Introduction to Social Media

722 views

Published on

A brief Introduction to the world of Social Media - stages, platforms, possibilities

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
722
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Introduction to Social Media

  1. 1. Introduction to Social Media<br />
  2. 2. What we will cover<br />Introduction to Social Media:<br />What <br />Why<br />How<br />Benefits for Businesses<br />Popular platforms<br />Which ones are they<br />What is each most famous for<br />Doing business on platforms<br />Social Media in India<br />Local problems<br />State of the industry today<br />
  3. 3. What?<br />
  4. 4. What?<br />
  5. 5. Why?<br />
  6. 6. Why Engage in Social Media?<br />Increasing Sales/Conversions(benefits are not always immediately tangible)<br />Improving Reputation<br />Increasing Brand Awareness<br />Building Relationships<br />
  7. 7. How?<br />Social Media touches daily lives and changes the way we’ve been doing things; some convenient, some not-so-convenient..<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Case Study<br />
  16. 16. “<br />“<br />
  17. 17. Dell – Reputation Lessons<br />+<br />+<br />
  18. 18. Dell – Reputation Lessons<br />Today:<br />12+ Company Blogs in 5 languages<br />35 community ambassadors<br />30+ Corporate Twitter accounts<br /> Regular crowd-sourced competitions, communities and groups<br />
  19. 19. Dell – Boost in Sales<br />Dell has made $3 million in 2 years as a result of @DellOutlet on Twitter (650k+ followers)<br />Send coupons, clearance sales, heads-up on new products, new arrivals info<br />
  20. 20. More..<br />
  21. 21. 1<br />Even More Case Studies…<br />Will it blend?BlendTec<br />http://www.willitblend.com/<br />http://www.youtube.com/Blendtec<br />http://en.wikipedia.org/wiki/Will_It_Blend<br />
  22. 22. 2<br />Even More Case Studies…<br /> The Best Job In The World<br />Looking for an employee through social media isn’t a new thing, but in this campaign it’s not all about finding the right person.<br />In this campaign they’re looking for an employee who would be able to explore, discover and maintain some aspects of the island. During a 6 months stay, the fresh employee has to report his findings on a blog.<br />http://www.viralblog.com/social-media/best-job-in-the-world-australias-viral-success/<br />
  23. 23. 3<br />Even More Case Studies…<br /> Target BullsEye<br /> In May of 2009, Target launched a campaign called “Bullseye Gives,” in which they donated $3 million dollars to charities based on fan voting<br />They created a Facebook application called “Bullseye Gives” <br />Listed ten charities on the page. <br />Fans were allowed to vote once a day for their favorite charity. <br />The $3 million donation was allocated by each charity’s percentage of the votes.<br />http://mashable.com/2009/05/11/target-bullseye-gives/<br />
  24. 24. THANK YOU<br />

×