2. What is a Social Media Marketing?
■ Social media marketing is the
process of gaining website
traffic or attention through
social media sites. (Facebook,
twitter, LinkedIn, Instagram,
Google+ and so on….)
3. Benefits of Social Media Marketing:
■ Brand Awareness.
■ Brand Promotion.
■ Increase Sales.
■ Increase conversion on website.
■ Increase engagement in yourApp.
■ Social media allows you to get feedback instantly.
■ Social media helps target audiences more effectively.
4. What is FACEBOOK?
■ Basically Facebook is a social media platform, where we can make new
friends, find old school/college friends, interact with new peoples, see
photos of our friends and celebrities and so on.
■ But in digital marketing term, Facebook is a Sub-part ofSocial Media
Marketing thatWe can use as a tool of social media marketing.
5. Why Facebook ?
■ Facebook has a huge amount of costumer base.
■ Facebook has 2.23 billion monthly active users.
■ Facebook support more than 100+ languages.
■ Facebook is a globally popular social networking
platform.
6. Overview of Facebook
■ The average Facebook user has 330 friends; 15% of FB users have
more than 500 friends
■ An average user likes 40 pages
■ Each day 4.7 billion posts are shared on Facebook.
■ There are between 1500 and 15,000 pieces of content that
Facebook could show you each time you log in.
7. What is a Facebook Page?
■ Facebook page is like a personal profile page but for a
business profile.
■ People can “like” pages that they recipe posts by the business
in their news feed.
■ A page can have some similar information to the website
such as about, contact details and call to action button.
■ See the next slide for the example of Facebook page and the
important elements that make up the page.
10. What is Reach?
■ Reach: the number of people who see your post.
■ Similar to print readership in traditional advertising.
■ It may appear in people’s feed, but it depends on they may react to it or not.
■ Organic reachVS Paid reach
■ Organic reach: people who see your ad via a like, share or comment
notification that a person’s friend makes.
■ Paid reach: people who are served your post because they meet
the criteria of the target audience that you identify.
11. How to Reach Organically?
■ Post good content.
■ Post to the interests of the audience, not your needs.
■ Post content that inspires.
■ Use photos that pass the “scroll test”.
■ Post frequency and timing: max of once per day, afternoon is best.
■ Post content that is likely to spur conversations. Ask open ended
questions to spark feedback.
■ Follow your Facebook Insights.
■ Engagement = (Likes+Comments+Shares)/people reached.
■ Try to target 10% engagement with your posts. As engagement
increases, so does your reach.
15. FacebookAdvertising.
■ Facebook ads is simply paying Facebook to show posts in
front of wider audience of your choice.
■ A motor bike company for example: might only want their
post seen by 18-35 year old boy/man in Delhi.
■ Facebook makes it possible to target the right audience, and
narrow it down so you get right people seeing your ads.
■ Facebook ads just looks like just normal post but say as
‘sponsored ads’ on the left hand corner.
17. Facebook Advertising.
Boost Posts
■ Boost a post when you see a quick/immediate (within 24 hours) flurry of high engagement.
You’re giving your audience
■ information that they want to hear.
■ Boost post when you have a important information that you want your audience to hear.
■ Caution: don’t do this all the time. Otherwise, you are forcing your message on to an audience
that doesn’t want to hear it.
Ads
■ Ads you see in your personal feed as sponsored posts.
■ Instances where ads are useful and relevant
■ Build your fan base with specific targeted audience
■ Send a specific target audience to your website.
■ Message a specific target audience in your fan base.
■ Engage target audience users with your app.
23. Facebook Retargeting
■ Facebook provides you with a pixel or code to be placed on
your website by your web development team.
■ Retarget those people who have visited your site in the last X
days.
■ Retarget people who have visited a specific page on your site
■ Example: Retargeting people who visit theTastyfix page.
■ Pixel is the same for every page, but you can have FB track
specific pages
25. ConversionTracking
■ Track the people that not only click on your ad, but go all the
way through and complete a transaction (whether it be to
purchase and item, register for an event, register for contest
etc.)
■ TheseConversionTracking pixels need to be placed on the
thank you pages by your web developers. Since that is the very
last step, you now have captured that data from FB.
