Blog Marketing

The Big Deal over Social Media Marketing MarketingNatalie GuseBlog Marketing! How to write a blog, how to promote it and how to succeed with it!

Social Media MarketingDefinition + HistoryBlogging Sites! Write a blog! Promote your blog! Summary!

History of the World Wide WebUntil the early 1990s, the Internet was used only for data interchange by academics, corporations and governments. The development of graphical interfaced browsers like Netscape transformed the Internet into a rich communication media. Today access is not limited to computers, but can be achieved through other means, such as WAP. (Reedy and Schullo, 2004)

Internet Marketing! Since 1996, the Internet has captured significant public attention. Exponential growth in Internet hosts and personal computer adoption has led to dramatic increases in online activity. The Internet, and the World Wide Web in particular, has revolutionized the promotion and communication functions of businesses. They empower personal marketing campaigns and one-to-one marketing. Instead of addressing broad audiences through mass media, such as television and radio, businesses are developing personal relationships with their customers. The Internet has multiplied the speed and reach of interactive communications, opening opportunities that were only fantasies two decades ago.

“Blog” is short for “weblog,” a term coined by JornBargerin 1997 and popularized by Cameron Barrettin 1999.

In 1999, a company called “Pyra” released “Blogger,” a service that let anyone publish a blog for free by typing in a box in their web browser.

As of April 2007, Technorati, a major blog monitoring service, claimed to be tracking more than 75 million blogs.

Definition BlogA blog is a personal homepage with more enhanced connectivity than an HTML-based Web site. In the blog system, individuals communication activities automatically form networks through which they can move from one blog to another without manually adding hyperlinks to each page. Once a communication network is formed, information may flow easily through it. The blog-ad is an attempt to expose the information of products and services to consumers interconnected by networks.

Definition BlogA new form of communication on the Internet are Blogs, short for Weblogs. This new form of communication allows consumers to express their own opinions in yet another way. Blogs are a new and original cultural phenomenon, reflecting more the changes and needs in society than simple realization of technological possibility. Blogs are simply online journals consisting of a mix of text, links and maybe graphics. Bloggers are usually people who are strong believers in something and listening to what they are saying in.

Definition Blog MarketingBlog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger.

Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.

Benefits of Blog Marketing! The benefits to marketing via blog are numerous and largely gained at a very low cost. Through blog, you can : Increase product and brand awareness

Increase success of new products launches

Interact with costumers! YOUCommunicate!Share!Socialize!

CommunicateInteractSocializeShareCommunicate w. costumers

Example: LINKEDIN, XING, FACEBOOK

Example: YOUTUBE C I S S

Communicate!YOUInteract with costumers! Share!Socialize!

InformationDescriptionUse/BenefitWordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. Set up blog

Use it as a second webpageWordpress.comCategory: Blogging SitePrimary Value: Strong profile rankingUser: 26.000.000 visitors

What: Blogging SiteYear: Launched 2003Unique Visitors: 28,048,281Visitors: 65,278, 721Annual growth:+29WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it.

InformationDescriptionUse/BenefitBlogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. Set up blog

Use it as a second webpageBlogger.com Category: Blogging SitePrimary Value: Strong profile rankingUser: 30.000.000 visitors

What: Blogging SiteYear: Launched 1999Unique Visitors: 31,699,703Visitors: 6,344,571Annual growth:+31Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. Blogger was started by a tiny company in San Francisco called Pyra Labs in August of 1999. This was in the midst of the dot-com boom.

InformationDescriptionUse/BenefitTwitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices.In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friendsSet up Twitter Account

Follow as many people as possible- We need people, who help promoting the group (students)- Use Twitter as a searching tool to find potential students Write direct messags to inform about aboutMeltology.

Create events Twitter.comCategory: Social Media SitePrimary Value: Strong profile rankingUser: 150.000.000

What: Blogging SiteYear: Launched 2007Unique Visitors: 3,583,364Visitors: 9,251,554Annual growth:+164Tumblr is a blogging platform that allows users to post text, images, video, links, quotes, and audio to their tumblelog, a short-form blog. Users are able to "follow" other users and see their posts together on their dashboard. Users can like or reblog other blogs on the site. The service emphasizes customizability and ease of use. Tumblr’s emphasis is on customizability and ease of use, with a relatively simple sign-up process. The “like” button, which lets one user tell another that they like his or her content, and the “reblog” button, which easily reposts content from one tumblelog onto another, provide positive feedback that has given Tumblr an 85% retention rate, compared with 40% for Twitter.

What: Blogging SiteYear: Launched 1999Unique Visitors: 4,029,165Visitors: 26,248Annual growth:-16Xanga is a website that hosts weblogs, photoblogs, and social networking profiles. It is operated by Xanga.com, Inc., based in New York City. Xanga's origins can be traced back to 1999, when it began as a site for sharing book and music reviews. It now has an estimated 40 million users worldwide. As of May 24, 2008, Alexa Internet ranked Xanga as the 231st most visited site on the Internet. All Xanga members receive a "Xanga Site", a web site made up of a weblog, a photoblog, a videoblog, an audioblog, a "Pulse" (mini-blog), and a social networking profile. Members also have the option of joining or making blogrings (groups)

Rank #3Micro Blogging site140 charactersCreated in 2006 by Jack DorseyVisitors: 141,673,599Unique Visitors: 55,000,235Annual growth of 577.92%As of March 2009 Twitter is the fastest growing site in the members community categories.Twitter has raised over 57 million since its creation from several venture capitalists.Privacy and securityTwitter collects personally identifiable information about its users and shares it with third parties. The service considers that information an asset, and reserves the right to sell it if the company changes hands. While Twitter displays no advertising, advertisers can target users based on their history of tweets and sometimes may quote tweets in adsWhat do people tweet about:

Update frequently – Look, nothing is worse than having a great blog and then abandoning it. You lose momentum, any buzz you might have generated and most importantly, you lose readers. Its not easy (and to be honest I need to follow this rule more often) but a lame post every now and then is much easier to recover from than going two months without posting.

Cite your sources – Everybody and their dog has a site now. No seriously look. So, linking out to a few authoritative sources to help support your claims might not be a bad idea. It gives you more credibility with your audience and shows that you actually put a little bit of work into the post.

Be controversial – There’s nothing like a little controversy to help promote your site. Take a stand on a controversial issue, and then write intelligently about it. People who agree with you will link to you to in support of their arguments, and people who disagree with you will link to you as they attack your position. Just remember not to take disagreements too personally.

Include images – We live in a society of over stimulation. We’ve got flashing billboards, instant information at our fingertips, and about 15 different forms of media on our phones. So, if you can break up your posts with a picture or two, you might be able to retain those of us with shorter than average attention spa…

Stay on Topic – Along the same lines as the previous point, nothing is worse than trying to wade through a rambling post. On a website, it’s not exactly like you’ve got a captive audience. Most people will click the back button as soon as you start to bore them. (See that? I probably just lost 6 readers right there)

Link to other sites – This one is pretty simple, the more you link to other blogs or sites, the more likely they will be to link back to you.

Be original – As we talked about in point 2, there are a ton of blogs out there. Don’t just rehash the same stuff that every other blog in your area is talking about. If there is a major news story, don’t just post the news; post your take on it. Take a different angle. Do something to set yourself apart from the mass of other blogs. Be original.

Grab them with the headline – Just like a newspaper, the headlines are critical. If it’s interesting, people will check out your post. If it’s not, they’ll ignore it. It’s as simple as that. And, just like in newspapers, there are some words and phrases that are attention grabbers. “Top 10…”, “How To…”, “Warning:”, or any other alarming words work great in headlines.

Remember that its public – Have you ever heard the saying “Say it words but not in writing?” That holds true on the internet. Always remember that whatever you write is instantly public information. So, it might be unwise to slam your boss, badmouth your company, or hit on someone else’s wife via your blog (or any other internet medium for that matter).

Tell people – So you’ve got a great blog post. Now what? The last rule for blogging is to tell people about it. Mention it to your friends and family, ping sites such as pingomatic.com, and submit it to social sites such as digg.com, reddit.com, fark.com, or any other appropriate site. Sure it’s a bit of self promotion but if you wait around for someone else to do it for you, you’ll probably end up blogging to yourself.

InformationDescriptionUse/BenefitYou probably know a ton about your favorite bloggers - what they think about the subjects they write about, maybe some of their work and life history... you may even know what toothpaste they use. But how much do you know about all the other people who read their blogs? For all this talk of a global conversation throughout the blogosphere, there's a lot to be desired. Readers can become friends with other people who read your favorite blogs. See what else they're reading. Check out their MySpace and Friendster profiles and view their Flickrphotostreams. Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring? Set up blog

Connect all your sites to mybloglogMybloglog.comCategory: Blogging SitePrimary Value: Strong profile rankingUser: 1.300.000 visitors

InformationDescriptionUse/BenefitAppearing on the Digg homepage can lead to massive traffic increases to your web site or blog. And depending on your users, it can sometimes lead to significant increases in sales. Digg can be particularly effective for bloggers who write regularly and make their content easy to Digg. Submit blogs

Inform about the productdigg.comCategory: Bookmarking SitePrimary Value: Strong profile rankingUser: 43.300.000 visitors

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