1) The document discusses social media strategies for an organization called AIESEC, including defining missions and goals for each channel, creating a content calendar, and delivering and promoting content. 2) It provides an overview of their current social media presence and makes recommendations to focus on 3 key channels, develop a mission and measurement plan for each, and engage members and other groups in creating and sharing content. 3) Tips are given for each channel, especially Facebook, LinkedIn, and Twitter, focusing on engagement, branding, and linking channels together to maximize reach and success.

1. Social Media NEXC 2011

2. ObjectivesUnderstanding our mistakesDevelop our three focus social media channelGet social media to deliver results Return on investmentLearn on best case practices

3. Current situation 01 LC have a Facebook Fan page3 LCs have a Facebook group0 LC have a Twitter page0 LC have a Youtube page0 LC have a LinkedIn page

5. THAT DOESN’T MATTER!Why?

7. Typical mistakes Trying to do everythingStarting strong then forgettingUsing content people don’t understand (acronyms) or that brings no valueTrying to push a msg without engagingThis is NOT free! Takes timePeople don’t look at it on a ROI perspective

8. 1st step - MissionDefine the mission for each social media channelWho do you want to reach?Why do they care?What results do you want to get?How will you measure the success of your strategy?

9. 2nd – Calendar of contentHow many updates a week / a month?Define what kind of content at a specific timeWho’s in charge for every content blurb?

10. 3rd - Deliver the content!JFDI just focus and do itMake sure the branding is aligned and no acronymAdjust to people’s response (likes, comments)Look at analyticsAsk question, engage peopleThis is not a one-way conversation

11. 4th – Promote itTie everything togetherYour mass mail, signature, website, linksOffline strategyDo you link to your Facebook fan page on your posters?Get other organizations to promote itUniversity, other student org, career centre, alumni association, business associations

12. Ideas for content EXCHANGE!!!!!!!!!!Be original!Link to alumni contentMedia articlesProfile/interview EB, EP, alumni, conference delegateShort and original facts about AIESECConferences

13. Tips - FacebookUse the Favorites feature to link with other organizationsDesign a tab for exchange/membership that get people to sign up (landing page)Look at Analytics to measure your successLink to your other channels since it’s the most popular one

14. Linked In – Biggest potentialGet all your EB to sign up with a complete profileUse the Gmail plugin etactsParticipate in LinkedIn answers and give tips in discussions on HR groupsShowcase your products (Exchange!)Have a company profileGet/invite your alumni to discuss in your group

15. TwitterHave a very external strategyDo not let it die!Follow other organizationsRetweet influential peopleAnswer to peopleGet someone in your LC that really gets it

16. Link it back to your LCThe more the members are involved, the bigger are the successesGet members to follow AIESEC Cameroon and your LC channel when they joinNever forget the branding!As always in COMWe do not create all the content!

17. Questions? Suggestions?