and a sound social media strategy can boost your higher ed web presence in an effort to increase traffic and conversions for your campus. What comes first, publishing that web page or sending that tweet?
What types of data and analytics can help us determine best case use of social media and web content output? How do visuals impact our messaging needs? Social media and web management for higher education institutes are busy environments.
7. How we
measure
75-100,000 page views per month
SUNY.edu home page
250-350,000 page views per month
39,800
likes
17,800
followers
5,300
followers
8,100
followers
9. Definitions
• social media
any means of distributing content on the web
• perception
how people see you, regardless of reality
• stakeholders
prospective, current, past students +
community
10. Hey
social media is not the only way of achieving your
college or university’s communications objective
11. Hey
use tools for their purpose
beautiful
photography
news & concise messages
engaging, high-impact stories
direct engagement
15. Audit Accounts
3 REASONS WHY
1. Things change over time
2. There’s more competition than ever before
3. Social activity helps increase SEO and rankings
41. Impact Goals
National Center for Biotechnology Information, U.S. National Library of Medicine
Average attention
span in 2000
Average attention
span of a goldfish
Average attention
span in 2013
Average time you
have to make an
impression online
42. Impact Goals
12:00 – 3:00pm on
Mondays through Fridays
5:00 – 6:00pm Wednesdays
12:00 – 1:00pm on Saturdays & Sundays
3:00 – 4:00pm Wednesdays
1:00 – 4:00pm on Thursdays & Fridays
7:30 – 8:30am, 12:00pm, & 5:00 – 6:00pm on
Tuesdays, Wednesdays, & Thursdays
10:00 – 11:00 am Tuesdays
47. Improve your online presence with
data and a sound social strategy
Taras Kufel • April 2016
Editor's Notes
Consistent = brand graphics unified between website and SM networks. Clean = messaging style. Effective, efficient communications. do not confuseConcise = don’t leave questions unanswered.
Consistent = brand graphics unified between website and SM networks. Clean = messaging style. Effective, efficient communications. do not confuseConcise = don’t leave questions unanswered.
Your internal environment (website, blog)
External environment (newspaper, regional blog, national website)
Other social media properties (YouTube, Instagram, LinkedIn, etc)
Sourced from http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic