Social media roi

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Social media roi

  1. 1. SOCIAL MEDIA MARKETING ROI Presented By: Braj Mohan Chaturvedi +91 9958166889
  2. 2. HOW YOU DO SOCIAL MEDIA MARKETING
  3. 3. Social Networking Sites Engaged Customer Engaged Prospect 1 2 Banner Ads 1 2 Paid Ads at SNS Paid Ads at Content Sites, Forum Community Personal Networks 3 SEO ORM INTERACTIVITY, ENGAGEMENT, BRAND PROMOTION
  4. 4. UNDERSTANDING SOCIAL MEDIA INTERACTIVITY, ENGAGEMENT, BRAND PROMOTION Customer Communication <ul><ul><li>Define the “right customer communication” </li></ul></ul>Define message <ul><ul><li>Develop virality in the message and Promote message in the social media world </li></ul></ul>Blogging is must <ul><ul><li>Develop corporate blog, build communities and leverage existing forums, blogs </li></ul></ul>Build brands <ul><ul><li>Build & leverage a corporate brand, as well as brand for key individuals in the company </li></ul></ul>Measure SMM <ul><ul><li>Build end-to-end measurability for successful implementation. </li></ul></ul><ul><ul><li>ROI based decision making. </li></ul></ul>
  5. 5. 1. ITS ABOUT PEOPLE ENGAGEMENT
  6. 6. 2. ITS ABOUT TECHNOLOGY ADOPTION
  7. 7. 3. ITS ABOUT RELEVANT CONTENT
  8. 8. 4. ITS ABOUT DEVELOPING TRUST
  9. 9. ALL OF THESE ARE TIME CONSUMING Social media marketing is not free.
  10. 10. IF THERE IS INVESTMENT, THERE HAS TO BE ROI
  11. 11. MEASURING SOCIAL MEDIA MARKETING
  12. 12. 84 percent of social media programs don’t measure ROI* *survey by Mzinga and Babson Executive Education; emarketer.com
  13. 13. *Measuring social media ROI isn’t impossible but it can be difficult, as most of the pieces that need to be evaluated are difficult to track. IS SOCIAL MEDIA PROGRAMS DIFFICULT TO MEASURE*?
  14. 14. NO SOCIAL MEDIA PROGRAMS IS MEASURABLE. IMPACT – POSITIVE OR NEGATIVE .
  15. 15. social media really works, business need to measure its. IMPACT – POSITIVE OR NEGATIVE .
  16. 16. SOCIAL OBJECTIVES <ul><ul><li>Reach </li></ul></ul><ul><ul><li>Awareness </li></ul></ul><ul><ul><li>Coverage </li></ul></ul><ul><ul><li>Continuity </li></ul></ul>SOCIAL MEASURES <ul><ul><li># of visitors </li></ul></ul><ul><ul><li># of page views </li></ul></ul><ul><ul><li>Time on site </li></ul></ul><ul><ul><li>Conversions - Subscription, Lead, Sponsorships </li></ul></ul>MEDIA OBJECTIVES <ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Advocacy </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Influence </li></ul></ul><ul><ul><li>Engagement </li></ul></ul>MEDIA MEASURES <ul><li>Sentiment </li></ul><ul><li>Comments </li></ul><ul><li>Feedback </li></ul><ul><li>Mentions </li></ul><ul><li>Readership </li></ul>The parameters to measure social impact are different from the parameters of measuring media impact. The parameters of measuring social media marketing has to be combination of both.
  17. 17. Measurement Content Visibility Relevance Credibility Brand DNA Status, awareness, group post Profile view, connection, participation Comments Answer rating Relevance, Status, wall post, connection, participation Comments Likes, Relevance, Tweets Followers, participation, retweets Click of links Followers Relevance, post Profile view, post views, No. of posts Comments, traffic, share Rating Relevance, Videos connection, No of videos, videos views, comments Comments, downloads, share Likes, ratings Relevance, PPTs, documents, Followers , No of PPTs, documents views, comments Comments, downloads, share Followers Relevance, Photographs Profile view, photo views, No. of photos Comments, traffic Rating Relevance,
  18. 18. Interactivity Velocity Traffic Energy Growth Content

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