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What is
Social
Media
“Social Media is a social trend in
which people use technologies to get
the things they need from each other,
rather than ...
History of
Social Networking
1971• The first email was sent between
two computers
1978• BBS (Bulletin Board System)
was developed for public
1979• First attempts with commerical
online services started with the likes
of “Prodigy” and “Compuserve”
1992-94• Launch ...
1997• Launch of Social Sites – Forum
(phpBB, vBulletin), Dating sites
• Launch of “Six Degrees”, AOL
Instant messenger
198...
2002• Sees the launch of “Friendster”
– riding on web 2.0, first general
social network, about 90m users
currently
1999• “...
2003• “MySpace” is launched – Allows
customization of profiles
• Most popular social networking
site in 2006
2003• Launch ...
2004
• Orkut is owned and operated by Google
• Launched in 24 January 2004
2004-06• A 2004 Harvard only social
network site goes public by
2006 & it is “Facebook”
2006• “Twitter” is launched –
Allo...
2011• After multiple attempts –
Google launches
“Google+”
1971
• Email
1978
• Bulletin
Board
System
(BBS)
1979
• Commercia...
Blogspot
Blog storage service that allows users to
create and store blogs.
www.blogger.com
Launched 1999
• Google account ...
• 2004 - Facebook (founded by Mark Zuckerberg at Harvard as
thefacebook.com)
• largest and fastest growing site in the wor...
A social utility that connects people with
friends and others all over the world.
• It’s Free to anyone with a valid email...
Facebook Myths
• You have to be someone’s friend in real life
to be their friend on Facebook.
• You have to have something...
What is Orkut? Orkut
• Forum community owned by Google
• Help users meet new and old friends and
maintain existing relatio...
Cons of Orkut?
• Bad impact on the Indian society
• Too much competition (Facebook, Myspace)
• Information overload
• Hard...
Reid Hoffman
Allen Blue
Konstantin Guericke
Eric Ly
Jean-Luc Vaillant
•Founded in December 2002
and launched on May 5, 2003
A business-oriented social networking site – mainly
used for professional networking.
• Sign up and establish your profess...
2006-Twitter
Creation, in March 2006, and its launch in July 2006.
known as a “SMS OF INTERNET”.
Founded by Jack Dorsey
•Twitter is a free social networking and micro-
blogging service that enables its users to send and
read messages known as...
•Twitter helps linking up with a community of people who share
your interests.
•Live event reporting: finding out what peo...
Twitter
You can follow people,
people can follow you.
It’s not
stalking…it’s
following.
Software application that allows users
to make voice calls over the internet.
www.skype.com
Launched 2003
• Free to sign u...
• Offers two types of accounts: Free and Pro
• Free account users can upload up to 100 MB of
images a month and 2 videos –...
Google launched the Google+
service as on June 28, 2011
Google+ is the new social networking
site by Google. The Google+ p...
Features
Circle:
Circle based privacy
Have you ever wanted your photo on
Facebook but not want your boss to see
it? In Goo...
Hangouts :
Video Conferencing on Web
Multiple video streams at
once.
You can have a video call with more than ten friends ...
Features
Stream:
See/Share what/whom you want
Stream is the place where you can see/share content with people within your ...
Social networking advantages:
•You can promote your site or business for free: If we have a
business or site we can promot...
Social networking will help you get in touch with classmates and childhood friends.
Discovering all these individuals with...
The Disadvantages Of Social Networking Sites:
•The most glaring disadvantage of social networking sites is the risk of
ide...
Questions? Comments?
Social networking
Social networking
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Social networking

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SOCIAL NETWORKING

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Social networking

  1. 1. What is Social Media
  2. 2. “Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.”
  3. 3. History of Social Networking
  4. 4. 1971• The first email was sent between two computers 1978• BBS (Bulletin Board System) was developed for public
  5. 5. 1979• First attempts with commerical online services started with the likes of “Prodigy” and “Compuserve” 1992-94• Launch of “Tripod”, “Geocities” – A user generated site. (I was used it till early 2004)
  6. 6. 1997• Launch of Social Sites – Forum (phpBB, vBulletin), Dating sites • Launch of “Six Degrees”, AOL Instant messenger 1988-96• Launch of IRC (Internet Relay Chat • Launch of “ICQ” in 1996
  7. 7. 2002• Sees the launch of “Friendster” – riding on web 2.0, first general social network, about 90m users currently 1999• “LiveJournal” launched – unlike Six Degrees, this was built around constantly updated blogs
  8. 8. 2003• “MySpace” is launched – Allows customization of profiles • Most popular social networking site in 2006 2003• Launch of “LinkedIn” – first professional social networking site
  9. 9. 2004 • Orkut is owned and operated by Google • Launched in 24 January 2004
  10. 10. 2004-06• A 2004 Harvard only social network site goes public by 2006 & it is “Facebook” 2006• “Twitter” is launched – Allows live update of messages upto 140 chars
  11. 11. 2011• After multiple attempts – Google launches “Google+” 1971 • Email 1978 • Bulletin Board System (BBS) 1979 • Commercia l Internet 1992 • User Generated Content – Tripod, Geocities 1996 • ICQ 1997 • Six Degrees 1999 • LiveJournal 2002 • Friendster 2003 • Linkedin, • MySpace 2004 • Facebook 2006 • Twitter 2011 • Google+
  12. 12. Blogspot Blog storage service that allows users to create and store blogs. www.blogger.com Launched 1999 • Google account holders are pre-registered – simply sign in with your Google account information and you are ready to create a blog. • Customize a template using the template designer. • Post text, photos, and videos to your blog. • Start writing! It’s shared with the world.
  13. 13. • 2004 - Facebook (founded by Mark Zuckerberg at Harvard as thefacebook.com) • largest and fastest growing site in the world • membership initially limited to Harvard students,but was expanded to other colleges in the Ivy League; later expanded further to include any university student, then high school students,and, finally, to anyone aged 13 and over
  14. 14. A social utility that connects people with friends and others all over the world. • It’s Free to anyone with a valid email address. • Chat openly on people’s walls, or behind closed doors in a Facebook message. • Upload pictures or videos onto your profile. Tag your friends so whatever you uploaded shows up on their profile. • Write status updates on your own profile – what you’re doing, will do, or have already done. • Keep “track” of your friends through the newsfeed.
  15. 15. Facebook Myths • You have to be someone’s friend in real life to be their friend on Facebook. • You have to have something interesting to say to post a status on Facebook. • Facebook destroys your social skills. • Facebook is going to sell your pictures.
  16. 16. What is Orkut? Orkut • Forum community owned by Google • Help users meet new and old friends and maintain existing relationships
  17. 17. Cons of Orkut? • Bad impact on the Indian society • Too much competition (Facebook, Myspace) • Information overload • Hard to tell if people are lying • Misused to promote hate crimes
  18. 18. Reid Hoffman Allen Blue Konstantin Guericke Eric Ly Jean-Luc Vaillant •Founded in December 2002 and launched on May 5, 2003
  19. 19. A business-oriented social networking site – mainly used for professional networking. • Sign up and establish your professional profile online. • Profile is set up like a resume – previous jobs, current job, education etc. • Network with experts to find new ideas and opportunities in the field of your interest. • Find colleagues and friends all across the professional world. www.Linkedin.com
  20. 20. 2006-Twitter Creation, in March 2006, and its launch in July 2006. known as a “SMS OF INTERNET”. Founded by Jack Dorsey
  21. 21. •Twitter is a free social networking and micro- blogging service that enables its users to send and read messages known as tweets. •Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers •Twitter is ranked as one of the ten-most-visited websites worldwide.
  22. 22. •Twitter helps linking up with a community of people who share your interests. •Live event reporting: finding out what people are talking away from conferences, debates, sporting events, etc., in real time TWITTER IS GOOD FOR: •With twitter you can be hyper connected with your friends and always know what they are doing •Quick Human Answers: Ask folks on your friends list which digital camera to buy for under 5,000 rupee, and you will get a stream of responses in a short time •Faster news spread: twitter lead the media in breaking news about us airways flight crashing in New York Hudson river. Twitter users broke the news of the incident around 15minutes before media alerted the viewers
  23. 23. Twitter You can follow people, people can follow you. It’s not stalking…it’s following.
  24. 24. Software application that allows users to make voice calls over the internet. www.skype.com Launched 2003 • Free to sign up – Users create a profile where they can add Skype contacts. • FREE video/voice calls through Skype to other users. • Calls/Text messages to landlines and mobile phones can also be made – for a small fee. • Video conference with multiple people at the same time. • Instant messaging capable.
  25. 25. • Offers two types of accounts: Free and Pro • Free account users can upload up to 100 MB of images a month and 2 videos – Pro is unlimited • Users organize photos using tags – this allows people searching for images related to certain topics to find them quickly • 2010 – feature became available for users to label their photographs as suitable for stock use Online photo management and sharing application. www.flickr.com Launched February 2004
  26. 26. Google launched the Google+ service as on June 28, 2011 Google+ is the new social networking site by Google. The Google+ project aims to make sharing on the web more like sharing in real life. Some of the interesting features of Google+ that makes it stand out from other social networking sites :
  27. 27. Features Circle: Circle based privacy Have you ever wanted your photo on Facebook but not want your boss to see it? In Google plus – there is an option called “ circles ”. Using circles , you can place your friends in different circles and the information you are sharing is only visible to particular groups. Privacy: You can share the information within the circle, ensures high-level privacy.
  28. 28. Hangouts : Video Conferencing on Web Multiple video streams at once. You can have a video call with more than ten friends at a time, compared to a lesser number in other networks. Another feature is that you can view You Tube videos while on the call with your friends. Features
  29. 29. Features Stream: See/Share what/whom you want Stream is the place where you can see/share content with people within your circles and also see contents shared to you. It'll not be available to whom aren't in your circles. Mobile Phone Apps: Do it all from your phone Google+ is available on mobile phones. There is a variety of Mobile phone Applications like instant uploads, Huddle, etc developed for mobile networking. Features
  30. 30. Social networking advantages: •You can promote your site or business for free: If we have a business or site we can promote it by creating a business profile on some of this networks. •Keep in touch:Social networking provides a great way for you to stay in touch with people who may have moved away •Brings business and oppurtunities: The more people you meet and interact with, the more business opportunities you are likely to come across. • you can load images, business logo, etc. into your profile it will be visible for all friends and users who visit our profile which increases sales also by putting topics on groups related to the business
  31. 31. Social networking will help you get in touch with classmates and childhood friends. Discovering all these individuals without the help of social networking websites will be time consuming and difficult. You can obtain comments about anything that you need to have the opinions of others on. Social networking facilitates this exchange of ideas. Social networking allows people to get feedback about their job, the project they are currently involved in or the blog posting that they recently wrote.
  32. 32. The Disadvantages Of Social Networking Sites: •The most glaring disadvantage of social networking sites is the risk of identity theft and fraud.The personal information of users can be used by dubious people for illegal activities •Information like the e-mail address, name, location, and age can be used to commit online crimes. •Also, many people pretend to be someone else and prepare their online profiles with false information, so as to dupe unsuspecting users. So, if you do not know the person face to face then it will be very hard for you to find the real identity. •If you are careful when giving out information and networking on social sites than you will most likely be safe and have a great time connecting with others.
  33. 33. Questions? Comments?

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