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THE ROLE OF
SOCIAL MEDIA IN MARKETING
AND ADVERTISING.
www.nidmindia.co
m
INTRODUCTION
Creating and developing a website is important for any
business. Along with having a website, you need to
expand your online outreach to social media platforms.
Social networking sites such as Twitter and Facebook
are essential for maintaining a competitive edge.
www.nidmindia.com
Reach of social media in
marketing
The need for social media
Average time spent by the
audience on social media
The Trust Factor
www.nidmindia.com
KEY ROLES OF SOCIAL MEDIA IN
MARKETING
It is very important for any business,
especially for a start-up business. Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tempus tellus
sapien, ut pellentesque dui dictum vel.
The term online traffic is referred to
visitors landing on the home web page
through various digital platforms viz
Google, Social Media, Direct Traffic, etc. Let’s understand this in two parts i.e.
Brand Awareness and Brand Promotion.
Brand Awareness is a requirement in
social media for new establishments of
businesses.
Increase Website
Traffic
Customer
Engagement
Brand Awareness and
Brand Promotion
Reach
ROLE OF SOCIAL MEDIA IN MARKETING-DO’S AND DON’TS
Do's
• Stay professional in your
approach while using social
media
• Value Your Customer
• Establish a Definite Business
Objective
• Be Genuine and Authentic in
suggestions
• Interact regularly with Your
Audience
• Avoid personal opinions and
personal suggestions at all
times.
• Don’t use aggressive or
vulgar content, promotion of
such content should be
prohibited.
• Expenses must remain in
control
• Don’t fake
• Don’t overcommit as a
brand
Don'ts
ANALYTICS PLAYS A HUGE PART IN THE
ROLES OF SOCIAL MEDIA MARKETING
Analytics is very important for any business. In
marketing, delivery is directly proportional to
the measurement of business. Analytics helps
to measure a business in every possible way
with a lot of nitty-gritty. It is a must for any
business to have the right analysis of traffic or
lead generation.
www.nidmindia.com
IS SOCIAL MEDIA
MARKETING REQUIRED?
As a marketer, I would say yes to
this question since it opens various
avenues to reach our targeted
customers. No marketer can deny
the role of social media in
marketing.
MAJOR SOCIAL
MEDIA PLATFORMS
• Instagram.
• YouTube.
• Facebook.
• Twitter.
• Pinterest.
• Snapchat.
• LinkedIn.
CONTACT US
Website
Mail
Phone
THANK YOU

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BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE

  • 1. THE ROLE OF SOCIAL MEDIA IN MARKETING AND ADVERTISING. www.nidmindia.co m
  • 2. INTRODUCTION Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. www.nidmindia.com
  • 3. Reach of social media in marketing The need for social media Average time spent by the audience on social media The Trust Factor www.nidmindia.com
  • 4. KEY ROLES OF SOCIAL MEDIA IN MARKETING It is very important for any business, especially for a start-up business. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempus tellus sapien, ut pellentesque dui dictum vel. The term online traffic is referred to visitors landing on the home web page through various digital platforms viz Google, Social Media, Direct Traffic, etc. Let’s understand this in two parts i.e. Brand Awareness and Brand Promotion. Brand Awareness is a requirement in social media for new establishments of businesses. Increase Website Traffic Customer Engagement Brand Awareness and Brand Promotion Reach
  • 5. ROLE OF SOCIAL MEDIA IN MARKETING-DO’S AND DON’TS Do's • Stay professional in your approach while using social media • Value Your Customer • Establish a Definite Business Objective • Be Genuine and Authentic in suggestions • Interact regularly with Your Audience • Avoid personal opinions and personal suggestions at all times. • Don’t use aggressive or vulgar content, promotion of such content should be prohibited. • Expenses must remain in control • Don’t fake • Don’t overcommit as a brand Don'ts
  • 6. ANALYTICS PLAYS A HUGE PART IN THE ROLES OF SOCIAL MEDIA MARKETING Analytics is very important for any business. In marketing, delivery is directly proportional to the measurement of business. Analytics helps to measure a business in every possible way with a lot of nitty-gritty. It is a must for any business to have the right analysis of traffic or lead generation. www.nidmindia.com
  • 7. IS SOCIAL MEDIA MARKETING REQUIRED? As a marketer, I would say yes to this question since it opens various avenues to reach our targeted customers. No marketer can deny the role of social media in marketing.
  • 8. MAJOR SOCIAL MEDIA PLATFORMS • Instagram. • YouTube. • Facebook. • Twitter. • Pinterest. • Snapchat. • LinkedIn.