The document discusses how social media can be helpful for business growth by allowing companies to reach more customers in an effective and inexpensive way through platforms like Facebook, YouTube, and Twitter, and also provides insights into customer behavior, but notes that social media cannot guarantee overnight popularity or sales and cannot replace reputation management.
2. What is Social Media?
Social media refers to the means of interactions
among people(social) in which they create, share,
and exchange information and ideas in virtual
communities and networks using the
internet(media).
Eg: Facebook, YouTube, Twitter, LinkedIn etc
3. Following graph shows the growth of social media users worldwide
Source: http://socialmediacases.blogspot.in
4. Impact of Social Media
• It has a majorly impacted the world and business.
There is a revolutionary change in the way people
connect and communicate.
• Traditional media such as the radio, TV newspapers
are completely obsolete now and demand for
thousands of dollars.
• When creating a social media marketing strategy, it is
worth thinking very carefully about who is being
targeted.
5. • The various types of social media influencers into
three distinct categories:
• More than 80 per cent of that population is made up
of “potential influencers”.
6. Why to use Social media for business
growth?
1. Social media allows businesses to reach more
customers.
2. Social media is effective and not expensive for
marketing.
3. Branding and advertisement can be done easily on
social media.
4. We can have direct interaction with customer on social
media.
5. Social media marketing can generate traffic on website.
6. Through social media company can see insights of
customers.
7. 1.Social media allows businesses to reach more
customers
• As social media is a large platform for
communication and sharing ,day by day more and
more people are engaging into it.
• So, companies can take advantage to reach more
customers for marketing their product on social
media.
• Eg: Billions of people uses Facebook daily.
8. 2.Social media is effective and not expensive for
marketing
• One of the biggest advantage for small businesses for
marketing on social media is, it is not expensive as
compare to other marketing strategies.
• Now small businesses can use social media for
marketing and can grow their business.
• Eg: SMBs (Small and medium sized businesses)
company gain benefit of using social media for
marketing.
9.
10. 3.Branding and advertisement can be done easily on social media
• On social media advertising any product or branding
something is quite easy as compare to other
marketing strategies.
• It just need an account on any social networking site,
a professional page of company and invest some
money for advertising your posts.
• There must be strong content which can grab user’s
attention.
11. 4.We can have direct interaction with customer on social
media
• Social media is a best platform, where customer can
directly interact with company for asking any query.
• It is important to provide best customer service to
gain loyal customers.
• Through direct interaction with customer and solving
their queries can grow business with satisfied
customers.
12. 5.Social media marketing can generate more traffic on website
• By doing marketing on social media, promoting or
providing links to website , any company can increase
traffic on their website.
• Increase in traffic on website can grab attention of
customers and can also increase search rankings.
14. 6.Through social media company can see insights of
customers
• Social networking sites such as Facebook, YouTube
and Instagram provides customer insights which is
very useful for business growth.
• Insight gives detail weekly or monthly report of each
posts or content and also give suggestions to gain
popularity.
16. What social media cannot do for business
growth?
• It doesn’t give overnight popularity after some posts.
There should be patience and marketing strategies to
gain popularity.
• It is not a Sales Tool, it doesn’t gurantee for sales. It is
for advertising and for getting attention from targeted
customers.
• It cannot quick fix tattered reputation or bad image of
any company.
17. Influence of social media on businesses
• Retail is Social : 78% of consumers say that the posts
made by companies on social media influence their
purchases. -Forbes
• Food is Social: 49% of surveyed consumers find out
about food through social media. -Column Five Media
• Nonprofits are Social: A recent Facebook
experiment encouraged organ donations via Facebook
by adding a donation status to one’s timeline.
Registrations increased by 2000%. -
Mediapost.com
18. Conclusion
• Many companies are using Social media as well as
Traditional media to market their products and to have
a better connection with their customers.
• Social media has a positive impact on business and its
growth and performance.
• Though there are both positive and negative thoughts
on this, it is a good marketing strategy for small as well
as large businesses.
