Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
Better Business Blogging is a presentation providing an overview on the different kinds of blogs and the opportunities with the development of a corporate blog.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Effective Blog Marketing With A StrategyJane Sheeba
Here are some of the advanced strategies to market your business with your blog EFFECTIVELY.
For more information, head over to >> http://www.probloggingsuccess.com/blog-marketing-strategy/
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
India has 28 world heritage sites and 25 bio-geographic zones. The country’s big coastline provides a number of attractive beaches, diverse offerings such as adventure, rural and wildlife tourism.
India ranked 12th among 184 countries in terms of travel & tourism’s total contribution to Gross Domestic Product (GDP) in 2012. The sector’s direct contribution to GDP totalled US$ 34.7 billion in 2012 and is expected to grow to US$ 40.8 billion in 2013. Over 2013–23, the direct contribution is expected to register a growth of 7.8 per cent per annum.
Over 6.6 million foreign tourist arrivals (FTAs) were reported in 2012, expanding at compounded annual growth rate (CAGR) of 7.8 per cent during 2005-12. The total foreign exchange earnings (FEEs) from tourism grew over US$ 17.7 billion in 2012, registering a CAGR of 13.1 per cent during 2005-12. In February 2013, FEEs increased by 11.4 per cent to reach US$ 3.4 billion from US$ 3.1 billion in the same period in 2012.
Strong growth in per capita income in the country is driving the domestic tourism market. A shift in demographics with rising young population (coupled with changing lifestyles) is leading to greater expenditure on leisure services. The tourism policy of Government of India (GOI) aims at speedy implementation of tourism projects, development of integrated tourism circuits, special capacity building in the hospitality sector and new marketing strategies. In the hotel and tourism sector, the government has also allowed 100 per cent foreign direct investment (FDI) through automatic route.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Effective Blog Marketing With A StrategyJane Sheeba
Here are some of the advanced strategies to market your business with your blog EFFECTIVELY.
For more information, head over to >> http://www.probloggingsuccess.com/blog-marketing-strategy/
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
India has 28 world heritage sites and 25 bio-geographic zones. The country’s big coastline provides a number of attractive beaches, diverse offerings such as adventure, rural and wildlife tourism.
India ranked 12th among 184 countries in terms of travel & tourism’s total contribution to Gross Domestic Product (GDP) in 2012. The sector’s direct contribution to GDP totalled US$ 34.7 billion in 2012 and is expected to grow to US$ 40.8 billion in 2013. Over 2013–23, the direct contribution is expected to register a growth of 7.8 per cent per annum.
Over 6.6 million foreign tourist arrivals (FTAs) were reported in 2012, expanding at compounded annual growth rate (CAGR) of 7.8 per cent during 2005-12. The total foreign exchange earnings (FEEs) from tourism grew over US$ 17.7 billion in 2012, registering a CAGR of 13.1 per cent during 2005-12. In February 2013, FEEs increased by 11.4 per cent to reach US$ 3.4 billion from US$ 3.1 billion in the same period in 2012.
Strong growth in per capita income in the country is driving the domestic tourism market. A shift in demographics with rising young population (coupled with changing lifestyles) is leading to greater expenditure on leisure services. The tourism policy of Government of India (GOI) aims at speedy implementation of tourism projects, development of integrated tourism circuits, special capacity building in the hospitality sector and new marketing strategies. In the hotel and tourism sector, the government has also allowed 100 per cent foreign direct investment (FDI) through automatic route.
Digital Marketing and Tourism
Leon CK Leong (Chief Business Development Officer,
Techsailor) and Anshul Jain (Chief Executive Officer,
Thoughtbuzz), presented this deck at iMedia Brand Summits, Asia. #imbsummit
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
This presentation covers the Who, What, Where, When, Why of Blogs; Blog Business Cases; Blogging Software; Create a Blog; ‘Pimping’ your Blog; How and What to Write; Promoting your Blog; Measuring Success; and Making Money with Blogs
This presentation covers:
The Who, What, Where, When, Why of Blogs
Blog Business Case
Blogging Software
Create a Blog
‘Pimping’ your Blog
How and What to Write
Promoting your Blog
Measuring Success
Making Money
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3. Whatis a blog ? A blog (a contraction of the term "web log")is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order so that the internet user get the newest information. The ability of readers to leave comments in an interactive format is an important part of many blogs. Microblogging is another type of blogging, featuring very short posts (web entries)
4. A blog is basically a streamlined website that has easier technology and is designed to facilitate a two-way conversation. Word of mouth marketing
5. More on Blog Bloggers are those who write (called posting) original articles for the blog and/or oversee the editorial process of a blog. Commenters refer to the online public who read and interact with the blogger(s) by leaving a ‘comment’ on a blog post. Content is a common term for the information written on the blog. Blogosphere is a term for all blogs as a family and their interconnectivity - a ‘social network’ of all blogs. It is common practice that blogs link to each other and share or comment on each others’ posts. Syndication/RSS Feeds (really simple syndication)- Syndication means the ability to make blog content available for other bloggers to use and publish, typically at no cost.
8. A blog is more than a voice People recognize marketing spin whentheyseeit, whattheywantisauthenticity. Communicatingyourdreams, goals, strategies, triumphs and failurestransparently to customers and prospects.
9. Blog is a thought leadership ! People rarelyspend money or invest in a product or service if theydon’t trust the people behindit Building a reputation in the industrythatisrecognized and respected, such as the travelindustry.
12. Conversational Content - Blog content is designed to be an opinionated, two way conversation. It is based on personal interests, expertise, etc. This applies to a corporate or organizational blogs.
13. Reader Interaction - Blogs by nature invite reader commentary. It is recommended to allow comments, with or without an approval feature.
14. Freshness - Frequent posting is necessary to attract readers, create stickiness, gain credibility, and rank in search engines. No less than once weekly.
32. 43% of blog visitors notice ads on blog websites
33.
34. Blogs: Why is it successful ? There are more than 133 million blogs with 1.5 million created weekly. 94 million US blog readers and 23 million American bloggers. Nearly 1 million blog posts every 24 hours. 95% of the top 100 US newspapers have reporter blogs. Blogs in 81 languages and 66 countries. Resource: Technorati’s State of the Blogosphere 2008
78. Identifyyour audience The oneswho are involved in the tourisme promotion: Institutionals, tourist offices, …. The TouristOperationalActors Hotels, B&B, .. Attractions providers, museums, …. E-commerce actors Aggregators, pure players, TO on line, … Remember that they are Consumers before Members Remind them of the WIIFM - What’s In It For Them ?
79. Setting Up & Owning Your Blog How to Select a Blog Name Make it: Easy to remember & spell Make it: Relevant to your business Make it: the same as the URL Make it: Letters only; no numbers, punctuation, etc. Don’t use “blog” in the name - it’s redundant Secure the Domain Name Use a free service, but buy the domain name www.bastillemarketing.com, not www.bastillemarketing.blogspot.com Google or GoDaddy.com - very simple instructions Buy the .org, .com, .net, etc - its worth the $10/year for people to find you easily! The Intersection of Blogs and Print Incorporate your blog into ALL print pieces; Wherever your website is printed, so should be your blog Insert it in your email signature (Read our blog: www.associationABC.com) & in your website
92. The Anatomy of a Blog Clean design; easy navigation Topic Tabs Subscribe Feature Follow Me Buttons About Tab Advertising Tab - easily could be a Donate Tab Date & Author - linked to bio
93. The Anatomy of a Blog Easy to Share via Twitter Clean design of blog post Picture insert; yet not cluttered (pls credit all photos!) Interactivity - recent comments; frequent commenters; encourages time spent on the page
106. Instead of focusingmy communication on my B&B, my main objective was to sharemy passion and knowledge on myregionwith the visitors, to givethempersonnalisedadvices on whattheirholidayscouldbe.
107.
108. CDT Calvados created a blog on a historicalcharacter, Guillaume le Conquérant,greatsymbol for NormandyThis mixed modern/historywithgeolocalisation of the battleson Google Maps, pictures on flickr & videos. Tags are named “crown”, “Pape” or “Duché de Normandie”.A spaceisdedicated to childrenwith a videao, quizz and a booklet.OnlyFacebook page &Twitteraddress are missing La Fabuleuse Epopée
109. A blog not from a company but the ownerhimself !
110.
111. The authorswho tell stories on Creuse are real « Creuse » lovers & from Creuse! Theirpictures are clearlyfeaturedon the right with links to each of them. Message becomesthusmuchclearer for the internet user.
117. A sample on a avdertising blog Creation of a website to support an offline advertisingcampaign 2005-2006 : cigale campaign 2007 : Ne partez plus en vacances, le blog New community trends, new travellers ‘ behaviours = enhance the everyday life, provide an authenticenvironment, full of simplicty, complicty and sharings Ne partez plus en vacances ! For a new internet area Create a community in whicheach one canfinditsown place and participate. = source of information for Bouches du Rhône Communication platforms .
120. Go beyond the personalityshownthrough the traditionnaladvertisingcampaign. Reinforcetheiridentity via the blog .
121. Addressadded value to the destination throughpeople’s passions, e.g. culture, outdooractivities, art and tradition and throughtheir place of residence - Arles Camargue, Marseille Aix, Provence.
124. 5. The contreversy True or fake blog ????? At the launch of the bog, 2 bloggerscritizised the initiative. The blog coulddeceive the internet user by not givensincere information Reactionwas : A clear introduction addressed to to the commenters: Le blog nepartezplusenvacances.com vous est proposé par le comité départemental du tourisme des Bouches-du-Rhône (www.visitprovence.com). Damien, Sabine, Roberto et Jeanne sont des personnages fictifs, créés pour la campagne de communication nationale du CDT13. Mais leurs conseils sont néanmoins sincères, avisés et ont bel et bien été vécus par notre quatuor local, chargés de vivre par procuration les folles aventures de nos quatre amis, à savoir : Gilles / Damien (CDT13), Carole / Sabine (CDT13), Greg / Roberto (1=2) et Aurélie / Jeanne (1=2). 2. The bloggersparticipatedin the discussions raised on thissubject .
125. 6. The Conclusion Almost 100 000 visitors in lessthan 2 years Substantial impact on the SEO A loyal audience Positive comments : « Oh merci ! Merci beaucoup pour tous ces conseils qui font du bien !! Une petite bulle de fraîcheur ! » « Je suis marseillais et j'oublie toujours cette superbe Vieille Charité. Et bien des chroniques d'art comme la tienne, ça me réveille : je vais y aller, té ! » « Je ne connaissais pas ce numéro, merci ! Et pourtant je suis marseillais depuis... sept ans ? déjà ? » A free editorial content A truetone for eachcharacter Picturestaken on the spot But the blog did not look real enough: Tooprofessionnal: with a perfect design Should have selectedtrue people but not professionnals Tooearly (2007) for non experiencedbloggers
