Taking Your Business To The Next Level with Social Media.

1. Taking Your
Business To The Next Level
with Social Media
Presented by Brenda Horton
Twitter: @BrendaHorton -- Facebook: facebook.com/BrendaTelloHorton
Fan Page: facebook.com/HwareFB -- blog: www.hware.com/blog -- email: info@hware.com

2. Outline
• An Intro to Social Media - Past, Present,
Future
• How To Use Social Media To Grow Sales.
• Designing Your Social Media Marketing Plan.

3. About Brenda Horton
and Hware LLC.,

4. What is Social Media?

5. Social media is...
Revolutionizing our
business
relationships and it
is changing the way
we communicate
with one another.

6. Think of Social Media
as one big PARTY.
What is the main
thing you do at a
party? You meet
people. You
socialize.You
engage in
conversations.

7. What is Social Media?
Social Media can
be used as an
internet
marketing tool.

8. Social Media Statistics
• 1 in 6 higher education students are
enrolled in online curriculum.

9. Social Media Statistics
• 2009 US Department of Education study
revealed that on average, online students
out performed those receiving face-to-face
instruction.

10. Social Media Statistics
• Social Media has overtaken porn as the #1
activity on the web.

11. Social Media Statistics
• 1 out of 8 couples married in the U.S. last
year met via social media.

12. Social Media Statistics
• 80% of Twitter usage is on mobile
devices...people update anywhere,
anytime...imagine what that means for bad
customer service.

13. Who Are The Early
Adopters?
• Programmers
• Developers
• Technologists

14. Who Are The Mid-
Adopters?
• Online Marketers and Promoters
• Online Sales People
• Savvy Users
• Kids, Teenagers, Young Adults

15. Who Are The Late
Adopters?
• Mainstream users
• Could be large corporations, small business
owners, non profits, politicians, etc.

16. We are living in
REVOLUTIONARY
times!

17. Revolutionary Times
We are currently in the midst of a RADICAL
shift in many areas of humanity....

18. Revolutionary Times
• Politically
• Consciously
• Economically
• Institutionally
• Culturally

19. Revolutionary Times
None have a
greater influence
on humanity than
TECHNOLOGY.

20. Revolutionary
Technology
Telephone
Gutenberg Press
Radio

21. Revolutionary
Technology
Television
13 years to
reach 50 million
viewers

22. Revolutionary
Technology
Personal computer
About 12 years to reach 50 million users

23. Revolutionary
Technology
Internet
4 years to reach
50 million users

24. Revolutionary
Technology
Facebook
added 100 million users in
less than 9
months

25. A phenomenal shift
is happening

26. People Power
The media elite, editors, and publishers are
no longer in control...it’s us! The little guy.
The small business owner. We now have a
voice.

27. What are some of
these social networking
platforms?

28. The Big Players
• Facebook - 500 million users.
• Twitter - 100 million users.
• LinkedIn - 65 million users.
• YouTube - People watch 2 billion videos a
day.
• WordPress - Blogging software; 4 out of10
Americans have visited a blog.

29. All these companies
created these social
media tools in the
last decade 2000s.

30. You know what the best
part is?
Most of them are
FREE!

31. Traditional Offline Marketing
• Television/Radio
• Print Media - Newspapers, Magazines
• Direct Mail
• Telemarketing
• Door to Door
• Cold Calling

32. Online Marketing
Social Media

33. The Future
of
Social Media

34. The Future
of Social Media
• Video Games
• Mobile Apps
• 3D World
• Virtual Worlds
• Place Independent Workers
• Online interactivity will continue to
increase with integration of tools.

35. How to Use
Social Media
to Increase Sales

36. Internet Marketing
How Do I use
Social Media to
grow my sales and
revenue?

37. How do I get customers
to buy my stuff using
cheap or FREE
advertising?

38. How Do I Get
People To My
Website using
Social Media?

39. How Do I Get Them
To Do What I Want?

40. How Do I Get Them
To Come Back and
buy more of my
stuff?

41. It Starts with
Understanding The Sales
Funnel

42. Target Audience
Relationships
Engagement Conversations
Be A Problem Solver Educate/Awareness
A Call To Action
This create leads and prospective buyers.
Convert and Close
Customer Sales

43. Sales Funnel
Starts With Online
Relationships

44. Solve Your
Target Audience’s
Problems.

45. Education/Teaching

46. A Call To Action!

47. Leads/Prospective Buyers

48. Convert Leads To

49. Happy Customers =

50. Website is
your online
Real Estate
StumbleUpon
delicious
Email Marketing
RSS Subscribers MadMimi.com
FeedBurner.com AWeber.com
FeedBlitz ConstantContact.com

51. Social Media Networking Search Engine Marking (SEM)
Facebook SEO - Search Engine Optimization
LinkedIn Google,Yahoo, Bing, Keywords
Twitter Pay Per Click: Adwords
Ning Analytics, i.e., GetClicky
Links
Social Media Education Organic Search e-mail Marketing
Webinars - DimDim, WebEx MadMimi
Teleseminars AWeber
Interviews ConstantContact
Screencast - Camtasia, Screenflow InfusionSoft
Mailchimp
Social Media Sharing
Videos - YouTube,Vimeo
Photos - Flickr
Presentations - Slideshare Online Live Casting
Bookmarking - Delicious, Digg Ustream
Marketing JustinTV
Skype
Social Media Publish
Blogging, BlogTalk Radio,Vlogging
------------ Instant Messaging
e-Books
Podcasting - iTunes
Website
Leads
$

52. Creating an Internet
Marketing Plan

53. Jumping into Internet
Marketing without a PLAN
is like jumping
into a Raging
River.

54. Internet Marketing
The information is
overwhelming and
you can drown in it.

55. Internet Marketing Plan
Think BIG. Start SMALL. Take
Action...

56. Internet Marketing Plan
5 Steps
Envision - Creating a Vision of results you
want to achieve
Plan - High Level Goals and Plan
Act - Detail Action Plans and Taking Action
Track - Measure Results
Adapt - Adjusting Plan, Actions or Vision
based on Results

57. Envision
• Be clear who you are trying
to reach - Target Audience
• Why you want to reach them
• What outcomes you want to
achieve
• Asses your Current Situation
- Identify how you are or are
not reaching your envisioned
audience

58. Plan
• Identity the key steps (goals) to move from
your current situation to your envision future
• Determine who will lead each key step (goal) by
when
• Make them SMART Goals - Specific, Measurable,
Attainable, Relevant, Time Bound
• Select and prioritize which Internet Marketing /
Social media platforms you will use
• Determine how you will measure success: KPI -
Key Performance Indicators
• Determine your branding and message
• Determine the team characteristics

59. ACT
• Create Action Plans for each Goal
• Take Action
‣ Sign up for key internet marketing / social
media platforms using your brand
‣ Start creating content. Add blog posts,
landing pages / squeeze pages, call to actions
‣ Do status updates about them on all your
social media platforms
‣ Drive traffic to your site
‣ Capture Leads and Convert to Sales

60. Track
• Track progress on Actions
Plans and Goals
• Update Results for your Key
Performance Indicators
(KPIs)
• Review Progress and Results
• Using Metrics
• Using Analytics
• Have Accountability

61. Adapt
• Review
• Revisit
• Rethink
• Revise
• Repeat

62. The Ultimate R
ROI
Return on Investment

63. Thank You!
This Concludes
Workshop 1
on Social Media
Marketing

64. For more FREE Small Biz
tips and strategies sign
up for Hware’s Blog at
www.hware.com/blog

65. Connect with Brenda on
Facebook and Twitter!
• Facebook: Brenda Tello Horton
• Twitter: @BrendaHorton

66. Time for Q & A!