how can you utilize the broad aspects of social media in marketing your business?

1. WHY SOCIAL MEDIA MARKETING WILL
MAKE YOU QUESTION EVERYTHING

3. TODAY, SOCIALIZING AND ENGAGING WITH PEOPLE HAS SHIFTED
TO TAPPING THE SCREEN FROM THE TRADITIONAL SENDING OF
CARD INVITES. SOCIAL MEDIA SITES AND PLATFORMS HAVE
OFFERED COUNTLESS WAYS FOR SOCIALIZING. ACCORDING TO
2017 STATISTICS, ABOUT 81 PERCENT OF THE WHOLE US
POPULATION HAVE SOCIAL MEDIA ACCOUNTS. MORE THAN HALF
OF AMERICANS HAVE FULL ACCESS TO THE INTERNET AND SPEND
ABOUT 30% OF THEIR ENTIRE TIME ON SOCIAL MEDIA.

4. IN BUSINESS CORPORATIONS, HAVING A HUGE AUDIENCE AND
TARGET MARKET IS VERY CRUCIAL FOR THE BUSINESS’ GROWTH.
WITH THE DEMOGRAPHIC STATISTICS OF SOCIAL MEDIA USERS,
SUCH NUMBERS ARE USEFUL FOR THE SOCIAL MEDIA MARKETING
OF YOUR BRAND. IT OFFERS A DIRECT VARIETY OF MARKET IN
ONE UNIFIED PLATFORM. BUT FOR STARTERS, HOW CAN YOU
UTILIZE THE BROAD ASPECTS OF SOCIAL MEDIA IN MARKETING
YOUR BUSINESS?

5. SOCIAL MEDIA MARKETING
• Social media marketing is an effective way of promoting your
brand with little to no cost at all. Compared with physically
printed ads and television/radio ads, social media marketing
includes the scope of traditional marketing along with its
advantages. Choosing social media as one of your strongest
marketing tools does not only provide low-cost marketing, but
it also lets you cope with the current trend in the modern
world.

6. ADVANTAGES OF SOCIAL MEDIA
MARKETING

7. BRAND AWARENESS
• Social media offers a broader audience for the consumer. This
alone increases your company’s visibility in such an easy
method. Since social media platforms follow a method of like
and share, it helps increase your brand awareness while the
consumers do most of the work.

8. INCREASE INBOUND TRAFFIC
• Unlike the traditional marketing tools, social media marketing
enables your company to extend your consumers beyond your
customer circle further. This eliminates the limitations of your
marketing that only rely on your loyal and existing customers.

9. BETTER CUSTOMER SATISFACTION
• Since social media is a communication and networking
platform, engaging with your audience and consumers is a key
for a successful social media marketing. Creating a “voice” for
your company helps in the humanization of your brand. Every
customer interaction that your company makes in social media
is a public demonstration of compassion towards your
consumers.

10. IMPROVED BRAND LOYALTY
• Since it is every business’s goal to have a stable and loyal
customer brand, it is crucial for your company to engage with
your consumers regularly. Through social media, this task has
become easier and more accessible. Since customer satisfaction
and brand loyalty work together, establishing rapport through
social media interaction can help strengthen and broaden your
customer base.

11. GAIN MORE INSIGHTS
• Knowing what your consumers need and want is one way of
helping your services and goods to improve. Through
interaction, you can directly listen to what they have to say
without the need for costly survey calls. Through observing
your sites traffic and trend graphs, you can automatically know
what are the current ins and outs in the marketplace.

12. USING SOCIAL MEDIA INFLUENCERS IN
MARKETING
• Social media influencers are people who market or advertise
your goods and services through their social media accounts.
Traditionally, celebrity endorsements were the source of media
influencers. At present, “online celebrities” or those who are
famous through their social media accounts can now endorse
your company’s product.

13. BRAND STORYLINES IN SOCIAL MEDIA
• To attract more consumers, your advertisements’ content
should contain energy, interest, and soul. One of the common
mistakes in social media marketing is posting tweets, videos,
or posts that are too bland and boring for your audience. You
should post storylines that create a conversation and send a
powerful message. These conversations help build
relationships, demonstrate your company’s expertise, and
generate awareness.

14. HERE ARE SOME USEFUL TIPS TO HELP YOU GET
STARTED WITH YOUR COMPANY’S STORYLINE:

15. FUNDAMENTAL ELEMENTS:
– Expertise- is a topic you and your team know well, which is
drawn from your company’s strength.
– Strong Opinions- is a topic your company is really passionate
about.
– The point of Sharing- is a topic that resonates with your target
market.

16. BRAND STORYLINE CONTENT
• Find a unified content that can spark engagement towards your
target market.
Building relationships can help start the right conversation.
Never forget to incorporate the fundamental elements.