1. The document provides tips for raising personal search engine optimization (SEO) and digital presence, including claiming social media profiles, building networks, and establishing thought leadership. 2. It recommends growing networks by joining groups, building an online platform, and analyzing reach and influence. 3. Establishing thought leadership involves defining a message, demonstrating expertise by answering questions, curating resources, publishing insights, and mentoring or interning others to extend reach. The overall goal is to develop an online persona through a long-term strategic social media presence.

1. Social Media Extends Your Reach
Digital Platforms & Distributed InfluenceHow
a presentation by Sidneyeve Matrix
image by Pink Sherbert Photography

2. Objectives & action steps:
1. Raise your rank personal SEO
2. Grow networks affiliate & connect
3. Claim your niche thought leadership

3. privacy concerns
Do you need to be more visible?But
image by Adam Foster

4. Context Canadians online
Last year, 8 out of 10 used the web regularly.
Source: The 2009 Canadian Internet Use Survey

5. Context regular web users
80% of us regularly research
products & services online.
Source: 2010 Pew Research

6. friends, associates, and clients
are Googling you.
image by Junnn
That means it's a certainty that

7. What if was your resume?

8. move beyond the blank slate
Not showing up on the first page of Google search results? It's time to
share accurate, relevant, current information

9. manage your digital footprint
proactively, strategically, creatively
image by Vu Bui

10. Personal SEO
raise your rank
1.
step
Personal Search Engine Optimization
image by stephanie ★

11. Get your Google ID
Personal SEO

12. Claim your name.
on the main social networks
Personal SEO

13. powered by link juice
social network profiles rank high in Google search results
Personal SEO

14. Buy your domain name
not sure where to start?
try GoDaddy.com
http://YourName.ca
even if not launching a site immediately
thinking ahead, Personal SEO

15. Professional website
as your ePortfolio
consider investing in a
Personal SEO

16. Visual resume
design a
Personal SEO

17. is mobile ready
Personal SEO

18. Get a great headshot
consistent image across platforms
Personal SEO

19. Grow your network
build community & affiliations
2.step

20. Join groups
get connected
Network development

21. Build a platform
size matters
image by Peter Becker
Network development

22. new metrics of relevance
assess your online platform/reach
Network development
Job: Emerging Media Manager
Qualifications:
• Graduate degree
• 250 plus followers on Twitter

23. analyzing reach, impact & influence
your own, and that of others
Network development

24. Network development
test these free online tools to evaluate twitter users

25. Thought Leadership
claim your niche
3.
step

26. what do you want to be known for?
Thought leadership
define your message

27. your brand is not your message
it's how other people see you.
how are people listing you?
Thought leadership.

28. answer questions
& leave comments
demonstrate
expertise
Thought leadership.
image by the tartanpodcast

29. curate resources: build a booklist
Thought leadership.

30. publish & share your insights
Give away ideas
Thought leadership.
image: yomi955

31. design your
content creation strategyset goals, and make a content production schedule
to digitize your ideas/work, & get them ready to share
Thought leadership.

32. build a free photo e-portfolio
for your business
Thought leadership.

33. free photoblog design templates
free blogging platform:
find more by Googling Wordpress Photoblog Themes
Thought leadership.

34. Share your snapshots on Twitter using this free tool, Martha's doing it!
10 days, almost 4K views
Thought leadership.

35. build your VIP lists
Give back.increase your influence & visibility by
spending time promoting others
Thought leadership.

36. mentorship
hire an intern& extend your reach
(ps. please pay them)
Thought leadership.

37. social media listeningmonitor your buzz
free tool to catch mentions of you, your company, & your interests,
in the mainstream press, blogs, and on social networks
Thought leadership.

38. The rule85%85% of self promotion work is behind-the-scenes,
15% is public-facing.
Stats source: Ryan Rancatore, PersonalBranding101.com
In conclusion...remember

39. social media presence
is not a sprint, it's a marathon.
image:Thomas Hawk
developing your online persona and

40. plan,create, launch.
listen, learn, adjust.
image: andi.vs.zf

41. for more information on designing an ePortfolio
scan this QR code to read this blog post
cyberpopblog.com
to scan a QR code,use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app forAndroid/iPhone

42. about the author
Sidneyeve Matrix
Queen’s National Scholar, Media
Queen’s University, Canada
sidneyevematrix.com
twitter: @sidneyeve
sidneyeve@gmail.com
Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix
Research sponsored by and prepared for:
image: Josh Liba