SlideShare a Scribd company logo
Social Media Know How Wednesday 4 th  November 2009 Trainer:   Mark Ellis
Agenda for the day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A bit about me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
is really just a label for the way the internet looks today
Who are you trying to reach? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And how are you  communicating with them?
 
Immigrants  vs. Natives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Long Tail
Terms and Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a blog? ,[object Object]
What is a blog? ,[object Object],[object Object],[object Object],[object Object],Blogging tools
Blogging: stories with words ,[object Object],[object Object],[object Object],[object Object],[object Object],Where to search for blogs
Blogging Case Study ,[object Object]
Blogging case study
 
[object Object],[object Object],[object Object],[object Object]
Impact of blogging
 
Does it make any difference? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get people to read your blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Which Service is Right for You? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Which Service is Right for You?
[object Object],[object Object],[object Object],[object Object],Which Service is Right for You?
Trend towards microblogging ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],http:// twitter.com/Wossy
[object Object],[object Object],[object Object],[object Object],http:// search.twitter.com /
 
 
Twitter applications six types of  tweets
Top tips for Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Twitter profile ,[object Object],[object Object],[object Object],[object Object]
Blogging: stories with Pictures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social bookmarking? ,[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object]
 
Onto the computers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],(And wikis too!)
What’s a wiki? ,[object Object]
 
Camera options ,[object Object],[object Object],Kodak Zi6 £85 – 112 (Amazon.co.uk)
More professional and costly equipment
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Storytelling  Audio Slideshows
 
 
Practical Exercise
A personalized page
 
 
 
 
 
 
 
 
 
Manchester Libraries
 
 
 
 
[object Object]
What is a social network? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Niche social networks http://www.rspb.org.uk/community/ http://www.allaboutpets.org.uk/home.aspx
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/home.php#/press/info.php?statistics
Fan page
Closed v Open social networks ,[object Object],[object Object],[object Object],[object Object]
Examples of successful NING groups ,[object Object],[object Object]
 
[object Object],These are the tools that allow you to do something

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