Ahrefs is a comprehensive SEO and social media tool, primarily known as a backlink checker, but it offers much more, including data tracking and competitive analysis. The tool allows users to monitor domain health, crawl errors, backlinks, and keyword rankings, while providing insights into competitor strategies and marketing tactics. Ahrefs features include dashboards, content exploration, keyword analysis, and various metrics like URL and domain ratings to help users improve their SEO efforts.

1. Ahref’s SEO Tool

2. Introduction
Ahrefs is one of the most powerful suites of social media & SEO tools
used by SEO experts. Most SEOs know it as a “backlink checker” that
competes with Majestic and intelligence/analytics tools with smaller
indices like Moz & SEMRush. But “backlink checker” grossly undersells
Ahrefs as a marketing suite.
Ahrefs Dashboard is where you keep track of all your data. You can add
a URL to keep a running snapshot of a domains health. It will quickly
show you any technical crawl errors, new links, new referring domains,
and a snapshot of Ahrefs’ domain rating and URL ranking.

3. Ahrefs Dashboard

4. Website Alerts

5. Content Explorer

6. Keyword Explorer

7. Site Explorer

8. What We Can Do With Site Explorer
Whatever you are used to doing with other backlink checkers, you can
do with Ahrefs. There’s plenty you can do directly in the main screen,
but keep in mind that you can also do an Export to Excel / Google
Sheets.
Determine What Marketing Tactics Are
Working for Competitors
You can take your competitors – big and small – and see where they are
getting their links from. You can go and try to get the same links. Or
(and I recommend this approach), you can use the information to
understand what has been working in the industry and use it to develop
your own unique tactics.

9. Ahrefs Glossary
Ahrefs Rank – Rank of the websites based on the size and quality of their
backlink profile. The website with the strongest backlink profile is ranked
#1.
Note: if your backlink profile is growing, but Ahrefs Rank is going down -
this means that sites next to you are growing at a higher pace.
URL Rating – URL Rating shows how strong is the backlink profile of a
target URL on a scale from 1 to 100, the pages with high UR tend to rank
better in search engines.
Domain Rating –Domain Rating shows how strong is the backlink profile
of a target website on a scale from 1 to 100. Backlinks from sites with
high DR carry more "weight".
Backlinks – Shows the total number of backlinks pointing to a target
website or URL.

10. Referring Domains – Shows the total number of unique referring
domains pointing to a target website or URL.
Organic Keywords – Shows how many different keywords a target
website or URL is ranking for in top 100 organic search results.
Organic Traffic – It is the estimate of organic search traffic coming to a
target website or URL. It is calculated on the base of monthly search
volumes and positions of the keywords that it ranks for.
Paid Keywords – Shows the total number of keywords that a given URL
ranks for in paid search results.

11. Backlinks

12. Broken Links
 Broken link-building is one of the most effective and consistent link-building
tactics in SEO. The idea is to find resources that no longer exist, rebuild them, then
pitch to get the links pointing at the broken resource switched to point at yours.

13. Referring Domain
 You can also look at Referring Domains, which will group the links by domain

14. Top Referring Content
You can use the top content report to understand exactly what works
well:
• Understand what gets shared.
• Understand what types of content gets picked up.

15. Organic Keywords

16. Competing Domains

17. Competing Pages

18. Best Pages

19. Best Pages Ranking Through Social
Sharing

20. Outgoing Linked Domains

21. Outgoing Broken Links

22. Paid Search

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