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PPT
ON
SOCIAL MEDIA
OPTIMIZATION
Content
 What Is SMO
 Why do SMO
 Rules of SMO
 Social Media Users
 Type of Social Media
 Tools
 Advantage
WHAT IS SMO
 Social media optimization (SMO) is the process of increasing the awareness of a
product, brand or event by using a number of social media outlets and communities to
generate viral publicity.
WHY DO SMO?
STEPS TO IMPROVE SMO
 Reputation
 Engagement
 Authority
 Leadership
 Social
 Media
 Optimization
RULES OF SMO
 Increase “link ability”
 Easy tagging and bookmarking
 Reward inbound links
 Help your content travel
 Encourage the “Mash up”
 Get communities connected
SOCIAL MEDIA USERS
TYPE OF SOCIAL MEDIA
 Facebook
 Twitter
 Linkedin
 Youtube
TOOLS
 Howsociable.com
 Knowem.com
 Semrush.com
 Majesticseo.com
 Bit.ly
 Google insights
ADVANTAGE
 Brand Building
 Low cost
 Search Engine Ranking
 Instant Turnaround
DISADVANTAGES
DISCUSSION

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