This presentation focuses on using social media to increase the reach, impact, and value of social care organizations. It provides 10 ideas for developing a content production plan and growing a network, including sharing research, videos, photos, and industry news on platforms like YouTube, Flickr, Facebook, and Twitter. The goal is to demonstrate thought leadership, support professional development, and amplify the brand to raise awareness, disseminate resources, and support caregivers.

1. social media &
home care organizations
a presentation by Sidneyeve Matrix
imagebyMcBethonFlickr
10 ideas to increase reach, impact, & value

2. This presentation focuses on two areas of
a social media communications strategy:
( i ) designing acontent production& publication plan
for socializing research and multimedia creative
( ii ) growingyour networkand elevating brand
awareness by connecting and promoting members

3. strategy: design a content production & publication plan
digital
agile
shareable
bite-sized
mobile-ready
white papers
position papers
presentations
newsletters
socialize great content

4. scribds
1. social publishing

5. slideshare
2. slide sharing

6. facebook notes
3. FB notes

7. infographic
4. infographics

8. humanizing
nostalgic
emotional
authentic
engaging
photos
videos
interviews
testimonials
multimedia storytelling
strategy: create some compelling digital content to share

9. vimeo/youtube
5. video blogging

11. flickr
6. photosharing

12. facebook
photosharing on Facebook page

13. flickr
photosharing on Twitter
almost 4K
views in 5 days

14. network development
share industry news
connect individuals & groups
strategy: promote and elevate your employees & brand
demonstrate thought leadership
support professional branding/HR 2.0

15. 7. industry
news tweets

16. Twitter search & retweet
listen for
newsworthy
tweets by
saving
keyword
searches

17. 8. build
VIP lists

18. 9. recruiting & onboarding video interviews

19. 10. build a niche professional development social network

20. and/or a professional network page
on LinkedIn

21. platform expansion
thought leadership
timely response to issues
brand amplification
grow event participation
crowdsource initiatives
encourage P2P storytelling
return on investment:
identifying business objectives
what else can social media help us do?

22. raise awareness of agenda
disseminate knowledge & resources
national & local community cohesion/mobilization
support professional & family caregivers
spread joy, ideas, & support social proximity
more ROI:

23. not sure how?
we hope you'll get in touch.
sidneyeve@matrixmediafx.com
@sidneyeve on Twitter
Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix