The document discusses social media marketing. It defines social media as forms of electronic communication through which users can create online communities. It discusses popular social media platforms and tools used for media sharing. It explains that marketers should use social media because many people use it and it allows them to promote their business through conversations. Social media marketing is defined as using social media to positively influence consumers. The document also states that social media marketing jobs will increase as more businesses use social media for marketing.

1. Social Media
Marketing
By: Alexis Hunt

2. What is Social Media?
“Social Media is defined collectively as the different forms of
electronic communication through which users can create online
communities to exchange information, ideas, and other content,
such as videos or music.”

3. Social Media Platforms
● Social networking sites
○ Facebook
○ Twitter
○ LinkedIn
● Bookmarking sites
● Social news sites
● Blogging sites and forums
● Microblogs

4. Social Media Tools
● Media Sharing
○ YouTube
○ Flickr
● Blog and Microblog postings
● Apps

5. Why Should Marketers Turn to Social
Media?
Marketers should turn to social media because so many people
nowadays use it, and it is the fastest growing demographic.
Marketers could promote and grow their business by developing
conversations with potential customers, which this could then lead
them to getting more sales.

6. What is Social Media Marketing (SMM)?
Social Media Marketing (SMM) is “The use of social media portals
to create a positive influence on consumers or business customers
toward an organization’s brand, products, public image, or
website.”

7. Why will social media marketing jobs
increase in the near future?
Social media marketing jobs will increase in the near future
because so many more businesses are are engaging in social
media platforms for marketing. Because of this the jobs in the
social media marketing field will continue to grow, and there will be
a bigger demand for people to fill these positions.

8. Social Media Marketing Jobs
● Blogger
● Brand Ambassador
● Brand Manager
● Communications Planning
● Digital Communications Professional
● Social Media Coordinator
● Social Media Designer
● Social Media Specialist

9. Types of information that marketers
gather when targeting an audience
● Information on demographics
● What the group wants and needs are
● And lastly is “which of the firm’s products and social media
will meet those needs”

10. Works Cited
Kurtz, David L. Contemporary Marketing. 17th ed., Cengage Learning, 2016.