This document discusses social media optimization (SMO). SMO is the process of increasing awareness of a product, brand, or event through various social media channels to generate viral publicity. It recommends following rules like increasing linkability, easy sharing options, and helping content spread. The document also lists popular social media platforms, tools to use for SMO, and advantages like brand building, low cost, and improved search engine ranking.

1. PPT
ON
SOCIAL MEDIA
OPTIMIZATION

2. Content
 What Is SMO
 Why do SMO
 Rules of SMO
 Social Media Users
 Type of Social Media
 Tools
 Advantage

3. WHAT IS SMO
 Social media optimization (SMO) is the process of increasing the awareness of a
product, brand or event by using a number of social media outlets and communities to
generate viral publicity.

4. WHY DO SMO?

5. STEPS TO IMPROVE SMO
 Reputation
 Engagement
 Authority
 Leadership
 Social
 Media
 Optimization

6. RULES OF SMO
 Increase “link ability”
 Easy tagging and bookmarking
 Reward inbound links
 Help your content travel
 Encourage the “Mash up”
 Get communities connected

7. SOCIAL MEDIA USERS

8. TYPE OF SOCIAL MEDIA
 Facebook
 Twitter
 Linkedin
 Youtube

9. TOOLS
 Howsociable.com
 Knowem.com
 Semrush.com
 Majesticseo.com
 Bit.ly
 Google insights

10. ADVANTAGE
 Brand Building
 Low cost
 Search Engine Ranking
 Instant Turnaround

11. DISADVANTAGES

12. DISCUSSION