2. Introduction
■ Social Media is a staple in the average person’s life
■ In order to have a successful brand, you must have an
active social media presence
■ No matter the business, you should be utilizing social
media as a marketing tool
3. KeyWays Social Media Can Benefit a
Brand
■ Driving traffic to website
■ Engagement
■ Building Brand Loyalty
■ Utilizing Social Media Influencers
4. DrivingTraffic toWebsite
■ Ways to drive traffic:
– Engaging in one-on-one
conversations
– Brand and keyword monitoring
strategies and tools
– Providing free and discounted
offers
5. Engagement
■ Engagement is involvement, interaction,
intimacy and influence between an
individual and a brand.
■ The way brands interact with their
consumers has become very transparent
and consumer-driven.
■ 80% of customers who ask a question or
make a complaint to a brand on social
media expect a response within 24 hours
■ Real-time engagement is huge
6. Building Brand Loyalty
■ With every social media platform
being unique
■ How companies interact with
customers on each profile will
encompass the characteristics of the
brand
■ Twitter chats are a great way to build
a brand community
7. Social Media Influencers
■ What is an influencer?
■ Social media influencer
marketing has emerged as a
new, very powerful
advertising tactic
■ 6 in 10 Americans trust
social media as a news
source
8. Conclusion
■ Overall, social media is key to a successful brand
■ Being aware of the key items social media can help a brand
with will allow you to expand as a brand
