Social Media Marketing Strategy for Business GrowthSlideTeam
This presentation is about how to increase business growth using social media marketing strategies which help to achieve social media and business goals.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
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Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
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Digital marketers may improve their skill set by taking social media training courses. It is a technique to increase your online presence, interact with customers, and expand your business.
Social Media Marketing Strategy for Business GrowthSlideTeam
This presentation is about how to increase business growth using social media marketing strategies which help to achieve social media and business goals.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
Social Media Marketing Courses Building an Effective Online Presence.pdfDigital Aacharya
Digital marketers may improve their skill set by taking social media training courses. It is a technique to increase your online presence, interact with customers, and expand your business.
1. One thing you must get right while building a brand. Social Media!
2. Concepts of Kotlers complementing the Social Media.
3. It's Applications in context to Indian Market.
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ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
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human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
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improving safety performance indicators such as accidents, injuries, and property damages. These results
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Social media team presentation
1. Chapter 5: Social Media in
Advertising and Marketing
By: Ryan Anderson, Morgan Dow,
Robert Jankowski, Jennifer Padilla
2. Introduction
“55% of social network users reported they typically keep in touch by visiting
brands’ websites - the top method of staying connected to a brand” -
@eMarketer (2013)
Social media began as unstructured spontaneous activity.
Now social media are maturing into an industry that aligns with traditional
media advertising and marketing plans designed to reach large audiences.
The basis of social media is informal conversation.
3. Advertising and Marketing Theories
Advertising and marketing industries experienced explosive growth, as
products were marketed through commercial mass media such as radio and
television.
Traditional Marketing ideas include:
Top-of-Mind Awareness - branding through a sustained level of marketing and messaging that influences customers
at the time of purchase.
Frame-of-Mind Awareness - reaching potential customers when they are in an active shopping and buying mode.
Friend-of-Mine Awareness - your prospective customers must consider you a friend to compete for their time,
attention and loyalty.
4. 4 P’s - Product, Price, Place, Promotion
Product refers to goods, services and support.
Price is about the cost of something including money and time.
Place refers to either a point-of-sale or other context, such as outline,
geography, demographic target or sales experience.
Promotion is about advertising, publicity and branding.
The model helps companies ask the right marketing questions in development
of a plan.
5. Consumers
● Finding sites and content
● Learning through engagement and listening
● Validating information through reviews and community conversation
● Using via demonstrations or a trial
● Buying through a sales process
● Advocacy after purchasing
○ Most unique to social media
Social media conversation plays an important role in strengthening public
perceptions of the brand.
6. Branding
● Can be seen as a PR function of promoting and protecting the reputation
of the corporation
● Closely related to the company’s purpose or reason for being
● Creates real time opportunities for brand representatives to connect with
the public and reinforce relationships
7. Promotions, Market Research and Segmentation
● Customers use social network sites to create and distribute brand centric
content and media.
● Creates several types of potential relationships with companies:
○ Simple consumer-generated media is created without prior request
○ Consumer-solicited media or participatory advertising, occurs when a brand asks
consumers to create their own advertisement
○ Incentivized consumer-generated media offers prizes for submissions
○ Consumer-fortified media result occurs when a professional advertisement sparks
trusted consumer conversation
○ Compensated consumer-generated media is a term used to describe paid bloggers or
other arrangements
8. Integrated Marketing Communication (IMC)
● Addresses a need to integrate brand-marketing communication across
previously separate industries of PR, advertising and marketing.
● IMC is designed to take a step back from specific messaging and employ
integration of approaches to achieve strategic goals.
● An IMC plan, for example, might address shifting funding from traditional
advertising to non-traditional media, including social media platforms.
● Outstanding content:
○ Native to platform
○ Does not interrupt the social media flow
○ Rarely makes demands
○ Leverages pop culture
○ Contains micro-nuggets of “information, humor, commentary or inspiration”
○ Stays consistent and self aware
9. Social Media Strategic Planning
Four Business considerations:
1. Value - Brand positioning within the market
2. Sources of competency
3. Target market
4. Revenue
Integrated media approach
10. Awareness and Engagement
● Engagement is created through positive interaction within a specific social
media online space.
● Awareness begins with online impressions (seeing it)
● Advertising buyers may bid on a sponsored keyword
11. 2013 Google/Nielsen Study
1. Consumers spend 15+ hours per week researching on their smartphones
2. More people research products using search engines
3. Proximity Matters
4. Purchase Immediacy
5. 93% of people who use mobile devices to research go on to purchase
12. Search Engine Optimization (SEO)
● Finding information
● Pushes content to the top
● Bloggers
● Search engine result placements (SERP)
● Social Media impacts SEO
https://www.youtube.com/watch?v=sd0ypO9MTWY
13. Return on Investment (ROI)
The use of online platforms for generated leads and conversions to sales
The use of search engines (google) involving the entry of a term which
may lead to a keyword linked to an advertisement, or a sponsored-search
result
In specific screen locations: top of page, left side of screen
14. Cost of Ignoring (COI)
Measurement of “social shyness”
Reaching out to those who use social media to communicate
Social listening
Being part of social media communities without being in an
advertisement of marketing role
credibility
15. Advertising and Marketing Case Studies
Ex: The University of Chicago is a food desert with very little restaurants in the
area
Food trucks found their way into the university to provide food for
students and staff
They used twitter and other social media to identify their locations
and cuisines
16. Real-time Social Marketing
Happens in real-time without much of a delay between the time of an initial
conversation and commercial response
Ex: FourSquare app allows people to check in at a business location in
order to access coupons
Customer loyalty programs reach out to nearby customers with
special offers
Customer Relationship Management- organizes engagement
around customer satisfaction, loyalty, and retention
17. Successes
Successes: Example: Wendy’s
-turned fast food marketing on its head by designing campaign to shift the
focus away from issues associated with consuming unhealthy food
Created overly used hashtag, #PretzelLoveStories, in order to
promote “Pub Chicken Sandwich”.
Wendy's #PretzelLoveStories Commercial
19. Lessons
-In social media vs traditional forms, a shift from grabbing the attention to
keeping the attention should be the focus
Ex: Nike
Showing which friends “like” their facebook page
Shares competitive training data
-only 1% of buyers purchase things right after visiting the website
-Social interactions require patience and ROI’s are not always immediate