Opening Keynote: The Local Social Paradigm Shift
Greg Sterling, Search Engine Land & Internet2Go
The local market is on fire, thanks in part to the rise of mobile. It’s also in a state of profound transition. Google is going after local consumers and advertisers with unprecedented focus. Social sites are driving an evolution of the way consumers access and interact with local businesses. And daily deal platforms inject a potentially disruptive element into tried and true local ad models.
The local market has never been more dynamic — or chaotic — for consumers but especially advertisers. We’re in the midst of a “paradigm shift” in local. Greg Sterling will identify critical trends that are shaping the future. He’ll also tell you who he thinks will win and who will lose in Local 2.0.
SearchFest Keynote presentation. I cover the shift in consumer behavior and the four key ways marketers need to adapt to stay relevant and competitive. Beyond new channels and updated tactics, marketers need to understand today's consumer.
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.
We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.
The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.
The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23Jesper Åström
A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
SearchFest Keynote presentation. I cover the shift in consumer behavior and the four key ways marketers need to adapt to stay relevant and competitive. Beyond new channels and updated tactics, marketers need to understand today's consumer.
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
How to Get a Job in PR: Understand the Power of ConnectivityShelly Kramer
This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.
We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.
The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.
The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Social Media Money - Dialogkonferansen - Bring Dialogue - 2010-08-23Jesper Åström
A presentation I held at Dialogkonferansen 2010 i Strömstad. It is about how to conceptually build viral campaigns that work as well as convert likers to buyers.
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
New Era of Search - Bing Ads - Christi OlsonChristi Olson
#PBMNext Progressive Business Next Leadership Summit by Furniture Today
Christi Olson is a Bing Search Evangelist for Microsoft . Search is evolving and customers are moving from one digital experience to the next more quickly and more seamlessly than in the past. In this session, Christi will show you how search fits into the evolving and transforming world of intent-based marketing and what you need to be doing to shift your strategies to meet your audiences in the moment, where they are, with the right message.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin EaganUXPA International
The User Experience community faces an all-new challenge in the rise of hyper-personalized web content, which allows sites to serve targeted messages to individual users based on behavioral or demographic data. While the technologies that support targeting grow more powerful by the day, the UX and content strategies behind them are often lacking -- or nonexistent. This has resulted in something we’ve all experienced online at one time or another: the creepy targeted ad.
It’s time to fight back. While targeted marketing isn't going anywhere soon, the advent of Web Experience Management systems has democratized the landscape, meaning more clients have the ability to design personalized digital experiences. By re-framing the motivations behind targeting, UX designers have a significant opportunity to direct this power in ways that are user-centric, not marketer-centric. In this talk we’ll cover new tools and techniques to get started in the effort to take back personalized content for Good.
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.
Combining recent observations about the big screen, little screen, and search, with the recent announcement of Facebook’s search tool, this slideshare post speculates about the power of search in the future of content.
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Social Thinkers and Asian Institute of E-Commerce. Janette Toral tackled ten (10) things to know about blogging and search engine optimization. Event participants are mostly college students, public sector employees, and SMEs. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=95
New Era of Search - Bing Ads - Christi OlsonChristi Olson
#PBMNext Progressive Business Next Leadership Summit by Furniture Today
Christi Olson is a Bing Search Evangelist for Microsoft . Search is evolving and customers are moving from one digital experience to the next more quickly and more seamlessly than in the past. In this session, Christi will show you how search fits into the evolving and transforming world of intent-based marketing and what you need to be doing to shift your strategies to meet your audiences in the moment, where they are, with the right message.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin EaganUXPA International
The User Experience community faces an all-new challenge in the rise of hyper-personalized web content, which allows sites to serve targeted messages to individual users based on behavioral or demographic data. While the technologies that support targeting grow more powerful by the day, the UX and content strategies behind them are often lacking -- or nonexistent. This has resulted in something we’ve all experienced online at one time or another: the creepy targeted ad.
It’s time to fight back. While targeted marketing isn't going anywhere soon, the advent of Web Experience Management systems has democratized the landscape, meaning more clients have the ability to design personalized digital experiences. By re-framing the motivations behind targeting, UX designers have a significant opportunity to direct this power in ways that are user-centric, not marketer-centric. In this talk we’ll cover new tools and techniques to get started in the effort to take back personalized content for Good.
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.
Combining recent observations about the big screen, little screen, and search, with the recent announcement of Facebook’s search tool, this slideshare post speculates about the power of search in the future of content.
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Social Thinkers and Asian Institute of E-Commerce. Janette Toral tackled ten (10) things to know about blogging and search engine optimization. Event participants are mostly college students, public sector employees, and SMEs. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=95
Sos power point mike stewart local search made simple - finalSMB SEO
Mike Stewart (@dallasSEOguru) is speaking at the State Of Search Conference in Dallas on November 12, 2012. Mike is the Founder and Director of Search at SMB SEO, a full service internet marketing agency dedicated to helping companies grow through local search. He has a passion for SEO, localized internet search marketing, and social content marketing. He has spent more than 12 years practicing and preaching the ins and outs of print and online marketing campaigns.
Mike’s career in Search Engine Marketing began at Verizon Information Services (Yellow Pages) and Superpages.com in 2000. During his time at VIS, he was responsible for developing advertising solutions for large, medium, to small-sized business clients. His expertise was in internet advertising solutions, including SEM, SEO, and website optimization. He was also responsible for designing print ads that drove response and attention. He was the first media consultant to be a three time recipient of Verizon’s President’s Award for the Region and was repeatedly ranked #1 Media Consultant in the Central and Southern Regions. Mike left SuperPages.com and founded SMB SEO in early 2010.
His most recent speaking engagement includes the MetroTech Realtors Association Conference in September 2012. In 2012, he was also called to testify as an Expert Witness in a Federal Case involving Google search and geo-targeting. He currently serves as a member of the Board of Directors for DFWSEM.
You can follow his business blog at smbseo.com/blog where he offers daily tricks, tips, and information related to online marketing.
LSS'10: Perry Evans Refining the Blunt Instrument of GrouponLocal Social Summit
Refining the Blunt Instrument of GroupOn
Perry Evans, CEO Closely
GroupOn, and Daily Deals in general, represent the most impactful new local lead generation media play in decades. Perry will dissect and project the impact on this hot new space, examining the potential implications on search, mobile and display ad models and on SMB purchase behaviour.
Google+ Local & Local Business MarketingMark Jennings
There have been updates to Google+ Local how do they effect sign up. Local business marketing via Google + Local, a great way to get your business found.
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
Omni channel experiences your customers want! Darrel Kammeyer
Now that customers are in the driver’s seat, the changes are happening faster and more frequently. Your customers have been through an unprecedented digital & mobile expansion, but there’s much more to come. In this hyper-active environment, what does it take for you to create relevant and insightful customer interactions across multiple channels?
In this fast-paced and entertaining session, Darrel will provide well-known brand examples in high tech, retail, financial services, travel, and hospitality which will demonstrate:
• why customers are adopting more technologies even more rapidly than you think
• how marketers need to predict, envision and invest in the new customer relationships that these channels can build
• what’s the best way for you to determine your biggest opportunities to engage customers in their mobile and digital moments
• why the lack of strategy and digital skills hold back digital advancement
• and what are the necessary steps that you need to take to integrate cross-channel journeys and experiences for the biggest return
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
Today We Will Cover:
Social & Mobile Stats
What’s New in Facebook
How to Make Sure You Get Seen
Social Media ROI?
Social Staff – How Many?
Combining Social & Traditional Media
Real Time/Social Search
Social Commerce
What Kind of Mobile Media Do You Need?
Useful App Ideas
What’s the HOTTEST New Social Site?
Lab: Local Content Marketing - How to Increase Your Local Visibility in Search and Social Media
Kevin Gibbons will explain how to make an impact on a local level by using social media to build a targeted local community around your brand. This will show case study examples of how BlueGlass have boosted the local presence of various clients in different sectors.
Instructor:
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc
SMEs: What Is the Real Addressable Market?
Neal Polachek, Independent Industry Advisor & former CEO, The Kelsey Group
Conference presentations often tell us there are millions of small businesses (ie - SMEs, SMBs) that represent the addressable market for digital advertising. But recent survey data suggest that many SMBs are lifestyle businesses whose owners don't want to grow. If accurate the implications for the market fare potentially radical. This session will explore the "real, addressable SME market." It also asks whether the products being sold to SMEs are truly aligned with their needs.
Disrupt: Crowdfunding with the Locals
Collaborative consumption and crowd sourcing have impacted everything from cars, to travel, to work, design and even scientific discovery. The area we think shows the most promise for having a lasting impact on local is finance. During this session we speak with companies that are revolutionising how businesses and projects get funded in the UK. We examine what role local plays both in the success of projects and how people choose which projects to fund.
Moderator:
Caspar Craven, Founder, Trovus
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.Local Social Summit
Opening Keynote: Big Trends Overview - 2013 Edition
Greg Sterling revisit the top 10 trends for local and mobile for next year and beyond: big data, mobile migration, social discovery, personal assistants, indoor location and more.
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
This report covers all seven session from day two of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows. Plus 2 session on social network analysis and one on Big Brand Local.
This report covers all seven session from day one of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows...
LSS'11: Charting Collections Of Connections In Social MediaLocal Social Summit
Keynote Title: Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL
Abstract: Networks are a data structure common found across all social media services that allow populations to author collections of connections. The Social Media Research Foundation‘s NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application. With NodeXL, Networks become as easy to create as pie charts. Applying the tool to a range of social media networks has already revealed the variations present in online social spaces. A review of the tool and images of Twitter, flickr, YouTube, and email networks will be presented.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
LSS'11: Science of Social Media: Social Network Analysis On Facebook Data, wi...Local Social Summit
This talk gives a brief overview to thinking in networks, and how the clusters and patterns of these nets can inform our ways addressing behaviours on social media. I briefly cover some of the good news and bad news from Facebook research. On the positive side, people who engage the site feel more connected to the wider world and have a better sense of social resources. On the negative side, having all of one's friends on a single site flattens self-presentation into one-size-fits-all identities that can led to social faux pas, self-censorship and social sanctions.
LSS'11: Opening Keynote: Local Social 2011 – The Paradigm Shift Picks-up Spee...Local Social Summit
Opening Keynote: Local Social 2011 – The Paradigm Shift Picks-up Speed.
By Greg Sterling, Senior Analyst at Internet2Go/Opus Research, Principal at Sterling Market Intelligence, Contributing Editor at SEL. Greg starts with the The SoLoMo ‘Mandala’... Sacred image of the Social-Local-Mobile universe and a symbol of our collective search for beauty and wholeness in a world of chaos and disorder.
Key Themes:
- Hype-Local: Demand, Awareness Growing
- Mobile Momentum Continues
- Social Media, SMBs& the ‘Now What?’ Problem
- Local Data Tsunami
- Payments and Real-World Analytics
- From Clicks to Transactions
Decoding Digital Friends in 2010
Robert Barnard, CEO Decode
Marketers around the world are keen to utilize social networks to build better, deeper relationships, and to maximize marketing and communications budgets. Still, many are making decisions that are uninformed or based on unproven theories and popular perceptions. To get more value from their social media investments companies need knowledge in three main areas.
Keynote: What, Where and Now When? – Time and Local Search
Sebastien Provencher, VP Product Mgt & Co-Founder Praized Media
In the last 18 months, the rise of the real-time Web has created many interesting business opportunities but is this only the tip of the iceberg? Is the real-time Web hiding a bigger, more strategic opportunity? Is the temporal Web the next big revolution after “location”? Seb will present his latest thoughts on the subject.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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LSS'10: Greg Sterling The Local Social Paradigm Shift
1. Greg Sterling
Sterling Market Intelligence/Opus Research
November 18, 2010
Me, Here, Now:Me, Here, Now:
The Local Paradigm ShiftThe Local Paradigm Shift
2. ‘Paradigm Shift’
We’re in the midst of a shift—driven by mobile and social media
—dramatically changing the way we communicate, navigate
relationships as well as the world around us.
3. Market Noisy, Chaotic, Accelerating
• Market has become increasingly “noisy” for advertisers
(SMBs, even brands)
• Consumers too: information overload, paradox of choice, too
many new gadgets
• Pace of change is picking up, time accelerating (toward real-
time)
5. Bridge between Online and Offline
53% of mobile search has local intent
70% of mobile search tasks completed in 1 hour (vs. 1 wk for PC)
Source: Microsoft (2010)
People finally recognizing connection between internet and
offline behavior
Power of the “check in” (drive foot traffic to stores)
7. Old Simplicity Gone—Forever It Seems
• Old days: local media monopolies (YP, newspapers, radio)
made life simple for consumers, advertisers
• Internet and now mobile have disrupted usage, margins and
business models to varying degrees
• Disruption accelerating further
• Two examples: daily deals, local database
8. Deals Gone Wild
• Groupon: $400M topline this year
• LivingSocial: “well over $500M in 2011”
• “Come out of nowhere”
• More than 120 companies operating in the US in
June; dozens in Europe
• “Customers not clicks”
• Models that push risk out of system for advertiser
threaten traditional local ad models
10. Local Data Become ‘Commodity’
• Had been a primary source of value
• “Free” database of places can now be had from:
- CityGrid
- Google
- Facebook
- YPG
- Factual
- Placecast
• Not in Europe—yet
11. Local Data Become ‘Commodity’
“Two guys in a garage” via APIs can now build competitive local
sites/apps (not possible before)
Independent developers don’t
face same inertia, cost
structures or corporate
inhibitions
Better position to compete for
verticals or specialized
consumer apps
12. Online Brands Highly Perishable
• Examples: Friendster, MySpace, Digg
• Citysearch and now . . . Yelp?
• Yelp:
- Founded in 2004
- Became leading local brand in US through content and
dedicated community
- Almost bought by Google for $500M; now facing more direct
threat by Google
- Movement toward “lists” and “Likes” threatens longer form
reviews content
13. Google: Local-Mobile Juggernaut
• Local search
• Reviews
• Maps
• Navigation
• Shopping/products
• Voice search,
visual search
• All PC
mobile
Google “owns”
Android devices
15. Facebook Also Has Designs on Local
• Facebook has replaced Google as the “it” company
• Haven’t totally figured out local strategy
- Places
- Check-ins (+ Deals)
• Perhaps 2+ million SMBs with Pages?
- Active vs. presence only
- Penetration in some categories high
• Compare: Google Places (4M+)
16. Facebook Largest Mobile Network?
• FB: 200 million active (daily) mobile users
• Top mobile site/apps
• “About 70% of Facebook users are outside US"
Source: Nielsen (October, 2010)
17. Twitter Too
• More than 200 million users globally
• More than 65 million “tweets” per day
• Wants to figure out local
- Playing with deals
- Wants to offer ad product for SMBs
“We’re thinking of a more self-serve process to advertise on Twitter,
where a local coffee shop can advertise on the service looking for
Twitter users in the area . . .”
-- Biz Stone, Twitter co-founder
18. Rise of the Local Ad Network
• About 8 or 9 bona fide local ad networks (many in
mobile) that help monetize local impressions/searches
• High eCPMs
• Some YPs now involved (APIs, etc), but should have
been the network themselves
19. Explosion of User-Generated Content
• User-generated content has
exploded
• Whole businesses built
around reliance on
freelancers
• Demand Media: IPO
• Associated content bought
by Yahoo for $100M
20. Traditional Publishers Squeezed
• Traditional local media publishers need to use G, FB, TW for
distribution/exposure
• But G, FB, TW also trying to be marketplaces that make
traditional less necessary
• Sales channel/customer service (“hand holding”) never goes
out of style
• Local advertisers have more options, more confused than
ever
• Outlook for consumer usage less certain
22. Traditional Publishers: Identity Crisis
• A sales channel/agency for our advertisers and
onramp to network?
- SuperMedia: “the full service digital ad agency for
America's local small-to medium-sized businesses”
• A trusted consumer brand for local
information across platforms?
• Answer this: Why should consumers use IYPs
or comparable local directories?
23. Some Quick Summary Thoughts
• Google will “own” NAP lookups – the bottom
of the funnel
• Big brands dominate (but room for “flavor of
the month”). Perpetual instability
• Facebook becomes a local powerhouse (risk of
poor execution)
• Traditional local media struggle to compete
against either/both
• X-platform strategy required; mobile
continues to gain