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Haybury social media cmi presentation 2011


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Haybury social media cmi presentation 2011

  1. 1. The Impact of Social Media on Business #CMINI
  2. 2. How has Social Media affected us in Business?- Timely, targeted marketing which is instant- Everyone has a voice- It is unregulated and free to access- It is instant and can have an immediate impactMarketing- Consumers are 67% more likely to buy from the brands they follow on Twitter & 51% more likely to buy from a brand they follow on Facebook- 93% B2B marketers use social media marketing – Especially LinkedIn
  3. 3. The speed of impact!- First to report on death of Bin Ladin- Broke the superinjunctions on Ryan Giggs- Facebook Deals are on their wayHR Perspective- 1 in 5 employers use social media in selection process- In 2010 only 22% employers had a social media policy in place:- helped avoid productivity loss (60%)- protected company reputation (55%).- protect intellectual property and propriety of information (42%)
  4. 4. What are the other uses of Social Media?- Watch for business opportunities- Interact on a global basis- Generate feedback to questions- Ask for specific help and advice- Interact with your customers and followers- Monitor your reputation online- Monitor your competition- Monitor & engage with the influencers in your field- Building an authentic, transparency in your brand
  5. 5. What are the challenges we now face?- Your competition can how watch you- Your team must be Social Media savvy too- Your brand perception can quickly change (& not always for the better)- Secrets can escape at the blink of an eye- Every single one of your stakeholders has a voice- Everyone can engage with the influencers in your field- It is time consuming- It cannot be delegated to one person- It is constantly evolving
  6. 6. What now?– Decide what you want to achieve with Social Media- Monitor your brand/products -- Find a champion within your business- Ascertain your team’s knowledge & interest in Social Media- Choose your platform(s)- Integrate it at your customer touch points- Listen, Hear, then Engage
  7. 7. Any questions?