1. Getting Social: First Steps
Designing Online Media, Communication &
Networking Strategies
by Sidneyeve Matrix
image: webtreats

2. audio version of this
presentation available:
vimeo.com/channels/socnetculture
image: el patojo

3. SM
from novelty to necessity
part of the lexicon of everyday life & business
image: Stephen Hackett

4. a collection of
communication tools
image: Paul Worthington

5. image: William Hook
design & develop
your business identity

6. wrap a community around
your company
image: micn2sugars

7. image: timtom.ch
become a thought leader
in your industry
& increase your credibility

8. add measurable value
to your bottom lines

9. social media:
people having
conversations online
image: lastquest

10. the conversation
has already started
image: Mister Boboli

11. action item #1
active
listening
grow bigger ears
image: Yvonne in Willowick Ohio

12. listening station
& information aggregator
Google Reader + RSS feeds
image: gsherman

13. RSS feeds
really simple
syndication of
digital content

14. tracking social media buzz

15. unfettered
real-time
conversation

16. SM user
demographics
image: mallix

17. millennials: 1977-1994
digital natives

18. GenX: 1965-1976
35-44
largest
demographic
on socnets
image: [phil h]

19. Tech
Boom(ers)
half have a
socmedia profile
three-quarters
use Facebook
image: Pete Ashton

20. online conversation
is converted into & impacts
brand reputation

21. 100 largest firms in
Fortune 500
80%
on Twitter, Facebook
YouTube or public blog
source: 2009 University of Massachusetts Dartmouth

22. action item #2
claim
your
name

23. SM conversations take place within a
share economy P2P, B2C, & B2B
image: hfabolous

24. connecting over
content
image: Robert the Noid

25. how we share SM
content 45% 30%
source: Gigya Feb 2010 image: artcphoto

26. socialnomics:
hierarchy of content sharing
image: Atle Brunvoll

27. brand devotion

28. 2. found information/objects

29. 3. original user-generated content

30. action item #3
make some microcontent
image: blackheartking.com

31. shareable digital assets

33. shareable
digital coupons
& promos

34. if
content
is King
then
context
is Queen
image: a_flama

35. lead generation
drive traffic to your website
image: Thomas Hawk

36. blog dynamic
content
image: the coveted

37. barriers to
SM adoption
image: adeb@nd

38. #1 barrier to
SM adoption
45% lack of
skilled staff

39. action internship #4
outsourcing or
item
image: presta

40. collaboration

41. #2 barrier
to SM adoption
40%
difficulty of
measuring ROI

42. SM impacts the
bottom lines
image: ansik

43. action item #5
design your
custom metrics

44. define objectives
set criteria by which to
measure success of SM efforts
image: diego cervo crestock.com

45. snapshot
your starting points
image: Hands Trends

46. move the needle
with social media
drive sales
reduce costs
expand network
attract media attention

47. grow network traffic
measure: relevancy
follower tracking
measure: impact
retweet frequency

48. increase sales
67%
said yes
Are you more likely
to buy since
becoming a fan/
follower?
source: iModerate Research Technologies 2010 image: freefotouk

49. get media coverage
self-promote events, launches
image: Ani-Bee

50. find reporters

51. raise satisfaction index
timely responses to client issues
& P2P customer support
image: Evil Erin

52. image: Pink Sherbert Photography
optimize
SER
search engine results

53. "Link Juice"

54. image: Wonderlane
SM
communications
platforms &
increased
reach
visibility
credibility
relevancy
transparency

55. about the author
Sidneyeve Matrix
Queen's National Scholar & Assistant Professor,
Film & Media, Queen's University, Canada.
sidneyevematrix.com
twitter: @sidneyeve
sidneyeve@gmail.com
Contents of this presentation including
images have Creative Commons Attribution-
Noncommercial-Share Alike 3.0 Licenses.
2010/sidneyevematrix