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GROWTH HACKING

Neil Patel

Join the KISSmetrics
team!
kissmetrics.com/careers
@neilpatel
!

“Growth is important, and most great companies take it
seriously.”
Adam Nash
HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR

Customers?
HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR

Customers?
HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED

Fast!
Google AdWords
Cost per acquisition: $233$388
For a $99 product.
Fail.

HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution

Integrations
Work Emails
Embeds
Powered By
Free Stuff
Integrations
DOWN WIT’

O.P.P.
OTHER PEOPLE’S PLATFORMS
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations

Integrations make your product better
Measure your conversions and
revenue
Discover valuable integrations
Ask users about integrations
Make your partner pages awesome
Work Emails
Work Emails

HTTP://PODIO.COM
Work Emails

HTTP://YAMMER.COM
Work Emails
How to optimize “Work Emails”

Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every
company
Discover the engaging interactions
Embeds
Embeds

HTTP://KISS.LY/YTEMBED
Embeds

HTTP://KISS.LY/SSEMBEDS
How to optimize embeds

Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess
Powered By
Powered By
How to optimize “Powered By”

What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and
LTV
Measure individual effectiveness
Free Stuff
Free Stuff

HTTP://GRADER.COM
Free Stuff

HTTP://NEWRELIC.COM/ASI
Free Stuff

HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools

Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR

Your Product
YOU HAVE

No Excuses

$
We’re hiring. Join our team!
kissmetrics.com/careers

Neil Patel

npatel@kissmetrics.com

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