In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...HubSpot
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads
Mind-blowing stats that prove marketers and salespeople have been getting it all wrong when it comes to acquiring new customers.
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
Is crowdfunding a good option to launch your business or new product? Bill Carmody, CEO of Trepoint, pulls out some great insights from Jamey Stegmaier, author of "A Crowdfunder's Strategy Guide" and shares what he learned.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
Influencer Marketing Tricks - 20 Growth Hacks to optimize your influencer cam...Kirsty Sharman
This slideshare is a collection Influencer Marketing tips and tricks. Compiled after running 500+ Influencer Marketing campaigns. I have used many tactics over the years, but these 20 (on average) tend to drive the highest ROI when running influencer marketing campaigns. Hopefully they can add value to your next campaign!
Credit goes to:
Slide 4 - Josh Fletcher (and his hat) - incredible growth hacker, follow him here > https://www.linkedin.com/in/joshuafechter/
Slide 6 - Great Instagrammer, follow her here > https://www.instagram.com/beccadutkiewicz/
Want the last 10 tricks? Pop me a mail > kirsty@wepushmedia.com
Want to know more about Influencer Marketing? Connect with me on LinkedIn here > https://www.linkedin.com/in/kirstysharman/
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...HubSpot
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads
Mind-blowing stats that prove marketers and salespeople have been getting it all wrong when it comes to acquiring new customers.
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
Is crowdfunding a good option to launch your business or new product? Bill Carmody, CEO of Trepoint, pulls out some great insights from Jamey Stegmaier, author of "A Crowdfunder's Strategy Guide" and shares what he learned.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
Influencer Marketing Tricks - 20 Growth Hacks to optimize your influencer cam...Kirsty Sharman
This slideshare is a collection Influencer Marketing tips and tricks. Compiled after running 500+ Influencer Marketing campaigns. I have used many tactics over the years, but these 20 (on average) tend to drive the highest ROI when running influencer marketing campaigns. Hopefully they can add value to your next campaign!
Credit goes to:
Slide 4 - Josh Fletcher (and his hat) - incredible growth hacker, follow him here > https://www.linkedin.com/in/joshuafechter/
Slide 6 - Great Instagrammer, follow her here > https://www.instagram.com/beccadutkiewicz/
Want the last 10 tricks? Pop me a mail > kirsty@wepushmedia.com
Want to know more about Influencer Marketing? Connect with me on LinkedIn here > https://www.linkedin.com/in/kirstysharman/
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Real estate lead generation how to build a pipeline using social mediaThe Big Unit
The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/
Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
The Essentials: ABCs of Inbound Marketing (by Hubspot Partners)Saiful Islam
WRITTEN BY HUBSPOT PARTNERS
26 Fundamental Inbound Marketing Topics, defined by 26 different marketing professionals
This entire alphabet book is a collaboration between 28 unique HubSpot Partner Agencies.
Each one submitted an entry for a letter of the alphabet,
provided detail on the topic and its relationship with Inbound Marketing. To learn more about the participating agencies, check out the rest of this ebook!
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Revenue +Performance
1. REVENUE
performance
Monetization & High-Performance Marketing
YOU CAN’T WIN IF
YOU DON’T RUN
• BLUE BOOK Networks Survey
For 2015 Begins - see back cover!
• Converting Social Media Traffic -
It Works!
• How To Ask For An Affiliate
Marketing Pay Raise
Fall 2014 : Vol. XIII : Issue 19
4. 2 REVENUE+performance – ISSUE 19
WE BUILD BIG The old models of PR, brand and advertising are
dead. Nobody needs to read your press release
this morning. No one cares about your blog post.
Everyone is busy.
What’s a marketer to do? How do you break through
the clutter? How to be heard above the white noise?
We know how. We specialize in crafting compelling
messages across many platforms. Social media,
video, mobile, print, direct mail - that’s what we do.
• Content & Social Marketing Strategy
• Social/Local/Mobile Marketing
• Media Planning/Buying for Social
• Responsive & Mobile Web Design
• Conversion Optimization
Talk to us. We’re an agency that gets it.
Find out more today at:
mThinkAgency.com
Email us a question or an RFP:
create@mthinkagency.com
mThink
create@mthinkagency.com // (415) 371-8800
55 New Montgomery St., Suite 617 • San Francisco, Ca 94105
5. Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The
social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a
conversion-centered social media strategy can yield real ROI.
revenue.mThink.com 3
Industry Insights: Social Media
Secrets of Social Media Conversion
By Chris Trayhorn, Social Influencer Marketing Group, mThinkAgency
The idea that social media traffic doesn’t convert is so widely
held by now that many companies don’t even test it. The
phrase, “there is no ROI in social” has become almost a cliche.
But like most cliches, while there may be a kernel of truth to it,
there is also a much more nuanced - and profitable - reality.
Of course social media traffic converts. It is made of people,
after all, and the last time I checked people are what you need
in order to get conversions. So the question isn’t whether
social media traffic converts. It is, how do we get it to convert
profitably and predictably? How do we turn those reading-viewing-
sharing people into buyers and form-fillers?
In order to do that, we need to think about the difference
between short and long conversion
funnels. As an example, paid SEM
represents a classic short conversion
funnel: you advertise, and someone who is
already in buying mode clicks on your ad
and goes to your landing page. This works
because search engines attract people who
are already at near the end of their buying
process – they’re just looking for the best
posible deal.
Social media by its nature isn’t normally
targeted at people near the bottom of the
conversion funnel, but there’s no reason
why your particular social media content shouldn’t be. Think
of it this way: a large percentage of people on social media
platforms at any given time will also use Google or Bing on the
same day. They are buying stuff all the time, even if it’s not top
of mind when they are on Facebook or YouTube.
What that means is that there is an opportunity to reach
people with the right kind of content at the right time, and
in doing so, to bypass the big search engines. Video product
reviews on YouTube, for example, can lead a prospective
customer by the hand, create trust and then maximize
conversion on a subsequent landing page, better than any
95 character text ad. The key is to treat social media traffic
differently - although this often simply means treating it with
the same level of respect you normally give to paid search
traffic.
Let’s summarize six takeaways on this subject: the secrets of
social media conversion.
• Focus on the right social networks. There are lots of them,
Video product reviews
on YouTube can lead a
prospective customer
by the hand, create trust
and then maximize con-version
better than any
95 character text ad
but unless you have a good reason to choose one of the
smaller ones, stick with the giants. Facebook, of course.
Twitter, although some find that there’s too much poor
traffic. YouTube, best of all for product reviews and traffic
quality. And Google+, just because its Google and so you
will probably benefit from better search rankings and any
number of other, hidden algorithm-related goodies.
• Use a proper landing page and make sure it matches the
social media traffic source. If you were running a paid
search campaign on Google you would probably create a
dedicated landing page and ensure it was optimized for the
search terms on which you were bidding. You might even
have multiple landing pages, each optimized for a different
search term group. So why wouldn’t you do
the same for your social media traffic? Make
the effort to create a sales funnel that feels
“right” and you will reap the benefit.
• Use social media widgets and
testimonials on the page in order to
establish authority and trust. In social,
popularity can often function as a
substitute for reputation, meaning that
even if potential customers don’t know your
brand personally, they are more likely to
give you the benefit of the doubt if they can
see that you are popular.
• Optimize for mobile, the whole way through the sales
funnel. Mobile social media traffic is huge, so if you’re
serious about making it convert, ensure the your landing
pages, shopping carts and forms all work beautifully and
seamlessly across a wide range of mobile devices.
• Include a strong call-to-action in all of your social media
content. It doesn’t have to be as in-your-face as “buy this
now!” but it should at least encourage the reader/viewer to
be an active participant in the sales process.
• Encourage sharing. If, on average, each visitor to your
squeeze page finds just one thing that’s worth sharing
with their friends, then your marketing reach has just been
increased exponentially. Make sharing as easy as possible,
on as many platforms as is practical.
Social media traffic really does convert. But it can’t be
treated just like paid SEM traffic, or even display. Treat it with
respect and profitable campaigns will follow.
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Conversion – Luke Kling, Peerfly
Playing with By Luke Kling, Peerfly
When people start affiliate marketing the only thing
they really care about at first is getting conversions.
Logic says that if they can get conversions then they will
start making money. In reality, while this is mostly true,
conversions on their own do not actually mean that a
campaign will make money. An affiliate can generate
thousands of leads or sales and still be losing money
if they are spending too much on buying traffic, for
example. In other, it’s all about ROI.
If you are ROI negative on your campaign then it
doesn’t matter how many conversions you generate.
In such a situation, it is even possible that the more
conversions you generate the more money you will
actually lose. The good news is that much of the time,
the difference between a profitable campaign and a
losing one is just a small fraction of the revenue your
campaign is actually producing. But, aside from testing
and optimizing as much as possible, what else can you do
to improve profitability?
The point to be aware of is that, in spite of the negative
ROI that you are experiencing, there is at least one
organization that is making money off your campaign:
the affiliate network or affiliate program from which
you are getting the offer. Every network or program
has a percentage of the commission that they keep
for themselves. The margin will vary from company to
company, but there is almost always a margin that is held
back. What you need to do to help bring your campaign to
profitability is to reach out to the network or program and
see if they will give you a piece of that margin.
Basically, I’m suggesting that you should ask for a pay
increase on the affiliate offer – this is perfectly fine and
acceptable in almost every single case. The company from
which you are getting the offer will be making money
from every conversion you generate. If you have to stop
your campaign because of lack of ROI, then the network
will lose out on that revenue. It is in their best interest
that you run traffic through their network, so don’t be
afraid to ask them for a raise.
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the Margin
So, how should you go about asking for a pay
increase? Well, this is the time to begin building on your
relationship with the affiliate manager you were assigned
when you first applied and were approved into the
network or program. It’s their job to help you.
So, in order to get a pay increase, the simplest and best
approach is just to reach out to your affiliate manager and
ask for one. I recommend e-mailing them so you have a
record of the conversation. Explain that your campaign
is on the brink of hitting profitability and you would
By hitting profitability you will be
able to optimize and scale your
campaign, making everyone more
money
like a pay increase to help make it profitable. By hitting
profitability you will be able to optimize and scale your
campaign, making everyone more money.
This is a very simple and logical request and in my
experience, most affiliate managers will repsond
positively. I have personally been an affiliate manager for
nearly 10 years and I have given pay increases on well over
90% of the requests I have received, with the associated
campaigns generating millions of extra dollars in revenue
for my affiliates and my network.
All you have to do is ask! Prove that you will make
the pay increase worth the decrease in margin for the
network or program and they’ll happily give it to you.
Everyone loves a win-win situation, especially when that
win leads to more revenue!
Let’s make some money.
About Luke Kling
Luke Kling is the Director of Marketing for PeerFly.com, ranked by the Blue
Book as one of the top CPA networks in the world.
8. Social Commerce – Melissa Feemster, Rakuten LinkShare
Affiliate Opportunities In Social Commerce:
What’s Not to “Like”?
by Melissa Feemster, General Manager, Senior Vice President, Rakuten LinkShare
It’s hard not to notice the ways that social media has infiltrated
the online shopping experience. From customer review sites to
private Pinterest boards to Amazon now allowing you to shop
through Twitter, there’s no looking back. It’s almost impossible to
imagine buying a product today without getting a second opinion,
either from a trusted third party or a Facebook friend. This fusion
of social media and e-commerce has led to the rising popularity of
social commerce platforms and, therefore, more opportunities for
the affiliate channel.
Social commerce platforms organize shopping around people
as opposed to requiring shoppers go site-to-site searching for the
ideal product. They tap into the insight that consumers want and
need through two-way dialog with other consumers before they
make a purchase.
For example, imagine you’re on the hunt for a new summer
wardrobe. If you go to a popular social commerce platform
like Wanelo, you can find great options along with insight from
customers who have experience with the merchants and/or the
products. And if a shopper comes across a great find, they can
easily post it to the site for others to comment on or purchase.
The more you contribute to social commerce sites, the more
you’ll be rewarded. Rewards can take various forms such as
of credits on the site, commissions and higher visibility in the
community.
Also, since a lot of social commerce sites present the best price
available, this helps reduce the need for consumers to leave the
site and comparison shop before committing to a purchase.
The foundation of social commerce is built around the concept
that that the more you share, the greater the experience will be
for all involved.
Social Commerce: Fad or The New Business Model?
Some may argue that social commerce is a passing fad,
especially if they’re reading doom and gloom headlines about
Facebook’s declining popularity among teens or Twitter’s recent
earnings results.
Regardless of the financial performance or current popularity
of this week’s hot social network, the reality is that the underlying
technology that supports social commerce is here to stay.
According to analysts at Booz & Co, social commerce will reach
$30B by the year 2015.
Albeit evolving, the ability to bring unbiased user
recommendations into the shopping experience through social
media has forever changed the e-commerce landscape. It comes
down to this -- consumers that can see validated, third party
product reviews and their friends’ recommendations alongside
products will feel more confident about their choices and are
more likely to make more purchases from these sites.
6 REVENUE+performance – ISSUE 19
The Opportunities for Affiliates in Social Commerce
Underscoring the growing opportunities in social commerce,
recent data from Rakuten LinkShare found that the average order
value on social commerce sites is 87 percent higher than the
network average.
So how can the affiliate channel get in on the social commerce
action? Following are three recommendations for getting
immersed and succeeding in the emerging social commerce
space.
1. Watch and learn. That may sound like an obvious first step
but keep in mind that the social commerce business model
is different. Social commerce sites have a vetting system
in place to ensure that customer feedback is genuine and
reviewers are not simply endorsing products for their own
personal gain. Therefore, it’s worth investing the time to
really understand how these sites work before making
recommendations.
2. Work with your affiliate network to get an introduction to
the marketing teams at social commerce sites so you can
better understand their affiliate marketing model. From there,
collaborate with your network and the social commerce site
to develop and execute the strongest campaigns.
3. Share your expertise. The rise of niche bloggers, such as those
following fashion or the mommy blogger set have shown that
subject matter expertise pays off, especially in the affiliate
channel.
The more insight and value publishers can bring to a
community, the more rewards they’ll earn on a site, therefore
raising their profile and potentially increasing commissions
(depending on the site’s reward system).
For example, Luvocracy has built a rewards structure where
members can earn a percentage of purchases that were generated
from their recommendations.
Also, the higher a publisher’s profile is, the more likely it is that
shoppers will take note of their expertise and may also venture
over to their site.
Social commerce sites are eager to work with the affiliate
community. If you haven’t yet explored these opportunities, now
is the ideal time.
About Melissa Feemster
Melissa Feemster is General Manager, Senior Vice President, Rakuten Link-
Share. Prior to LinkShare, she worked in Account Management at Ogilvy, in
brand management at Campbell Soup Company and in Corporate Commu-nications
at McDonald’s Corporation. Melissa holds an MBA in Marketing
from the University of Pennsylvania’s Wharton School of Business and a BA
from DePauw University.
10. Networking – Jeannine Crooks, Affiliate Window
Understanding the Differences
Between Affiliate Networks and CPA
Networks
By Jeannine Crooks, Affiliate Window
When selecting a performance marketing network, it is
important to be aware of the differences between affiliate
networks and CPA networks. A successful campaign
requires the right balance of key considerations including
the type of product or service, preferred support level,
affiliate base composition, methods of traffic generation,
compliance monitoring, acceptable commission levels
and reach in addition to cost. By picking the right balance
of each of these points, merchants can position their
programs for optimal success.
While some lump both types of networks together, there
are actually several key differences between the two.
Affiliate Networks – Within this
group, merchants can choose between
full service affiliate networks or tracking
solutions. Full service networks
provide comprehensive transactional
tracking, dedicated program support,
initial affiliate screening and ongoing
compliance reviews to ensure affiliates
adhere to each merchant’s terms &
conditions. They usually attract a broad
affiliate base, including content, coupon,
comparison, display, email, loyalty
and cashback affiliates. Many offer
some form of affiliate recruitment support, ranging from
interface functionality to team members actually recruiting
on behalf of the merchant.
Tracking solution networks also provide comprehensive
tracking, but limit the level of the other services. For
example, rather than having a specific account manager
assigned to the program, a small team may provide
support for the entire merchant base.
In both cases, commissions are paid on either a
percentage or fixed basis, depending on the product. Since
physical products are frequently involved, commissions
normally range from approximately 4-20% of the sale
price. Affiliate networks are most appropriate for
companies with all types of retail products and services or
lead generation.
A successful campaign
requires the right bal-ance
product, support level,
affiliate base composi-tion,
generation...in addition
to cost
8 REVENUE+performance – ISSUE 19
CPA Networks – Programs such as lead generation,
digital downloads, ebooks, and continuity programs
(monthly shipments of a product) frequently choose CPA
networks. Merchants usually use the network’s interface
to create their own program, uploading all of the banner
ads, terms & conditions, acceptable affiliate types, etc.
CPA affiliates tend to use pay-per-click, pay-per-view,
pop ups and pop-unders, retargeted ads, email and display
advertising to generate high volumes of traffic. Most of
these strategies involve a cost for the affiliate; therefore to
be successful in competing for affiliates on CPA networks
merchants must pay commissions of
50-75% or higher of the sale price. Leads
or free downloads are also expected to
offer a high commission level to justify
their promotion. Payments are usually
a fixed amount per lead or download,
and usually are paid out fairly quickly,
frequently within 7 days or less.
Traditionally merchants have no
visibility into the affiliate base or how
their program is being promoted, though
this can change based on a program’s
success. Unless specific arrangements
of key consider-ations
including type of
methods of traffic
are made, programs may also be “re-brokered” or shared
with another CPA network which subsequently signs
affiliates to offer the same product at a lower commission
rate due to the second network’s override.
Before signing with a network, make sure to ask the
sales person about each of these factors in order to fully
evaluate all costs and opportunities.
About Jeannine Crooks
Jeannine Crooks is a Senior Account Manager with Affiliate Win-dow
US. She is responsible for optimizing program performance for
international merchants and was named “Best Network Rep - 2013”
by the ABestWeb affiliate forum. She is a frequent speaker at Affili-ate
Summit, Blog World Expo, and Bloggy Con.
11. Blue Book Top Networks for 2014
CPS Networks CPA Networks
Network URL
1 MaxBounty maxbounty.com
2 PeerFly peerfly.com
3 Clickbooth clickbooth.com
4 Neverblue neverblue.com
5 Matomy Media
Group
matomy.com
6 W4 w4.com
7 Adknowledge adknowledge.com
8 Adscend Media adscendmedia.com
9 CPAWay cpaway.com
10 Mundo Media mundomedia.com
11 Above All Offers abovealloffers.com
12 Affiliate Venture Group affiliateventuregroup.com
13 A4D a4d.com
14 Convert2Media convert2media.com
15 Diablo Media diablomedia.com
16 Millionaire Network millionairenetwork.com
17 Fluent fluent.com
18 Adperio adperio.com
19 CPA Trend cpatrend.com
20 AdWork Media adworkmedia.com
Network URL
1 Rakuten
LinkShare
linkshare.com
2 CJ by Conversant cj.com
3 ClickBank clickbank.com
4 ShareASale shareasale.com
5 Affiliate Window/
zanox
us.affiliatewindow.com
6 AvantLink avantlink.com
7 Amazon Affiliates affiliate-program.
amazon.com
8 LinkConnector linkconnector.com
9 TradeDoubler tradedoubler.com
10 eBay Partner
Network
ebaypartnernetwork.com
11 Avangate avangate.com
12 oneNetworkDirect onenetworkdirect.com
13 FlexOffers flexoffers.com
14 Webgains webgains.com
15 Affiliate Future affiliatefuture.com
16 Facebook facebook.com
17 AffiliateNetwork.com affiliatenetwork.com
18 RevenueWire revenuewire.com
19 Performance Horizon Group performancehorizon.com
20 Impact Radius impactradius.com
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